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Compare 25 Bachelor of Business Administration Degrees in Marketing

The BBA, which is an acronym for Bachelor of Business Administration, is an academic degree granted to those who effectively complete about three or four years of rigorous coursework in a business or commerce-related discipline.

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

Contact Schools Directly - Compare 25 Undergraduate Studies in Marketing 2019

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25 Results in Marketing

McKendree University

Students interested in careers in marketing or marketing management will find the online marketing degree will provide them with the foundation for success. McKendree's o ... [+]

Online Marketing Degree

Students interested in careers in marketing or marketing management will find the online marketing degree will provide them with the foundation for success. McKendree's online marketing program is focused on customer satisfaction. This online degree program places emphasis on written and oral communication as well as critical thinking skills that accommodate the schedule of busy adults.

Why an Online Marketing Degree?

The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives." The McKendree University online marketing program is based on a customer satisfaction model known as the marketing concept that is consistent with this definition.... [-]

USA USA Online
September 2019
Online
Morehead State University

MSU’s Bachelor of Business Administration in Marketing degree will equip you with the practical skills and knowledge employers seek in job candidates. With classes in con ... [+]

The School of Business Administration (SBA) includes programs in accounting, business administration, finance, management, entrepreneurship, marketing, and sports management, including the online MBA. At MSU, you’ll have the opportunity to study and conduct research with top-notch faculty members who have a wealth of professional and academic experience. You’ll gain not only the knowledge but also the practical skills to enter a wide range of careers.

You are more than a number at MSU. The SBA has an average class size of 18 students. This ensures you will receive personal, one-on-one attention from faculty members who know you by name. In addition, you'll have access to the Student Services Center for help with selecting the right courses to take, finding internship and research fellowship opportunities, accessing learning resources and much more.... [-]

USA Morehead
September 2019
California Intercontinental University

The Bachelor of Business Administration in Internet Marketing and Entrepreneurship (BBA IME) program is designed to provide students with knowledge and skills to apply bu ... [+]

Overview

The Bachelor of Business Administration in Internet Marketing and Entrepreneurship (BBA IME) program is designed to provide students with knowledge and skills to apply business principles and management practices with specialization in internet marketing and entrepreneurship. The program covers current business practices in modern business organizations with knowledge of current practice.

Program Competencies and Learning Objectives Demonstrate the proper use of effective oral and written communication and professional presentations. Explain the importance of leadership, organizational culture and human relationships in organizations. Identify and analyze managerial and organizational information needs and use appropriate information technologies to drive marketing decision making Apply quantitative and qualitative skills for solving business problems and appreciate the value of statistical techniques and information technologies in business decision making and entrepreneurial applications. Apply principles of planning, organizing, and leading business operations. Explain the importance of integrity and professional ethics in business settings. Design, develop and implement strategies that enhance the marketing of internet products and services. Define micro and macroeconomics and financial analysis and decision making Identify human resource management practices and such behavioral issues as motivation and diversity. Course Schedule ... [-]
USA Irvine
September 2019
4 years
Online
Stamford International University

Become a highly successful marketer in any business! By studying Marketing Management at Stamford you will master integrated marketing communication planning, marketing s ... [+]

Become a highly successful marketer in any business! By studying Marketing Management at Stamford you will master integrated marketing communication planning, marketing strategies, and data interpretation. You will graduate job-ready in the in-demand field of marketing.

Dual Degree Option BBA – Marketing
 BBA – Marketing

Stamford has a collaboration with the Lubin School of Business at Pace University, New York. Students choosing the international pathway option study at Stamford for their first two years and complete the rest of the program at the Lubin School of Business at Pace University. On graduation, students receive two degrees. At the Lubin School of Business at Pace University, students can opt to study a BBA with a concentration in either Advertising and Integrated Marketing Communication or Global Marketing Management.... [-]

Thailand Bangkok
July 2019
Full-time
42 months
Campus
Ohio Wesleyan University

Preparing for the future of business — that’s the focus of OWU’s Business Administration major. You learn to plan, organize, direct, and control the functions and process ... [+]

Bachelor of Business Administration

Preparing for the future of business — that’s the focus of OWU’s Business Administration major. You learn to plan, organize, direct, and control the functions and processes of business in a dynamic and global economy. The program is rare in a national liberal arts setting, giving you a high-quality business education along with a liberal arts foundation, preparing you for meaningful work and life.

Business education at OWU is significantly different than at a big university. You learn to think differently, so you can stand out from the crowd. You'll benefit from rigorous business classes, real-world experience, and close ties with your professors. You’ll graduate with the solid business knowledge and a liberal arts education that helps you develop the skills that employers crave: critical thinking, decision making, communication, creativity, teamwork, and global perspective. These are also vital skills for budding entrepreneurs.... [-]

USA Delaware
September 2019
Full-time
Campus
Bloomsburg University

Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as ... [+]

Overview

Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as product planning, distribution, pricing, and promotion are analyzed based on market research and consumer behavior.

The marketing concentration gains written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support students through their applied, on-going research efforts that provides up-to-date course coverage.... [-]

USA Bloomsburg
September 2019
Full-time
4 years
Campus
Lincoln Memorial University

This plan is to be used in conjunction with the university catalog and advise of the faculty advisor. Courses on the plan may be taken during semesters other than those l ... [+]

About

The following is a suggested four-year plan of study for freshmen entering LMU during the 2018 academic year. Transfer students should contact the department chair to determine how their credits will apply. This plan is to be used in conjunction with the university catalog and advise of the faculty advisor. Courses on the plan may be taken during semesters other than those listed, based on availability and course placement. This plan meets LMU’s Lincoln Liberal Arts Common Core requirements, major requirements, and 300/400 level course requirements. Note: In order to graduate in four years (eight regular semesters) the student must average passing 16/17 hours per semester.

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USA Harrogate
September 2019
Full-time
4 years
Campus
NHL Stenden University of Applied Sciences

Do you find it interesting what makes people buy certain products and are you curious about the latest digital trends in marketing? If so, the Marketing course at NHL Ste ... [+]

Do you find it interesting what makes people buy certain products and are you curious about the latest digital trends in marketing? If so, the Marketing course at NHL Stenden is perfect for you.

The English-taught Bachelor programme in Marketing Management provides you with the essential knowledge in marketing combined with the latest trends and updates in the industry. This way you will be well-prepared for a successful career in the marketing world! In the first year, you will cover the basics of on- and offline marketing, sales, and communication. You will be assigned several projects which you have to carry out in groups and you gain first-hand knowledge of web design and graphic design. In the second year, you will dive into marketing research, strategic marketing, and account management. In the third year, you will participate in a 6 months internship and choose your specialisations. The fourth year consists of a semester in Marketing Management and your final thesis.... [-]

Netherlands Emmen
September 2019
Full-time
4 years
Campus
Fontys University of Applied Sciences

Our BBA Marketing Management - Digital Business Concepts (DBC) distinguishes itself from other Marketing Management programmes on several points. ... [+]

Programme

Our BBA Marketing Management - Digital Business Concepts (DBC) distinguishes itself from other Marketing Management programmes on several points:

Our students are well prepared to deal with digital innovations both practically and on a consultative level. Our graduates are able to advise start-ups and large corporations on their online strategies. As a DBC student, you can expect to develop expertise in a broad range of disciplines. Our courses cover diverse topics such as creativity, entrepreneurship and design, and include some technical subjects such as web-development, data analysis, and economics. Once the basics of these fields have been mastered, students are able to specialise in a chosen subject in which they wish to excel. Each study period is focussed on a particular theme in which students work on projects for real clients and companies. These themes include disciplines such as Market Research, Creativity and Entrepreneurship, for example. DBC students can expect to work on a range of inspirational projects. These practical assignments provide students with the tools, insights and hands-on experience to manage a range of professional processes. Each project group is assigned a personal coach to both monitor the students’ development and to encourage critical reflection on the learning process. The study week is divided into four themes; Personality, Digital, Project and Commercial Economics. On each study day, thematic courses are provided around each of the four themes. Students are provided with current knowledge that is state of the art. In an industry that is prone to rapid technological... [-]
Netherlands Tilburg
September 2019
Full-time
48 months
Campus
St. Francis Xavier University Gerald Schwartz School of Business

Customers do not buy products. They buy solutions. They buy benefits. Marketer’s help their organizations understand customer perceptions of value and how to create, com ... [+]

ABOUT BUSINESS ADMINISTRATION (BBA)

The BBA program at StFX is built around applied learning strategies that will help you prepare to break into a career in accounting, enterprise development, finance, information systems, management and leadership studies and marketing. Your studies will take place within StFX's Gerald Schwartz School of Business, one of the most prestigious undergraduate business schools in Canada.

You will leave with the knowledge, skills, and attitudes needed to become effective managers. This program puts students on the fast track to becoming leaders in a wide range of business disciplines.

BBA IN MARKETING

Customers do not buy products. They buy solutions. They buy benefits. Marketer’s help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line. Students choosing a Marketing concentration have the opportunity to study foundational Marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research and can also explore specific areas such as digital marketing. These courses develop students’ knowledge and skills so they are ready for an exciting but complex world. Students who study Marketing are well positioned for careers in entrepreneurship, brand management, professional sales, market research, retail management, merchandising or category management, advertising, digital marketing, public relations and not-for-profit marketing.... [-]

Canada Antigonish
September 2019
Full-time
4 years
Campus
Université Du Québec En Outaouais UQO

This bachelor's degree program provides students with the knowledge, skills and management skills to conduct effective analyzes, syntheses and interventions within organi ... [+]

This Bachelor of Business Administration program provides students with the knowledge, skills and management skills.

This training will enable them to conduct effective analyzes, syntheses and interventions within organizations. A first block of the bachelor's degree in administration, common to all, will make them able to perform well the management of people, marketing, operations as well as strategic, accounting and financial management. To entrench training in contemporary issues, several key themes will be addressed in the classroom, such as the phenomenon of globalization and competition in societies, technologies and organizations with the need for innovation in permanence, as well as the ethical, media and political challenges that no contemporary leader can escape. Beyond generic skills, students also have the opportunity to specialize in a field by choosing a concentration.... [-]

Canada Gatineau
September 2019
3 years
Campus
GBSB Global Business School

The BBA Marketing in Barcelona is a multicultural program for those international students who are looking to develop a solid understanding of the numerous core business ... [+]

Why BBA in Marketing in Barcelona Study Business Administration at a Business School Where “Digital” is at Its Core. G.B.S.B. Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Set yourself apart from the competition. Earn Accreditation in addition to your master degree through the A.C.C.A., the renowned international Association of Chartered Certified Accountants Obtain a differential qualification with Microsoft Imagine Academy – G.B.S.B. Global prepares students to meet market demand in digital technologies Learn from not only your professor but from the diverse student body from over 70+ countries. Learn about the world and your place in it. #embracediversity Be a part of the technical revolution. Embracing the hi-tech world of today and using these tools to place you at the forefront of innovation in business. Learn differently. Think differently. Earn your BBA at G.B.S.B. Global Business School in Barcelona, a business school reshaping the way business is taught. 5 Advantages of BBA in Marketing in Barcelona Creativity – Let go of convention, find new solutions to various problems, and develop innovative ideas independently or in a team. Entrepreneurship – Learn to lead, search for new opportunities, and implement and commercialize new ideas. Modern Technologies – Equip yourself with the latest tools in technology and be a frontrunner in innovation. Change Management – Embrace and encourage change. Managing Diversity & Globalization – Develop your cultural aptitude and emotional intelligence to effectively negotiate and collaborate across borders. Program Description ... [-]
Spain Barcelona
Open Enrollment
Full-time
3 - 4 years
Campus
GBSB Global Business School - Online programs

The Online BBA in Marketing is designed to provide GBSB Global students a comprehensive education, focused on advanced marketing skills and practices used today. The cou ... [+]

Why Earn an Online BBA? Build A Career That Will Be in Demand for The Long Term Gain A Global Perspective on The Business World and Develop Your Professional Flexibility Follow Your Aspirations and Embrace New Educational Opportunities – One Step Away from an MBA Acquire a Combination of Hard & Soft Skills and Become Highly Competitive Prepare to Face the Challenges of the 21st Century Increase Your Innovative Potential Take Advantage of the flexibility of online education Program Description

The Online BBA Marketing is a multicultural program for those international students who are looking to develop a solid understanding of the numerous core business concepts from a global perspective. Students seek to acquire an in-depth knowledge of global markets and industries, as well as understand the business cultures in Europe, Asia, Latin America, and other regions around the world. The Online BBA in Marketing prepares students to face the challenges presented by the globalized economy and provides the knowledge and skills required to work across borders. Online BBA students develop a greater cultural intelligence and awareness, which enables them to work effectively with people who have vastly different values and behaviors. The Online BBA in Marketing teaches students practical marketing competencies, in addition to how to apply what they learn in the classroom to real-life marketing operations. The Online BBA in Marketing is designed to provide GBSB Global students a comprehensive education, focused on advanced marketing skills and practices used today. The courses cover current marketing issues, including digital... [-]

Spain Spain Online Madrid
Open Enrollment
Full-time
Part-time
3 years
Online
United International Business Schools

Full-time students can earn a Bachelor degree in 3 academic years of 9 months, for a total of 9 quarters of 20 credits each, or in 4 academic years for a total of 12 quar ... [+]

Program duration

Full-time students can earn a Bachelor degree in 3 academic years of 9 months, for a total of 9 quarters of 20 credits each, or in 4 academic years for a total of 12 quarters of 15 credits each when spreading the workload.

Teaching schedule

Courses are available in various formats, including daytime courses between 8.30 and 18.30, seminar courses with visiting professors on consecutive days, and several online courses available 24/7, or any combination in a blended format. Courses are scheduled typically in sessions of 3 hours each. Connect with an admissions advisor, or refer to the course planning once enrolled to find out more about course availability in specific formats throughout the academic year.... [-]

Belgium Antwerp Spain Barcelona Brussels Madrid Japan Tokyo Switzerland Zürich Lausanne Netherlands Amsterdam Italy Milan Geneva  + 12 More
September 2019
Full-time
Part-time
3 - 4 years
Campus
Online
Online & Campus Combined
OUS Royal Academy of Economics and Technology in Switzerland

This Executive Bachelor (EBBA) in International Sales and Marketing course is made for students who worked directly after high school for at least 3 years in a managerial ... [+]

3 TOP UNIVERSITIES = 1 EUROPEAN BACHELOR

All students will have in addition to ABMS Switzerland Executive Bachelor will receive a Joint Executive Bachelor with University of Dąbrowa Górnicza (WSB) and Taras Shevchenko National University (KNU). ABMS is certified by EFMD EOCCS, the Swiss National Quality for Education (EduQua) and ASIC UK. WSB Is a European state-recognized university and KNU is a European public University founded 200 years ago and ranked among top 500 universities in the world. 3 Top European Universities = Best Virtual/Online Program = 1 Top European Executive Bachelor SWITZERLAND + EU + TOP RANKED 500 Advance Your Expertise at ABMS Connect with learners and leaders just like you in our online bachelor's programs. You will go as far as your mind will take you as a bachelor's student at ABMS. For Professionals The Executive Bachelor's of International Sales and Marketing (eBBA) signifies the first level of achievement in any academic discipline. This Executive Bachelor (EBBA) in International Sales and Marketing course is made for students who worked directly after high school for at least 3 years in a managerial position, At the end of Bachelor study program, the graduates are expected to combine theory with practice and display a sound knowledge of their Sales and Marketing industry. Students are equipped with new and very useful Sales and Marketing tools (including E-Sales and E-Marketing) to enter the labor market and contribute more effectively and efficiently to organizations within this field. The Executive BBA in Sales and Marketing... [-]

Switzerland Zürich
Open Enrollment
Full-time
Part-time
1 year
Online