This program provides students with knowledge of new marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks. A comprehensive view on e-commerce, social media, digital analytics, applied Digital Marketing Strategies and a variety of new tools for digital marketing. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will: Acquire knowledge of new technologies. Gain expertise in the development of marketing strategies. Become effective in leveraging social media networks for business growth. Program ... [-]

This program provides students with knowledge of new marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will: Acquire knowledge of new technologies. Gain expertise in the development of marketing strategies. Become effective in leveraging social media networks for business growth. Facts

Duration: 3 years

Credits: 180 ECTS

Language: English

... [-]

Overview

The Bachelor of Business Administration in Internet Marketing and Entrepreneurship (BBA IME) program is designed to provide students with knowledge and skills to apply business principles and management practices with specialization in internet marketing and entrepreneurship. The program covers current business practices in modern business organizations with knowledge of current practice.

Program Competencies and Learning Objectives Demonstrate the proper use of effective oral and written communication and professional presentations. Explain the importance of leadership, organizational culture and human relationships in organizations. Identify and analyze managerial and organizational information needs and use appropriate information technologies to drive marketing decision making Apply quantitative and qualitative skills for solving business problems and appreciate the value of statistical techniques and information technologies in business decision making and entrepreneurial applications. Apply principles of planning, organizing, and leading business operations. Explain the importance of integrity and professional ethics in business settings. Design, develop and implement strategies that enhance the marketing of internet products and services. Define micro and macroeconomics and financial analysis and decision making Identify human resource management practices and such behavioral issues as motivation and diversity. Course Schedule ... [-]

Marketing communications and public relations are essential elements in modern business communication. With the increasing internationalization of markets and the presence of strong competition, purpose-driven communication simultaneously determines the success or failure of organizations and characterizes their public image. Many corporations have already positioned themselves well in this regard and have interesting job prospects to offer graduates. Small and medium-sized enterprises are also cottoning on to the importance of marketing and public relations and are looking for qualified personnel in these areas. Well-founded professional expertise and key skills such as concept development, setting topics and professional copywriting are must-haves for workers in this field. That’s why our students learn – through practical examples – how to develop and establish a market position.... [-]

Are you ready for: Marketing Strategy in a Digital World? Marketing Strategy and Entrepreneurship? Marketing Strategy in Asia? Stamford’s Unique Approach

Dynamic Content: The content of our courses are inspired by the latest trends in the marketing profession.

Interactive Learning: In your courses, you will work on real projects with multi-national companies. Industry visits allow you to appreciate the multiple opportunities in the marketing field and build the connections that will kick-start your career.

Job-Ready Skills: At Stamford, our goal is to provide you with all you need to begin a successful career.

Marketing Strategy in a Digital World

Social media, marketing analytics, and big data have all profoundly affected the marketing discipline. No industry will escape from the digital revolution. At Stamford, we use real-world cases and industry specialists to forge the marketers of tomorrow.... [-]

Online Marketing Degree

Students interested in careers in marketing or marketing management will find the online marketing degree will provide them with the foundation for success. McKendree's online marketing program is focused on customer satisfaction. This online degree program places emphasis on written and oral communication as well as critical thinking skills that accommodate the schedule of busy adults.

Why an Online Marketing Degree?

The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives." The McKendree University online marketing program is based on a customer satisfaction model known as the marketing concept that is consistent with this definition.... [-]

This program provides students with knowledge of new marketing strategies, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to market businesses through digital media networks. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program students will: Acquire knowledge of new technologies. Gain expertise in the development of marketing strategies. Become effective in leveraging social media networks for business growth. Facts

Duration: 3 years

Credits: 180 ECTS

Language: English... [-]

Do you find it interesting what makes people buy certain products and are you curious about the latest digital trends in marketing? If so, the Marketing course at N.H.L. Stenden University is perfect for you.

The English-taught Bachelor programme in Marketing Management provides you with the essential knowledge in marketing combined with the latest trends and updates in the industry. This way you will be well-prepared for a successful career in the marketing world! In the first year, you will cover the basics of on- and offline marketing, sales, and communication. You will be assigned several projects which you have to carry out in groups and you gain first-hand knowledge of web design and graphic design. In the second year, you will dive into marketing research, strategic marketing, and account management. In the third year, you will participate in a 6 months internship and choose your specialisations. The fourth year consists of a semester in Marketing Management and your final thesis.... [-]

Program Description

This program promotes the technical competition and the development of skills to carry out investigations of the market, to prepare plans of trade, projections of sale, and campaigns of promotion. The graduate will be able to work in publicity agencies, public relations companies, markets investigation companies and in sales departments in diverse companies.

Program Objectives To provide a course of study consistent with the needs of the industry. To provide the knowledge of marketing theories. To provide the understanding of the processes in marketing. To stimulate a positive attitude toward education and strengthening the concept of education as an on-going process. To promote participation in community affairs. To develop students good interpersonal and communication skills. To provide workshops in management techniques, marketing, accounting, and computers. Curricular Sequence General Education Courses Core/Professional Courses Marketing Concentration Courses Marketing Major Courses Bachelor of Business Administration (BBA) Degree Requirements ... [-]

Marketing is part and parcel of every successful business operations. One of the premier marketing activities is to understand customers' value expectations and develop a marketing plan that will meet and exceed those expectations at the right time, at the right place and at the right price. Indeed, in today’s ultra-competitive global business environment, strategic positioning of products/services and brands are considered critical success factors for virtually all organizations. Proactive organizations require marketing strategies necessary to meet consumer demands, gain a sustainable competitive advantage, and enhance financial performance. The BBA in Marketing prepares students to succeed in the ever-changing global business environment. It provides students with an understanding of all aspects of the marketing function within the organization. Students will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising, & promotion, branding and e-Marketing.... [-]

Overview

Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as product planning, distribution, pricing, and promotion are analyzed based on market research and consumer behavior.

The marketing concentration gains written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support students through their applied, on-going research efforts that provides up-to-date course coverage.... [-]

Programme

Our BBA Marketing Management - Digital Business Concepts (DBC) distinguishes itself from other Marketing Management programmes on several points:

Our students are well prepared to deal with digital innovations both practically and on a consultative level. Our graduates are able to advise start-ups and large corporations on their online strategies. As a DBC student, you can expect to develop expertise in a broad range of disciplines. Our courses cover diverse topics such as creativity, entrepreneurship and design, and include some technical subjects such as web-development, data analysis, and economics. Once the basics of these fields have been mastered, students are able to specialise in a chosen subject in which they wish to excel. Each study period is focussed on a particular theme in which students work on projects for real clients and companies. These themes include disciplines such as Market Research, Creativity and Entrepreneurship, for example. DBC students can expect to work on a range of inspirational projects. These practical assignments provide students with the tools, insights and hands-on experience to manage a range of professional processes. Each project group is assigned a personal coach to both monitor the students’ development and to encourage critical reflection on the learning process. The study week is divided into four themes; Personality, Digital, Project and Commercial Economics. On each study day, thematic courses are provided around each of the four themes. Students are provided with current knowledge that is state of the art. In an industry that is prone to rapid technological... [-]

BBAs in Marketing Studies. Why BBA in PR & Communication in Barcelona Study Business Administration at a Business School Where “Digital” is at Its Core. G.B.S.B. Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Set yourself apart from the competition. Earn Accreditation in addition to your master degree through the A.C.C.A., the renowned international Association of Chartered Certified Accountants Obtain a differential qualification with Microsoft Imagine Academy – G.B.S.B. Global prepares students to meet market demand in digital technologies Learn from not only your professor but from the diverse student body from over 70+ countries. Learn about the world and your place in it. Be a part of the technical revolution. Embracing the hi-tech world of today and using these tools to place you at the forefront of innovation in business. Learn differently. Think differently. Earn your BBA at G.B.S.B. Global Business School in Barcelona, a business school reshaping the way business is taught. 5 Advantages of BBA in PR & Communication in Barcelona Modern Technologies – Equip yourself with the latest tools in technology and be a frontrunner in innovation. Creativity – Let go of convention, find new solutions to various problems, and develop innovative ideas independently or in a team. Change Management – Embrace and encourage change. Managing Diversity & Globalization – Develop your cultural aptitude and emotional intelligence to effectively negotiate and collaborate across borders. Entrepreneurship – Learn to lead, search for new opportunities, and implement and... [-]

Why Earn an Online BBA? Build A Career That Will Be in Demand for The Long Term Gain A Global Perspective on The Business World and Develop Your Professional Flexibility Follow Your Aspirations and Embrace New Educational Opportunities – One Step Away from an MBA Acquire a Combination of Hard & Soft Skills and Become Highly Competitive Prepare to Face the Challenges of the 21st Century Increase Your Innovative Potential Take Advantage of the flexibility of online education Program Description

The Online BBA Marketing is a multicultural program for those international students who are looking to develop a solid understanding of the numerous core business concepts from a global perspective. Students seek to acquire an in-depth knowledge of global markets and industries, as well as understand the business cultures in Europe, Asia, Latin America, and other regions around the world. The Online BBA in Marketing prepares students to face the challenges presented by the globalized economy and provides the knowledge and skills required to work across borders. Online BBA students develop a greater cultural intelligence and awareness, which enables them to work effectively with people who have vastly different values and behaviors. The Online BBA in Marketing teaches students practical marketing competencies, in addition to how to apply what they learn in the classroom to real-life marketing operations. The Online BBA in Marketing is designed to provide GBSB Global students a comprehensive education, focused on advanced marketing skills and practices used today. The courses cover current marketing issues, including digital... [-]

This Bachelor of Business Administration program provides students with the knowledge, skills and management skills.

This training will enable them to conduct effective analyzes, syntheses and interventions within organizations. A first block of the bachelor's degree in administration, common to all, will make them able to perform well the management of people, marketing, operations as well as strategic, accounting and financial management. To entrench training in contemporary issues, several key themes will be addressed in the classroom, such as the phenomenon of globalization and competition in societies, technologies and organizations with the need for innovation in permanence, as well as the ethical, media and political challenges that no contemporary leader can escape. Beyond generic skills, students also have the opportunity to specialize in a field by choosing a concentration.... [-]