Compare 28 Bachelor of Business Administration Degrees in Marketing

This program provides students with knowledge of new marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Duration: 3 years

Credits: 180 ECTS

Language: English

This program provides students with knowledge of new marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks. A comprehensive view on e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Preparing for the future of business — that’s the focus of OWU’s Business Administration major. You learn to plan, organize, direct, and control the functions and processes of business in a dynamic and global economy. The program is rare in a national liberal arts setting, giving you a high-quality business education along with a liberal arts foundation, preparing you for meaningful work and life.

Business education at OWU is significantly different than at a big university. You learn to think differently, so you can stand out from the crowd. You'll benefit from rigorous business classes, real-world experience, and close ties with your professors. You’ll graduate with the solid business knowledge and a liberal arts education that helps you develop the skills that employers crave: critical thinking, decision making, communication, creativity, teamwork, and global perspective. These are also vital skills for budding entrepreneurs.... [-]

This innovative curriculum presents a modern vision of businesses, marketing and an in-depth understanding of digital marketing,This dynamic program gives a solid foundation in all aspects of business. Thanks to the management courses, you will gain a better understanding of company structures and environments. You will also gain excellent knowledge and strong skills in digital marketing, communication, public relations, sales, media, advertising and negotiation, to meet the challenges of this rapidly evolving sector. You will understand the impact of technology on businesses. This Bachelor program prepares you for brilliant careers as a marketing director, community manager, digital marketing manager, brand manager or consultant.Employability: Our bachelor combines academic excellence, practical skills, technology and employability. Our innovative approach to studies includes industry examples, discussions, case studies, projects, group work and our digital platform. ... [-]

Become a highly successful marketer in any business! By studying Marketing Management at Stamford you will master integrated marketing communication planning, marketing strategies, and data interpretation. You will graduate job-ready in the in-demand field of marketing.

Stamford has a collaboration with the Lubin School of Business at Pace University, New York. Students choosing the international pathway option study at Stamford for their first two years and complete the rest of the program at the Lubin School of Business at Pace University. On graduation, students receive two degrees. At the Lubin School of Business at Pace University, students can opt to study a BBA with a concentration in either Advertising and Integrated Marketing Communication or Global Marketing Management.... [-]

The School of Business is pleased to offer several five-year combined business programs that allow you to earn both your undergraduate degree and MBA in only five years – get a jumpstart on your professional career by developing advanced management skills.

*IACBE accredited

Acceptance into this selective program is automatic for students who demonstrate academic excellence by:

Our BBA Marketing Management - Digital Business Concepts (DBC) distinguishes itself from other Marketing Management programmes on several points:

Advertising, retail, product development, consumer behavior, strategic communication – it’s all part of majoring in Marketing.

Studying under industry experts, you will gain the theoretical knowledge and practical experience required to advance as a marketing professional. Upon graduation, you will be equipped with a strong knowledge base, hands-on experience, and the mindset required for success in the dynamic field of marketing.

The full Marketing program consists of 120 credit hours. In addition to general education courses (30 credit hours), the following courses comprise the core curriculum (90 credit hours):... [-]

This 4-year bachelor programme is all about the intricacies of consumer behaviour and using new, digital trends to your benefit. A marketing manager knows how to work in campaigns and project teams. After graduating, you will be a highly skilled marketing professional, ready to use the latest marketing trends to your advantage.

During your studies, you will learn all things marketing. Using both online and offline channels of communication, you will learn how to introduce new products and services to the market and how to strengthen the market position of existing ones.

A bachelor’s in Marketing Management will allow you to become a marketing consultant, advisor, or strategist. This enables you to work at a variety of companies, including non-profits. But, if you are the independent type, you could also establish your own business as an independent consultant.... [-]

What makes consumers tick? Piques their interest? Turns them from window shoppers into purchasers? The right marketing. This major will give you the knowledge you need to build brands and drive profits.

Customers do not buy products. They buy solutions. They buy benefits. Marketers help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line.

Students choosing a marketing concentration at StFX have the opportunity to study foundational marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research. They can also explore specific areas such as digital marketing. These courses develop students’ knowledge and skills so they are ready for an exciting but complex world.... [-]

The Online BBA Marketing is a multicultural program for those international students who are looking to develop a solid understanding of the numerous core business concepts from a global perspective. Students seek to acquire an in-depth knowledge of global markets and industries, as well as understand the business cultures in Europe, Asia, Latin America, and other regions around the world. The Online BBA in Marketing prepares students to face the challenges presented by the globalized economy and provides the knowledge and skills required to work across borders. Online BBA students develop a greater cultural intelligence and awareness, which enables them to work effectively with people who have vastly different values and behaviors. The Online BBA in Marketing teaches students practical marketing competencies, in addition to how to apply what they learn in the classroom to real-life marketing operations. The Online BBA in Marketing is designed to provide GBSB Global students a comprehensive education, focused on advanced marketing skills and practices used today. The courses cover current marketing issues, including digital... [-]

This training will enable them to conduct effective analyzes, syntheses and interventions within organizations. A first block of the bachelor's degree in administration, common to all, will make them able to perform well the management of people, marketing, operations as well as strategic, accounting and financial management. To entrench training in contemporary issues, several key themes will be addressed in the classroom, such as the phenomenon of globalization and competition in societies, technologies and organizations with the need for innovation in permanence, as well as the ethical, media and political challenges that no contemporary leader can escape. Beyond generic skills, students also have the opportunity to specialize in a field by choosing a concentration.... [-]

Our flexible study programs are based on the American model of higher education, allowing students to choose their courses based on course requirements, previous studies, current interests and future ambitions.

Dedicated since 2002 to cross-cultural education with a global perspective, United International Business Schools (UIBS) is an independent private education institution with campuses in Europe and Asia. UIBS offers flexible business and management studies at the Undergraduate (Bachelor/BBA) and (Post)Graduate (Master/MBA and Doctor/DBA) level leading to private (programmatically-accredited) degrees, and to American regionally-accredited and European state-recognized degrees in cooperation with our academic partners.... [-]