Bachelor of Business Administration Degrees in Marketing Studies

Compare 31 Undergraduate Studies in Marketing Studies

Marketing Studies

A BBA stands for Bachelor of Business Administration. It is an undergraduate degree that is awarded to students who pursue ecommerce related subjects. Most schools offer four-year programs to receive this degree.

What is a BBA in Marketing?  During this education program, students study business related courses with an emphasis on marketing. The coursework helps students learn about selling products, promoting services and products, advertising, consumer behavior, sales analysis, supply chain management, retail analysis, and more. Students also learn how to communicate effectively with other professionals. This will be critical to success after graduating.

A BBA is very beneficial to anyone interested in excelling in the workplace. Companies around the world rely on people that have the ability to market products. Those with marketing backgrounds often help companies strategically. They also have more job options after graduation.

The cost of obtaining a Bachelor of Business Administration varies depending of the school. It is recommended to research the cost of the program with each school. This allows prospective students to get a better idea of the exact costs and fees related to their education.

After graduating with a BBA in Marketing, there are a variety of different job options. Many people that are interested in marketing are also entrepreneurs. They go on to start their own companies using the skills they have learned. There are also opportunities to work in the marketing departments at companies across the globe. Companies have different roles that these graduates can fill depending on their passions and strengths.

If you are interested in pursing a Bachelor of Business Administration, it is best to search for a marketing program online. There are multiple universities that offer this type of program. Some allow you to go to school year around. Others allow you to study online. You can apply for the programs that best meet your needs. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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BBA in Digital Marketing

Geneva Business School Barcelona Campus
Campus Full time 3 years February 2018 Spain Barcelona

The Bachelor of Business Administration (BBA) with a Major in Digital Marketing will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks and project into this ever expanding area of business. [+]

This Bachelor program will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks and project into this ever expanding area of business.

Over the course of this program you will:

Acquire knowledge of new technologies. Gain expertise in the development of marketing strategies. Become effective in leveraging social media networks for business growth. Program

The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all Bachelors, from which students may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), the Orientation Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:... [-]


Bachelor of Business Administration in Marketing

Canadian University Dubai
Campus Full time 4 years September 2018 United Arab Emirates Dubai

The BBA in Marketing prepares students to succeed in the ever changing global business environment. It provides students with an understanding of all aspects of the marketing function within the organization. Students will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising, & promotion, branding and e-Marketing. [+]

Marketing is part and parcel of every successful business operations. One of the premier marketing activities is to understand customers' value expectations and develop a marketing plan that will meet and exceed those expectations at the right time, at the right place and at the right price. Indeed, in today’s ultra-competitive global business environment, strategic positioning of products/services and brands are considered critical success factors for virtually all organizations. Proactive organizations require marketing strategies necessary to meet consumer demands, gain a sustainable competitive advantage, and enhance financial performance. The BBA in Marketing prepares students to succeed in the ever-changing global business environment. It provides students with an understanding of all aspects of the marketing function within the organization. Students will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising, & promotion, branding and e-Marketing.... [-]


Bachelor of Business Administration - Marketing

Stamford International University
Campus Full time 3 - 4  July 2018 Thailand Bangkok

Social media, marketing analytics, and big data have all profoundly affected the marketing discipline. No industry will escape from the digital revolution. At Stamford, we use real world cases and industry specialists to forge the marketers of tomorrow. [+]

Are you ready for : Marketing Strategy in a Digital World? Marketing Strategy and Entrepreneurship? Marketing Strategy in Asia? Stamford’s Unique Approach

Dynamic Content: The content of our courses are inspired by the latest trends in the marketing profession.

Interactive Learning: In your courses, you will work on real projects with multi-national companies. Industry visits allow you to appreciate the multiple opportunities in the marketing field and build the connections that will kick-start your career.

Job-Ready Skills: At Stamford, our goal is to provide you with all you need to begin a successful career.

Marketing Strategy in a Digital World

Social media, marketing analytics, and big data have all profoundly affected the marketing discipline. No industry will escape from the digital revolution. At Stamford, we use real world cases and industry specialists to forge the marketers of tomorrow. ... [-]


Bachelor in Marketing Management

NHL Stenden University of Applied Sciences
Campus Full time 4 years February 2018 Netherlands Emmen Leeuwarden + 1 more

Do you find it interesting what makes people buy certain products and are you curious about the latest digital trends in marketing? If so, the Marketing course at NHL Stenden University is perfect for you. [+]

Do you find it interesting what makes people buy certain products and are you curious about the latest digital trends in marketing? If so, the Marketing course at NHL Stenden University is perfect for you.

The English-taught Bachelor programme in Marketing Management provides you with the essential knowledge in marketing combined with the latest trends and updates in the industry. This way you will be well-prepared for a successful career in the marketing world! In the first year you will cover the basics of on- and offline marketing, sales and communication. You will be assigned several projects which you have to carry out in groups and you gain first-hand knowledge into web design and graphic design. In the second year, you will dive into marketing research, strategic marketing and account management. In the third year, you will participate in a 6 months internship and choose your specialisations. The fourth year consists of a semester in Marketing Management and your final thesis.... [-]


Bachelor of Business Administration (Hons) in Marketing

IUMW - International University of Malaya-Wales
Campus Full time 3 years October 2018 Malaysia Kuala Lumpur

The modules aim to produce graduates that are ready to become a successful business entrepreneur. Students will develop the awareness on the sustainability issues pertinent to business in the wider global context. [+]

At IUMW, our main business is providing you with quality and globally relevant education in Marketing. We believe in entrepreneurship, innovation and sustainability. Our Bachelor of Business Administration (Hons) in Marketing programme prepares you with an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.

Our programme also focuses on understanding the nature of business and its role in the modern business society. Marketing is vital to the success of product and services. The programme will also inspire graduates to be innovative and proficient in a foreign language. At the end of the programme, students will acquire an understanding of marketing's business, social and economic roles.... [-]


Bachelors of Business Administration (Marketing, HR, Islamic accounting and finance)

Lakshveer Overseas Solution
Campus Full time January 2018 Malaysia Malaysia Online

Facilitate student progression, both academic and vocational, by developing knowledge, key skills and the capacity for independent and lifelong learning. [+]

The School of Business & Management aims to:

Facilitate student progression, both academic and vocational, by developing knowledge, key skills and the capacity for independent and lifelong learning Develop your skills in innovation, ingenuity and integration as well as problem-solving and decision-making in a business context which reflects the particular focus of the programme e.g. Business Management, International Business Management, E-Business, Tourism and Services Management, Marketing, HRM or Accounting Develop effective and imaginative information communication skills Help you develop a Personal Development Portfolio to support your career aspirations Provide a stimulating and accessible course of study that gives you a sound grasp of business knowledge & analysis and contemporary business issues which you can develop and apply in your future employment Highlights:- Credit Transfer to well known universities in UK, Australia, New Zealand 30 to 50% Scholarship Available Courses Offered:- Diploma in Business Bachelor of Business (Marketing) (Hons) Bachelor of Business (Entrepreneurship) (Hons) Bachelor of Business (International Business) (Hons) Bachelor of Business (Human Resource Management) (Hons) Bachelor of Management (Hons) Bachelor of Economics (Hons) Bachelor of Business Psychology (Hons) BA (Hons) in Business Management BA (Hons) in Business Management with specialism in E-Business BA(Hons) in Tourism Management BA (Hons) in Media Marketing BA (Hons) in International Relations BA (Hons) Advertising and Brand Management Learning Outcomes of the programme ... [-]

Bachelor in Business Administration major in Financial Management, Operations Management, Marketing Management, Technology Management

Enderun Colleges
Campus Full time 4 years November 2018 Philippines Taguig City

The business world has changed dramatically in the last decade as globalization has made the management of businesses more complex and demanding. Companies around the world are in need of managers who can operate in a borderless and multicultural environment. [+]

The business world has changed dramatically in the last decade as globalization has made the management of businesses more complex and demanding. Companies around the world are in need of managers who can operate in a borderless and multicultural environment.

Enderun believes that most traditional business programs do not sufficiently prepare students for the global nature of today’s business environment. The Enderun business program has a global business theme at its core, shaping the content of its courses, teaching methods, industry partnerships, and internships.

Graduates of the Enderun College of Business will have developed an international outlook on life and will be equipped with the skills to start building a global career.... [-]


BBA in Marketing

University of Nicosia
Campus Full time Part time 4 years September 2018 Cyprus Nicosia + 1 more

To provide intellectually challenging courses which fulfill the personal development of students and are founded on scholarship and research. [+]

Duration (years): 4 Qualification Awarded: Bachelor of Business Administration in Marketing Level of Qualification: Bachelor Degree (1st Cycle) Language of Instruction: English (First and second year courses offered also in Greek) Mode of Study: Full-time or Part-time (Some courses are also offered via E-Learning) Minimum ECTS Credits: 240 Profile of the Programme

The BBA Marketing programme aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.

Our University is listed as one of the UK Chartered Institute of Marketing (CIM) "University Partners", enabling our students to be listed as Affiliate (Studying) Members with CIM. CIM is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries. You can become a CIM Affiliate (Studying) Member whilst studying in the BBA Marketing program and gain access to many benefits that will support your university studies and help to develop your career. For more information click here: https://www.unic.ac.cy/ECTS_Syllabi/CIM_Affiliate_Flyer.pdf ... [-]


Bachelor in Marketing

Trevecca Nazarene University
Campus Full time September 2018 USA Nashville

The marketing concentration within a B.B.A. degree is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service. [+]

Companies are constantly looking for motivated people to help sell their products as well as keep their customers satisfied and informed. The marketing concentration within a B.B.A. degree is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service.

Trevecca's marketing concentration is built around a business administration core. This will provide you with extensive understanding of basic business principles. You will take courses in economics, accounting, finance, management, law, and quantitative analyses, building a strong foundation for effective marketing skills.... [-]


B.B.A. in Digital Marketing

Geneva Business School (GBS)
Campus Full time 3 years February 2018 Switzerland Geneva Spain Barcelona + 2 more

This Bachelor program will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks and project into this ever-expanding area of business.

[+]

This Bachelor program will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks and project into this ever-expanding area of business.

Over the course of this program you will:

Acquire knowledge of new technologies. Gain expertise in the development of marketing strategies. Become effective in leveraging social media networks for business growth. Program

The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all Bachelors, from which students may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), the Orientation Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:... [-]


European Bachelor in Business Administration (Major in Marketing)

University of New York in Prague (UNYP)
Campus Full time 3 years September 2018 Czech Republic Prague

In line with its mission, UNYP has been effectively responding to the local as well as European and global labor market needs ever since it was established more than a decade ago. [+]

European Bachelor in Business Administration (Major in Marketing)

In line with its mission, UNYP has been effectively responding to the local as well as European and global labor market needs ever since it was established more than a decade ago. To accomplish this strategic goal, the specialization study program for European BBA students interested in and thinking of a professional career in marketing (and eventually also sales) was launched several years ago.

The BBA with a major in Marketing aims at preparing students for their professional career through offering several specialized courses in the last two semesters (the last year) of their study at UNYP. The courses are taught by skilled and experienced lecturers with proven expertise and credentials in corporate marketing and sales. Students have to complete the following specialized courses:... [-]


Bachelor of Business Administration in Marketing Communications and Public Relations

hwtk University of Applied Sciences
Campus Full time 6 semesters April 2018 Germany Berlin Baden-Baden + 1 more

Marketing communications and public relations are essential elements in modern business communication. With the increasing internationalization of markets and the presence of strong competition, purpose-driven communication simultaneously determines the success or failure of organizations and characterizes their public image. Many corporations have already positioned themselves well in this regard and have interesting job prospects to offer graduates. Small and medium-sized enterprises are also cottoning on to the importance of marketing and public relations and are looking for qualified personnel in these areas. Well-founded professional expertise and key skills such as concept development, setting topics and professional copywriting are must-haves for workers in this field. That’s why our students learn – through practical examples – how to develop and establish a market position. [+]

Marketing communications and public relations are essential elements in modern business communication. With the increasing internationalization of markets and the presence of strong competition, purpose-driven communication simultaneously determines the success or failure of organizations and characterizes their public image. Many corporations have already positioned themselves well in this regard and have interesting job prospects to offer graduates. Small and medium-sized enterprises are also cottoning on to the importance of marketing and public relations and are looking for qualified personnel in these areas. Well-founded professional expertise and key skills such as concept development, setting topics and professional copywriting are must-haves for workers in this field. That’s why our students learn – through practical examples – how to develop and establish a market position.... [-]


Bachelor in International Sales and Marketing

Haaga-Helia University of Applied Sciences
Campus Full time 7 semesters August 2018 Finland Porvoo Helsinki + 1 more

Salespeople are always needed in global businesses regardless of economic trends. Sales jobs today are consultative, professional challenges that require solid business skills but also strong people-orientation. [+]

Salespeople are always needed in global businesses regardless of economic trends. Sales jobs today are consultative, professional challenges that require solid business skills but also strong people-orientation. Hardworking sales professionals can count on a fast career track, versatile working days and a generous compensation for the strategic work they do, and for the added value they create for the company.

In the DP in International Sales and Marketing the students are exposed to an inspiring and unique learning environment where they have to step out of their comfort zone, take on different roles, encounter people, learn to listen and understand customer needs, identify opportunities, and create solutions together with the customers.... [-]


Bachelor of Business Administration in Marketing

Macao Polytechnic Institute
Campus Full time 4 years August 2018 Macau

The objective of this program is to provide a framework for developing skills and knowledge through theoretical and applied aspects of marketing. In addition, it is to broaden the knowledge on international and industrial marketing strategies, integrated marketing communication, service marketing and in the research area. [+]

Objectives

The objective of this program is to provide a framework for developing skills and knowledge through theoretical and applied aspects of marketing. In addition, it is to broaden the knowledge on international and industrial marketing strategies, integrated marketing communication, service marketing and in the research area.

Career Prospects

Many career opportunities are available in public and business sectors, such as marketing analysis, product management, professional sales, sales management, sales promotion, advertising, and a host of other customer service/leadership positions.

Graduates may choose to further their studies in the overseas universities that Macao Polytechnic Institute has articulation with or any other universities they would like to study in.... [-]


BBA in PR & Communication in Barcelona

GBSB Global Business School
Campus Full time 3 - 4 years Open Enrollment Spain Barcelona

Being one of the most innovative business schools in Europe, GBSB Global Business School offers a unique program for Bachelor of Business Administration (BBA) in Barcelona, Spain with a concentration in PR and Communications. [+]

BBAs in Marketing Studies. Why BBA in PR & Communication in Barcelona Study Business Administration at a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Set yourself apart from the competition. Earn Accreditation in addition to your master degree through the ACCA, the renowned international Association of Chartered Certified Accountants Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies Learn from not only your professor but from the diverse student body from over 70+ countries. Learn about the world and your place in it. Be a part of the technical revolution. Embracing the hi-tech world of today and using these tools to place you at the forefront of innovation in business. Learn differently. Think differently. Earn your BBA at GBSB Global Business School in Barcelona, a business school reshaping the way business is taught. 5 Advantages of BBA in PR & Communication in Barcelona Modern Technologies – Equip yourself with the latest tools in technology and be a frontrunner in innovation. Creativity – Let go of convention, find new solutions to various problems, and develop innovative ideas independently or in a team. Change Management – Embrace and encourage change. Managing Diversity & Globalization – Develop your cultural aptitude and emotional intelligence to effectively negotiate and collaborate across borders. Entrepreneurship – Learn to lead, search for new opportunities, and implement and... [-]