Bachelor of Business Administration Programs in Marketing

Compare 30 Bachelor of Business Administration Degrees in Marketing

Marketing

A student earns a Bachelor of Business Administration (BBA) degree after they complete the necessary studies relating to business and commerce. It usually takes four years of full-time enrollment to earn this type of degree.

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

Contact Schools Directly - Compare 30 Undergraduate Studies in Marketing 2019

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BBA in Digital Marketing

Geneva Business School Madrid Campus
Campus Full time 3 years February 2019 Spain Madrid

This program provides students with knowledge of new marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts. [+]

This program provides students with knowledge of new marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will: Acquire knowledge of new technologies. Gain expertise in the development of marketing strategies. Become effective in leveraging social media networks for business growth. Facts

Duration: 3 years

Credits: 180 ECTS

Language: English... [-]


BBA in Digital Marketing

Geneva Business School Barcelona Campus
Campus Full time 3 years February 2019 Spain Barcelona

The Bachelor of Business Administration (BBA) with a Major in Digital Marketing will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks and project into this ever-expanding area of business. [+]

This program provides students with knowledge of new marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will: Acquire knowledge of new technologies. Gain expertise in the development of marketing strategies. Become effective in leveraging social media networks for business growth. Facts

Duration: 3 years

Credits: 180 ECTS

Language: English... [-]


BBA in Digital Marketing

Geneva Business School (GBS)
Campus Full time 3 years February 2019 Switzerland Geneva Spain Barcelona Madrid + 3 more

This program provides students with knowledge of new marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks. It provides comprehensive view on e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. The program enables the students to develop, implement and measure the impact of digital strategies, integrated with business management concepts. [+]

This program provides students with knowledge of new marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks. A comprehensive view on e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will: Acquire knowledge of new technologies. Gain expertise in the development of marketing strategies. Become effective in leveraging social media networks for business growth. Program ... [-]

BBA Marketing

McKendree University
Online September 2019 USA USA Online

Students interested in careers in marketing or marketing management will find the online marketing degree will provide them with the foundation for success. McKendree's online marketing program is focused on customer satisfaction. This online degree program places emphasis on written and oral communication as well as critical thinking skills that accommodate the schedule of busy adults. [+]

Online Marketing Degree

Students interested in careers in marketing or marketing management will find the online marketing degree will provide them with the foundation for success. McKendree's online marketing program is focused on customer satisfaction. This online degree program places emphasis on written and oral communication as well as critical thinking skills that accommodate the schedule of busy adults.

Why an Online Marketing Degree?

The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives." The McKendree University online marketing program is based on a customer satisfaction model known as the marketing concept that is consistent with this definition.... [-]


Bachelor of Business Administration - Marketing Management

Stamford International University
Campus Full time 42 months March 2019 Thailand Bangkok

Become a highly successful marketer in any business! By studying Marketing Management at Stamford you will master integrated marketing communication planning, marketing strategies, and data interpretation. You will graduate job-ready in the in-demand field of marketing. [+]

Become a highly successful marketer in any business! By studying Marketing Management at Stamford you will master integrated marketing communication planning, marketing strategies, and data interpretation. You will graduate job-ready in the in-demand field of marketing.

Dual Degree Option BBA – Marketing
 BBA – Marketing

Stamford has a collaboration with the Lubin School of Business at Pace University, New York. Students choosing the international pathway option study at Stamford for their first two years and complete the rest of the program at the Lubin School of Business at Pace University. On graduation, students receive two degrees. At the Lubin School of Business at Pace University, students can opt to study a BBA with a concentration in either Advertising and Integrated Marketing Communication or Global Marketing Management.... [-]


Bachelor in Business Administration

Ohio Wesleyan University
Campus Full time September 2019 USA Delaware

Preparing for the future of business — that’s the focus of OWU’s Business Administration major. You learn to plan, organize, direct, and control the functions and processes of business in a dynamic and global economy. [+]

Bachelor of Business Administration

Preparing for the future of business — that’s the focus of OWU’s Business Administration major. You learn to plan, organize, direct, and control the functions and processes of business in a dynamic and global economy. The program is rare in a national liberal arts setting, giving you a high-quality business education along with a liberal arts foundation, preparing you for meaningful work and life.

Business education at OWU is significantly different than at a big university. You learn to think differently, so you can stand out from the crowd. You'll benefit from rigorous business classes, real-world experience, and close ties with your professors. You’ll graduate with the solid business knowledge and a liberal arts education that helps you develop the skills that employers crave: critical thinking, decision making, communication, creativity, teamwork, and global perspective. These are also vital skills for budding entrepreneurs.... [-]


Bachelor of Business Administration in Internet Marketing and Entrepreneurship

California Intercontinental University
Online 4 years September 2019 USA Irvine

The Bachelor of Business Administration in Internet Marketing and Entrepreneurship (BBA IME) program is designed to provide students with knowledge and skills to apply business principles and management practices with specialization in internet marketing and entrepreneurship. The program covers current business practices in modern business organizations with knowledge of current practice. [+]

Overview

The Bachelor of Business Administration in Internet Marketing and Entrepreneurship (BBA IME) program is designed to provide students with knowledge and skills to apply business principles and management practices with specialization in internet marketing and entrepreneurship. The program covers current business practices in modern business organizations with knowledge of current practice.

Program Competencies and Learning Objectives Demonstrate the proper use of effective oral and written communication and professional presentations. Explain the importance of leadership, organizational culture and human relationships in organizations. Identify and analyze managerial and organizational information needs and use appropriate information technologies to drive marketing decision making Apply quantitative and qualitative skills for solving business problems and appreciate the value of statistical techniques and information technologies in business decision making and entrepreneurial applications. Apply principles of planning, organizing, and leading business operations. Explain the importance of integrity and professional ethics in business settings. Design, develop and implement strategies that enhance the marketing of internet products and services. Define micro and macroeconomics and financial analysis and decision making Identify human resource management practices and such behavioral issues as motivation and diversity. Course Schedule ... [-]

B.S.B.A in Marketing

Bloomsburg University
Campus Full time 4 years September 2019 USA Bloomsburg

Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as product planning, distribution, pricing, and promotion are analyzed based on market research and consumer behavior. [+]

Overview

Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as product planning, distribution, pricing, and promotion are analyzed based on market research and consumer behavior.

The marketing concentration gains written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support students through their applied, on-going research efforts that provides up-to-date course coverage.... [-]


Bachelor in Marketing Management

NHL Stenden University of Applied Sciences
Campus Full time 4 years February 2019 Netherlands Emmen

Do you find it interesting what makes people buy certain products and are you curious about the latest digital trends in marketing? If so, the Marketing course at NHL Stenden is perfect for you. [+]

Do you find it interesting what makes people buy certain products and are you curious about the latest digital trends in marketing? If so, the Marketing course at NHL Stenden is perfect for you.

The English-taught Bachelor programme in Marketing Management provides you with the essential knowledge in marketing combined with the latest trends and updates in the industry. This way you will be well-prepared for a successful career in the marketing world! In the first year, you will cover the basics of on- and offline marketing, sales, and communication. You will be assigned several projects which you have to carry out in groups and you gain first-hand knowledge of web design and graphic design. In the second year, you will dive into marketing research, strategic marketing, and account management. In the third year, you will participate in a 6 months internship and choose your specialisations. The fourth year consists of a semester in Marketing Management and your final thesis.... [-]


Bachelor of Business Administration (BBA) in Marketing

Ana G. Méndez University System, Continental U.S. Campuses
Campus Full time September 2019 USA Orlando Miramar Tampa Wheaton Dallas + 3 more

This program promotes the technical competition and the development of skills to carry out investigations of the market, to prepare plans of trade, projections of sale, and campaigns of promotion. The graduate will be able to work in publicity agencies, public relations companies, markets investigation companies and in sales departments in diverse companies. [+]

Program Description

This program promotes the technical competition and the development of skills to carry out investigations of the market, to prepare plans of trade, projections of sale, and campaigns of promotion. The graduate will be able to work in publicity agencies, public relations companies, markets investigation companies and in sales departments in diverse companies.

Program Objectives To provide a course of study consistent with the needs of the industry. To provide the knowledge of marketing theories. To provide the understanding of the processes in marketing. To stimulate a positive attitude toward education and strengthening the concept of education as an on-going process. To promote participation in community affairs. To develop students good interpersonal and communication skills. To provide workshops in management techniques, marketing, accounting, and computers. Curricular Sequence General Education Courses Core/Professional Courses Marketing Concentration Courses Marketing Major Courses Bachelor of Business Administration (BBA) Degree Requirements ... [-]

Bachelor of Administration, International Management Concentration

Université Du Québec En Outaouais UQO
Campus 3 years September 2019 Canada Gatineau

This bachelor's degree program provides students with the knowledge, skills and management skills to conduct effective analyzes, syntheses and interventions within organizations. A first block of training, common to all, will make them able to achieve good people management, marketing, operations as well as strategic, accounting and financial management. [+]

This Bachelor of Business Administration program provides students with the knowledge, skills and management skills.

This training will enable them to conduct effective analyzes, syntheses and interventions within organizations. A first block of the bachelor's degree in administration, common to all, will make them able to perform well the management of people, marketing, operations as well as strategic, accounting and financial management. To entrench training in contemporary issues, several key themes will be addressed in the classroom, such as the phenomenon of globalization and competition in societies, technologies and organizations with the need for innovation in permanence, as well as the ethical, media and political challenges that no contemporary leader can escape. Beyond generic skills, students also have the opportunity to specialize in a field by choosing a concentration.... [-]


BBA in Marketing

St. Francis Xavier University Gerald Schwartz School of Business
Campus Full time 4 years September 2019 Canada Antigonish

Customers do not buy products. They buy solutions. They buy benefits. Marketer’s help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line. Students choosing a Marketing concentration have the opportunity to study foundational Marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research and can also explore specific areas such as digital marketing. These courses develop students’ knowledge and skills so they are ready for an exciting but complex world. Students who study Marketing are well positioned for careers in entrepreneurship, brand management, professional sales, market research, retail management, merchandising or category management, advertising, digital marketing, public relations and not-for-profit marketing. [+]

ABOUT BUSINESS ADMINISTRATION (BBA)

The BBA program at StFX is built around applied learning strategies that will help you prepare to break into a career in accounting, enterprise development, finance, information systems, management and leadership studies and marketing. Your studies will take place within StFX's Gerald Schwartz School of Business, one of the most prestigious undergraduate business schools in Canada.

You will leave with the knowledge, skills, and attitudes needed to become effective managers. This program puts students on the fast track to becoming leaders in a wide range of business disciplines.

BBA IN MARKETING

Customers do not buy products. They buy solutions. They buy benefits. Marketer’s help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line. Students choosing a Marketing concentration have the opportunity to study foundational Marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research and can also explore specific areas such as digital marketing. These courses develop students’ knowledge and skills so they are ready for an exciting but complex world. Students who study Marketing are well positioned for careers in entrepreneurship, brand management, professional sales, market research, retail management, merchandising or category management, advertising, digital marketing, public relations and not-for-profit marketing.... [-]


BBA in Marketing in Barcelona

GBSB Global Business School
Campus Full time 3 - 4 years Open Enrollment Spain Barcelona

The BBA Marketing in Barcelona is a multicultural program for those international students who are looking to develop a solid understanding of the numerous core business concepts from a global perspective. Students seek to acquire an in-depth knowledge of global markets and industries, as well as understand the business cultures in Europe, Asia, Latin America, and other regions around the world. [+]

BBAs in Marketing. Why BBA in Marketing in Barcelona Study Business Administration at a Business School Where “Digital” is at Its Core. G.B.S.B. Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Set yourself apart from the competition. Earn Accreditation in addition to your master degree through the A.C.C.A., the renowned international Association of Chartered Certified Accountants Obtain a differential qualification with Microsoft Imagine Academy – G.B.S.B. Global prepares students to meet market demand in digital technologies Learn from not only your professor but from the diverse student body from over 70+ countries. Learn about the world and your place in it. #embracediversity Be a part of the technical revolution. Embracing the hi-tech world of today and using these tools to place you at the forefront of innovation in business. Learn differently. Think differently. Earn your BBA at G.B.S.B. Global Business School in Barcelona, a business school reshaping the way business is taught. 5 Advantages of BBA in Marketing in Barcelona Creativity – Let go of convention, find new solutions to various problems, and develop innovative ideas independently or in a team. Entrepreneurship – Learn to lead, search for new opportunities, and implement and commercialize new ideas. Modern Technologies – Equip yourself with the latest tools in technology and be a frontrunner in innovation. Change Management – Embrace and encourage change. Managing Diversity & Globalization – Develop your cultural aptitude and emotional intelligence to effectively negotiate and collaborate across borders. Program... [-]

Online BBA in Marketing

GBSB Global Business School - Online programs
Online Full time Part time 3 years Open Enrollment Spain Spain Online + 1 more

The Online BBA in Marketing is designed to provide GBSB Global students a comprehensive education, focused on advanced marketing skills and practices used today. The courses cover current marketing issues, including digital and online marketing and innovative marketing communication. [+]

Why Earn an Online BBA? Build A Career That Will Be in Demand for The Long Term Gain A Global Perspective on The Business World and Develop Your Professional Flexibility Follow Your Aspirations and Embrace New Educational Opportunities – One Step Away from an MBA Acquire a Combination of Hard & Soft Skills and Become Highly Competitive Prepare to Face the Challenges of the 21st Century Increase Your Innovative Potential Take Advantage of the flexibility of online education Program Description

The Online BBA Marketing is a multicultural program for those international students who are looking to develop a solid understanding of the numerous core business concepts from a global perspective. Students seek to acquire an in-depth knowledge of global markets and industries, as well as understand the business cultures in Europe, Asia, Latin America, and other regions around the world. The Online BBA in Marketing prepares students to face the challenges presented by the globalized economy and provides the knowledge and skills required to work across borders. Online BBA students develop a greater cultural intelligence and awareness, which enables them to work effectively with people who have vastly different values and behaviors. The Online BBA in Marketing teaches students practical marketing competencies, in addition to how to apply what they learn in the classroom to real-life marketing operations. The Online BBA in Marketing is designed to provide GBSB Global students a comprehensive education, focused on advanced marketing skills and practices used today. The courses cover current marketing issues, including digital... [-]


Bachelor's in International Sales and Marketing

OUS Royal Academy of Economics and Technology in Switzerland
Online Full time Part time 1 year Open Enrollment Switzerland Zürich + 1 more

At the end of Bachelor (BBA) in International Sales and Marketing study program, the graduates are expected to combine theory with practice and display a sound knowledge of their Sales and Marketing industry.

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3 TOP UNIVERSITIES = 1 EUROPEAN BACHELOR All students will have in addition to ABMS Switzerland Bachelor will receive a Joint Bachelor with University of Dąbrowa Górnicza (WSB) and Taras Shevchenko National University (KNU). ABMS is certified by EFMD EOCCS, the Swiss National Quality for Education (EduQua) and ASIC UK. WSB Is a European state-recognized university and KNU is a European public University founded 200 years ago and ranked among top 500 universities in the world. 3 Top European Universities = Best Virtual/Online Program = 1 Top European Bachelor SWITZERLAND + EU + TOP RANKED 500Advance Your Expertise at ABMS Connect with learners and leaders just like you in our online bachelor's programs. You will go as far as your mind will take you as a bachelor's student at ABMS. For Professionals The Bachelor's of International Sales and Marketing (BBA) signifies the first level of achievement in any academic discipline. At the end of Bachelor (BBA) in International Sales and Marketing study program, the graduates are expected to combine theory with practice and display a sound knowledge of their Sales and Marketing industry. Students are equipped with useful Sales and Marketing tools (including E-Sales and E-Marketing) to enter the labor market and contribute effectively and efficiently to organizations within this field. The BBA in Sales and Marketing study programs suitable for students who want to follow a career in marketing or sales and become marketing and/or sales manager. This study program will be for 12-month study period where students will... [-]