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Undergraduate Studies in Merchandising

A BBA is a Bachelor’s in Business Administration, a four-year undergraduate degree program in which students learn about different aspects of running a business. Unlike some business degrees which require students to choose an area to focus on, BBA degrees take a holistic approach to business management, requiring students to take classes in different aspects of business operations, finance… Read more

A BBA is a Bachelor’s in Business Administration, a four-year undergraduate degree program in which students learn about different aspects of running a business. Unlike some business degrees which require students to choose an area to focus on, BBA degrees take a holistic approach to business management, requiring students to take classes in different aspects of business operations, finance management, marketing and other topics. 

What is a BBA in Merchandising? This degree focuses on understanding the role that successful merchandising plays in retail, and why some merchandising programs are more successful than others. Like most aspects of business, merchandising does not take place in a vacuum. It is closely related to things like logistics management, corporate buying, marketing and licensing. A BBA degree allows students to understand the place of merchandising in the larger corporate structure.

The major benefit of a BBA in Merchandising is that it makes graduates attractive to hiring managers in a variety of industries. Since merchandising is so widespread, those who have studied it have a larger pool of potential jobs to choose from.

The cost of a BBA in Merchandising varies between schools. However, students can usually expect to pay tuition and associated costs for four years of full-time study.

Graduates with a BBA in Merchandising can go to work for a company that is already established, or start their own consulting business. A wide variety of industries have merchandising specialists, and depending on the size of the company in question it may be possible to specialize even further. Students can focus on creating merchandising tie-ins, becoming a buyer who chooses merchandise customers will enjoy, or focusing on intelligent store design and layout.

Earning a BBA in Merchandising online is a great way to do so on your own schedule and without moving to a new location. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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LIM College
New York , USA

From conception and development through communication and selling merchandise, this major will prepare you to take your fashion career in almost any direction.

From conception and development through communication and selling merchandise, this major will prepare you to take your fashion career in almost any direction. -
Associate Degree BBA
Full-time
English
Sep 2020
Campus
 

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