BCom / BCom Hons in Marketing Management

General

Program Description

BCom in Marketing Management

With a BCom in Marketing Management, you can have a career in Advertising, Brand Management, Customer Relationship Management, Marketing Manager, Marketing Researcher, Customer Services, Marketing Consulting, Media Planning, Sales Manager.

Admission requirements

  • Minimum APS: 26
  • English: 4 (50%+)
  • Mathematics: 4 (50%+)
  • Mathematical Literacy: Not Accepted

Meeting the Faculty’s minimum requirements for a particular programme does not necessarily guarantee admission to that programme as specific selection criteria may be applied and due to space constraints.

BCom Hons in Marketing Management

The student should develop applied competencies in the mastering, analysis, interpretation and application of marketing management principles in preparation for a career in the marking field, as well as to provide a basis for further learning. Students must be able to reflect on managerial decisions and applications to assess the effect thereof in the holistic context of management in practice. The qualification enables students to enter the marketing field in middle management positions such as brand managers, market researchers, client- and account managers, relationship managers, researchers as well as marketing consultants.

Admission requirements

Access will be provided to students in possession of a BCom qualification on NQF Level 7 generating 360 credits with Marketing Management and Business Management as majors. A student must have attained a minimum of 60% in his/her majors at NQF Level 7. Students who have a BCom qualification, but who do not have 32 credits in Marketing Management at NQF Level 7, must first complete the level 7 undergraduate modules in Marketing Management and pass it with a final mark of at least 65%.

A student who obtained a BA (Marketing Communication) Degree with Marketing Management and Marketing Communication as a major must complete the following modules before they can be accepted into the Honours program: Economics 1A, 1B, Accounting A, B, Analytical Techniques A, B, Business Management 2A, 2B and Business Management 3A, 3B.

Duration of programme

Full-time: 1 year (Students enrol for at least four theoretical modules per semester per year) / Part-time: 2 years (Part-time students enrol for two theoretical modules per semester)

Contact details

Name: Ms I Lubbe / Tel: +27 (0)11 559 2911 / Email: isoldel@uj.ac.za

Duration

  • BCom in Marketing Management: 3 years full-time
  • BCom Hons in Marketing Management: 1 year full-time (Students enrol for at least four theoretical modules per semester per year) / 2 years part-time (Part-time students enrol for two theoretical modules per semester)

Registration and Start Dates

Registration starts in January and lectures in February for both Undergraduate and Postgraduate course work programmes.

All research programmes for Masters and PhD can register throughout the year.

End Date: Academic starts in January and ends in December. Programme deadline is determined by the duration of the programme.

Last updated August 2019

About the School

Vibrant, multicultural and dynamic, the University of Johannesburg (UJ) shares the pace and energy of cosmopolitan Johannesburg, the city whose name it carries. Proudly South African, the university i ... Read More

Vibrant, multicultural and dynamic, the University of Johannesburg (UJ) shares the pace and energy of cosmopolitan Johannesburg, the city whose name it carries. Proudly South African, the university is alive down to its African roots, and well-prepared for its role in actualising the potential that higher education holds for the continent’s development. Read less