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Compare 30 Undergraduate Studies in Marketing Studies

A BBA stands for Bachelor of Business Administration. It is an undergraduate degree that is awarded to students who pursue ecommerce related subjects. Most schools offer four-year programs to receive this degree.

What is a BBA in Marketing?  During this education program, students study business related courses with an emphasis on marketing. The coursework helps students learn about selling products, promoting services and products, advertising, consumer behavior, sales analysis, supply chain management, retail analysis, and more. Students also learn how to communicate effectively with other professionals. This will be critical to success after graduating.

A BBA is very beneficial to anyone interested in excelling in the workplace. Companies around the world rely on people that have the ability to market products. Those with marketing backgrounds often help companies strategically. They also have more job options after graduation.

The cost of obtaining a Bachelor of Business Administration varies depending of the school. It is recommended to research the cost of the program with each school. This allows prospective students to get a better idea of the exact costs and fees related to their education.

After graduating with a BBA in Marketing, there are a variety of different job options. Many people that are interested in marketing are also entrepreneurs. They go on to start their own companies using the skills they have learned. There are also opportunities to work in the marketing departments at companies across the globe. Companies have different roles that these graduates can fill depending on their passions and strengths.

If you are interested in pursing a Bachelor of Business Administration, it is best to search for a marketing program online. There are multiple universities that offer this type of program. Some allow you to go to school year around. Others allow you to study online. You can apply for the programs that best meet your needs. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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30 Results in Marketing Studies

CEFAM French-American Business School

The modular program design and the practical experience gained in company internships give graduates many career choices and allow them to follow a truly personalized pro ... [+]

September admissions are now open!!!

As CEFAM’s academic system is based on the American model, it is possible to enter the program:

Directly after high school After having completed 1 or 2 years elsewhere by transferring certain courses

At the end of the program, students obtain dual French and American degrees.

The CEFAM Program 3 Years to Learn the Fundamentals

The first 3 years of the program take place at CEFAM. These years allow students to:

Develop knowledge in different subjects like marketing, finance, economics, and all the fundamental courses Develop professional competencies (from 3 to 6 months) Develop a perfect mastery of English 1 Year of Specialization in the 4th Year ... [-]
France Lyon
September 2019
Full-time
4 years
Campus
McKendree University

Students interested in careers in marketing or marketing management will find the online marketing degree will provide them with the foundation for success. McKendree's o ... [+]

Online Marketing Degree

Students interested in careers in marketing or marketing management will find the online marketing degree will provide them with the foundation for success. McKendree's online marketing program is focused on customer satisfaction. This online degree program places emphasis on written and oral communication as well as critical thinking skills that accommodate the schedule of busy adults.

Why an Online Marketing Degree?

The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives." The McKendree University online marketing program is based on a customer satisfaction model known as the marketing concept that is consistent with this definition.... [-]

USA USA Online
September 2019
Online
Morehead State University

MSU’s Bachelor of Business Administration in Marketing degree will equip you with the practical skills and knowledge employers seek in job candidates. With classes in con ... [+]

The School of Business Administration (SBA) includes programs in accounting, business administration, finance, management, entrepreneurship, marketing, and sports management, including the online MBA. At MSU, you’ll have the opportunity to study and conduct research with top-notch faculty members who have a wealth of professional and academic experience. You’ll gain not only the knowledge but also the practical skills to enter a wide range of careers.

You are more than a number at MSU. The SBA has an average class size of 18 students. This ensures you will receive personal, one-on-one attention from faculty members who know you by name. In addition, you'll have access to the Student Services Center for help with selecting the right courses to take, finding internship and research fellowship opportunities, accessing learning resources and much more.... [-]

USA Morehead
September 2019
California Intercontinental University

The Bachelor of Business Administration in Internet Marketing and Entrepreneurship (BBA IME) program is designed to provide students with knowledge and skills to apply bu ... [+]

Overview

The Bachelor of Business Administration in Internet Marketing and Entrepreneurship (BBA IME) program is designed to provide students with knowledge and skills to apply business principles and management practices with specialization in internet marketing and entrepreneurship. The program covers current business practices in modern business organizations with knowledge of current practice.

Program Competencies and Learning Objectives Demonstrate the proper use of effective oral and written communication and professional presentations. Explain the importance of leadership, organizational culture and human relationships in organizations. Identify and analyze managerial and organizational information needs and use appropriate information technologies to drive marketing decision making Apply quantitative and qualitative skills for solving business problems and appreciate the value of statistical techniques and information technologies in business decision making and entrepreneurial applications. Apply principles of planning, organizing, and leading business operations. Explain the importance of integrity and professional ethics in business settings. Design, develop and implement strategies that enhance the marketing of internet products and services. Define micro and macroeconomics and financial analysis and decision making Identify human resource management practices and such behavioral issues as motivation and diversity. Course Schedule ... [-]
USA Irvine
September 2019
4 years
Online
Stamford International University

Become a highly successful marketer in any business! By studying Marketing Management at Stamford you will master integrated marketing communication planning, marketing s ... [+]

Become a highly successful marketer in any business! By studying Marketing Management at Stamford you will master integrated marketing communication planning, marketing strategies, and data interpretation. You will graduate job-ready in the in-demand field of marketing.

Dual Degree Option BBA – Marketing
 BBA – Marketing

Stamford has a collaboration with the Lubin School of Business at Pace University, New York. Students choosing the international pathway option study at Stamford for their first two years and complete the rest of the program at the Lubin School of Business at Pace University. On graduation, students receive two degrees. At the Lubin School of Business at Pace University, students can opt to study a BBA with a concentration in either Advertising and Integrated Marketing Communication or Global Marketing Management.... [-]

Thailand Bangkok
July 2019
Full-time
42 months
Campus
Ohio Wesleyan University

Preparing for the future of business — that’s the focus of OWU’s Business Administration major. You learn to plan, organize, direct, and control the functions and process ... [+]

Bachelor of Business Administration

Preparing for the future of business — that’s the focus of OWU’s Business Administration major. You learn to plan, organize, direct, and control the functions and processes of business in a dynamic and global economy. The program is rare in a national liberal arts setting, giving you a high-quality business education along with a liberal arts foundation, preparing you for meaningful work and life.

Business education at OWU is significantly different than at a big university. You learn to think differently, so you can stand out from the crowd. You'll benefit from rigorous business classes, real-world experience, and close ties with your professors. You’ll graduate with the solid business knowledge and a liberal arts education that helps you develop the skills that employers crave: critical thinking, decision making, communication, creativity, teamwork, and global perspective. These are also vital skills for budding entrepreneurs.... [-]

USA Delaware
September 2019
Full-time
Campus
Bloomsburg University

Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as ... [+]

Overview

Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as product planning, distribution, pricing, and promotion are analyzed based on market research and consumer behavior.

The marketing concentration gains written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support students through their applied, on-going research efforts that provides up-to-date course coverage.... [-]

USA Bloomsburg
September 2019
Full-time
4 years
Campus
Lincoln Memorial University

This plan is to be used in conjunction with the university catalog and advise of the faculty advisor. Courses on the plan may be taken during semesters other than those l ... [+]

About

The following is a suggested four-year plan of study for freshmen entering LMU during the 2018 academic year. Transfer students should contact the department chair to determine how their credits will apply. This plan is to be used in conjunction with the university catalog and advise of the faculty advisor. Courses on the plan may be taken during semesters other than those listed, based on availability and course placement. This plan meets LMU’s Lincoln Liberal Arts Common Core requirements, major requirements, and 300/400 level course requirements. Note: In order to graduate in four years (eight regular semesters) the student must average passing 16/17 hours per semester.

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USA Harrogate
September 2019
Full-time
4 years
Campus
Canadian University Dubai

The BBA in Marketing prepares students to succeed in the ever changing global business environment. It provides students with an understanding of all aspects of the mark ... [+]

Marketing is part and parcel of every successful business operations. One of the premier marketing activities is to understand customers' value expectations and develop a marketing plan that will meet and exceed those expectations at the right time, at the right place and at the right price. Indeed, in today’s ultra-competitive global business environment, strategic positioning of products/services and brands are considered critical success factors for virtually all organizations. Proactive organizations require marketing strategies necessary to meet consumer demands, gain a sustainable competitive advantage, and enhance financial performance. The BBA in Marketing prepares students to succeed in the ever-changing global business environment. It provides students with an understanding of all aspects of the marketing function within the organization. Students will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising, & promotion, branding and e-Marketing.... [-]

United Arab Emirates Dubai
September 2019
Full-time
4 years
Campus
Fontys University of Applied Sciences

Our BBA Marketing Management - Digital Business Concepts (DBC) distinguishes itself from other Marketing Management programmes on several points. ... [+]

Programme

Our BBA Marketing Management - Digital Business Concepts (DBC) distinguishes itself from other Marketing Management programmes on several points:

Our students are well prepared to deal with digital innovations both practically and on a consultative level. Our graduates are able to advise start-ups and large corporations on their online strategies. As a DBC student, you can expect to develop expertise in a broad range of disciplines. Our courses cover diverse topics such as creativity, entrepreneurship and design, and include some technical subjects such as web-development, data analysis, and economics. Once the basics of these fields have been mastered, students are able to specialise in a chosen subject in which they wish to excel. Each study period is focussed on a particular theme in which students work on projects for real clients and companies. These themes include disciplines such as Market Research, Creativity and Entrepreneurship, for example. DBC students can expect to work on a range of inspirational projects. These practical assignments provide students with the tools, insights and hands-on experience to manage a range of professional processes. Each project group is assigned a personal coach to both monitor the students’ development and to encourage critical reflection on the learning process. The study week is divided into four themes; Personality, Digital, Project and Commercial Economics. On each study day, thematic courses are provided around each of the four themes. Students are provided with current knowledge that is state of the art. In an industry that is prone to rapid technological... [-]
Netherlands Tilburg
September 2019
Full-time
48 months
Campus
NHL Stenden University of Applied Sciences

Do you find it interesting what makes people buy certain products and are you curious about the latest digital trends in marketing? If so, the Marketing course at NHL Ste ... [+]

Do you find it interesting what makes people buy certain products and are you curious about the latest digital trends in marketing? If so, the Marketing course at NHL Stenden is perfect for you.

The English-taught Bachelor programme in Marketing Management provides you with the essential knowledge in marketing combined with the latest trends and updates in the industry. This way you will be well-prepared for a successful career in the marketing world! In the first year, you will cover the basics of on- and offline marketing, sales, and communication. You will be assigned several projects which you have to carry out in groups and you gain first-hand knowledge of web design and graphic design. In the second year, you will dive into marketing research, strategic marketing, and account management. In the third year, you will participate in a 6 months internship and choose your specialisations. The fourth year consists of a semester in Marketing Management and your final thesis.... [-]

Netherlands Emmen
September 2019
Full-time
4 years
Campus
St. Francis Xavier University Gerald Schwartz School of Business

Customers do not buy products. They buy solutions. They buy benefits. Marketer’s help their organizations understand customer perceptions of value and how to create, com ... [+]

ABOUT BUSINESS ADMINISTRATION (BBA)

The BBA program at StFX is built around applied learning strategies that will help you prepare to break into a career in accounting, enterprise development, finance, information systems, management and leadership studies and marketing. Your studies will take place within StFX's Gerald Schwartz School of Business, one of the most prestigious undergraduate business schools in Canada.

You will leave with the knowledge, skills, and attitudes needed to become effective managers. This program puts students on the fast track to becoming leaders in a wide range of business disciplines.

BBA IN MARKETING

Customers do not buy products. They buy solutions. They buy benefits. Marketer’s help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line. Students choosing a Marketing concentration have the opportunity to study foundational Marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research and can also explore specific areas such as digital marketing. These courses develop students’ knowledge and skills so they are ready for an exciting but complex world. Students who study Marketing are well positioned for careers in entrepreneurship, brand management, professional sales, market research, retail management, merchandising or category management, advertising, digital marketing, public relations and not-for-profit marketing.... [-]

Canada Antigonish
September 2019
Full-time
4 years
Campus
Université Du Québec En Outaouais UQO

This bachelor's degree program provides students with the knowledge, skills and management skills to conduct effective analyzes, syntheses and interventions within organi ... [+]

This Bachelor of Business Administration program provides students with the knowledge, skills and management skills.

This training will enable them to conduct effective analyzes, syntheses and interventions within organizations. A first block of the bachelor's degree in administration, common to all, will make them able to perform well the management of people, marketing, operations as well as strategic, accounting and financial management. To entrench training in contemporary issues, several key themes will be addressed in the classroom, such as the phenomenon of globalization and competition in societies, technologies and organizations with the need for innovation in permanence, as well as the ethical, media and political challenges that no contemporary leader can escape. Beyond generic skills, students also have the opportunity to specialize in a field by choosing a concentration.... [-]

Canada Gatineau
September 2019
3 years
Campus
IUMW - International University of Malaya-Wales

The modules aim to produce graduates that are ready to become a successful business entrepreneur. Students will develop the awareness on the sustainability issues pertine ... [+]

At IUMW, our main business is providing you with quality and globally relevant education in Marketing. We believe in entrepreneurship, innovation, and sustainability. Our Bachelor of Business Administration (Hons) in Marketing programme prepares you with an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.

Our programme also focuses on understanding the nature of the business and its role in the modern business society. Marketing is vital to the success of product and services. The programme will also inspire graduates to be innovative and proficient in a foreign language. At the end of the programme, students will acquire an understanding of marketing's business, social and economic roles.... [-]

Malaysia Kuala Lumpur
June 2019
Full-time
3 years
Campus
GBSB Global Business School

Being one of the most innovative business schools in Europe, G.B.S.B. Global Business School offers a unique program for Bachelor of Business Administration (BBA) in Barc ... [+]

BBAs in Marketing Studies. Why BBA in PR & Communication in Barcelona Study Business Administration at a Business School Where “Digital” is at Its Core. G.B.S.B. Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Set yourself apart from the competition. Earn Accreditation in addition to your master degree through the A.C.C.A., the renowned international Association of Chartered Certified Accountants Obtain a differential qualification with Microsoft Imagine Academy – G.B.S.B. Global prepares students to meet market demand in digital technologies Learn from not only your professor but from the diverse student body from over 70+ countries. Learn about the world and your place in it. Be a part of the technical revolution. Embracing the hi-tech world of today and using these tools to place you at the forefront of innovation in business. Learn differently. Think differently. Earn your BBA at G.B.S.B. Global Business School in Barcelona, a business school reshaping the way business is taught. 5 Advantages of BBA in PR & Communication in Barcelona Modern Technologies – Equip yourself with the latest tools in technology and be a frontrunner in innovation. Creativity – Let go of convention, find new solutions to various problems, and develop innovative ideas independently or in a team. Change Management – Embrace and encourage change. Managing Diversity & Globalization – Develop your cultural aptitude and emotional intelligence to effectively negotiate and collaborate across borders. Entrepreneurship – Learn to lead, search for new opportunities, and implement and... [-]
Spain Barcelona
Open Enrollment
Full-time
3 - 4 years
Campus