Bachelor of Business Administration Degrees in Marketing Studies

Compare 31 Bachelor of Business Administration Degrees in Marketing Studies

Marketing Studies

A BBA stands for Bachelor of Business Administration. It is an undergraduate degree that is awarded to students who pursue ecommerce related subjects. Most schools offer four-year programs to receive this degree.

What is a BBA in Marketing?  During this education program, students study business related courses with an emphasis on marketing. The coursework helps students learn about selling products, promoting services and products, advertising, consumer behavior, sales analysis, supply chain management, retail analysis, and more. Students also learn how to communicate effectively with other professionals. This will be critical to success after graduating.

A BBA is very beneficial to anyone interested in excelling in the workplace. Companies around the world rely on people that have the ability to market products. Those with marketing backgrounds often help companies strategically. They also have more job options after graduation.

The cost of obtaining a Bachelor of Business Administration varies depending of the school. It is recommended to research the cost of the program with each school. This allows prospective students to get a better idea of the exact costs and fees related to their education.

After graduating with a BBA in Marketing, there are a variety of different job options. Many people that are interested in marketing are also entrepreneurs. They go on to start their own companies using the skills they have learned. There are also opportunities to work in the marketing departments at companies across the globe. Companies have different roles that these graduates can fill depending on their passions and strengths.

If you are interested in pursing a Bachelor of Business Administration, it is best to search for a marketing program online. There are multiple universities that offer this type of program. Some allow you to go to school year around. Others allow you to study online. You can apply for the programs that best meet your needs. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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BBA in Digital Marketing

Geneva Business School Barcelona Campus
Campus Full time 3 years September 2018 Spain Barcelona

The Bachelor of Business Administration (BBA) with a Major in Digital Marketing will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks and project into this ever expanding area of business. [+]

This Bachelor of Business Administration (BBA) with a major in Digital Marketing is designed to perfect skills in the online creation and marketing of businesses. The course provides the means to exploit new media and to utilize the tools that are currently available. You will learn how to understand the use and effects of digital communication and learn how to create impressionable experiences for users, that will ultimately attract beneficial customers to your business.

By studying this Bachelor program students will: 

Acquire knowledge of new technologies. Gain expertise in the development of marketingstrategies. Become effective in leveraging social media networks for business growth. Program ... [-]

Bachelor of Business Administration - Marketing

Stamford International University
Campus Full time 3 - 4  July 2018 Thailand Bangkok

Social media, marketing analytics, and big data have all profoundly affected the marketing discipline. No industry will escape from the digital revolution. At Stamford, we use real world cases and industry specialists to forge the marketers of tomorrow. [+]

Are you ready for : Marketing Strategy in a Digital World? Marketing Strategy and Entrepreneurship? Marketing Strategy in Asia? Stamford’s Unique Approach Dynamic Content: The content of our courses are inspired by the latest trends in the marketing profession. Interactive Learning: In your courses, you will work on real projects with multi-national companies. Industry visits allow you to appreciate the multiple opportunities in the marketing field and build the connections that will kick-start your career. Job-Ready Skills: At Stamford, our goal is to provide you with all you need to begin a successful career. Marketing Strategy in a Digital World Social media, marketing analytics, and big data have all profoundly affected the marketing discipline. No industry will escape from the digital revolution. At Stamford, we use real world cases and industry specialists to forge the marketers of tomorrow. Marketing Strategy and Entrepreneurship Every marketing student should graduate with the skills to create innovate business models, develop new business ideas, and understand how businesses work. Whether for yourself or as a manager of a business unit, these skills will allow you to navigate in a fast paced, ever changing business environment. Marketing Strategy in Asia Asia has recently emerged as a growing economic power and now contains many of the world’s fastest growing economies. However, most marketing courses do not pay attention to the specifics of the Asian market. We will explore what it means to market in Asia, whether it is marketing to Asia, from Asia, or inside the vast... [-]

European Bachelor in Business Administration (Major in Marketing)

University of New York in Prague (UNYP)
Campus Full time 3 years September 2018 Czech Republic Prague

In line with its mission, UNYP has been effectively responding to the local as well as European and global labor market needs ever since it was established more than a decade ago. [+]

BBAs in Marketing Studies. European Bachelor in Business Administration (Major in Marketing) In line with its mission, UNYP has been effectively responding to the local as well as European and global labor market needs ever since it was established more than a decade ago. To accomplish this strategic goal, the specialization study program for European BBA students interested in and thinking of a professional career in marketing (and eventually also sales) was launched several years ago. The BBA with a major in Marketing aims at preparing students for their professional career through offering several specialized courses in the last two semesters (the last year) of their study at UNYP. The courses are taught by skilled and experienced lecturers with proven expertise and credentials in corporate marketing and sales. Students have to complete the following specialized courses: Public Relations Principles Electronic Commerce & Marketing Technologies Introduction to Advertising International Marketing Strategies Advanced Marketing [-]

Bachelors of Business Administration (Marketing, HR, Islamic accounting and finance)

Lakshveer Overseas Solution
Campus Full time January 2018 Malaysia Malaysia Online

Facilitate student progression, both academic and vocational, by developing knowledge, key skills and the capacity for independent and lifelong learning. [+]

The School of Business & Management aims to: Facilitate student progression, both academic and vocational, by developing knowledge, key skills and the capacity for independent and lifelong learning Develop your skills in innovation, ingenuity and integration as well as problem-solving and decision-making in a business context which reflects the particular focus of the programme e.g. Business Management, International Business Management, E-Business, Tourism and Services Management, Marketing, HRM or Accounting Develop effective and imaginative information communication skills Help you develop a Personal Development Portfolio to support your career aspirations Provide a stimulating and accessible course of study that gives you a sound grasp of business knowledge & analysis and contemporary business issues which you can develop and apply in your future employment Highlights:- Credit Transfer to well known universities in UK, Australia, New Zealand 30 to 50% Scholarship Available Courses Offered:- Diploma in Business Bachelor of Business (Marketing) (Hons) Bachelor of Business (Entrepreneurship) (Hons) Bachelor of Business (International Business) (Hons) Bachelor of Business (Human Resource Management) (Hons) Bachelor of Management (Hons) Bachelor of Economics (Hons) Bachelor of Business Psychology (Hons) BA (Hons) in Business Management BA (Hons) in Business Management with specialism in E-Business BA(Hons) in Tourism Management BA (Hons) in Media Marketing BA (Hons) in International Relations BA (Hons) Advertising and Brand Management Learning Outcomes of the programme At the end of the Business programme, graduates are able to: Acquire knowledge in various business disciplines Apply the knowledge in various functional business disciplines Demonstrate an awareness of social responsibility Demonstrate... [-]

Bachelor in Business Administration major in Financial Management, Operations Management, Marketing Management, Technology Management

Enderun Colleges
Campus Full time 4 years November 2017 Philippines Taguig City

The business world has changed dramatically in the last decade as globalization has made the management of businesses more complex and demanding. Companies around the world are in need of managers who can operate in a borderless and multicultural environment. [+]

BBAs in Marketing Studies. The business world has changed dramatically in the last decade as globalization has made the management of businesses more complex and demanding. Companies around the world are in need of managers who can operate in a borderless and multicultural environment. Enderun believes that most traditional business programs do not sufficiently prepare students for the global nature of today’s business environment. The Enderun business program has a global business theme at its core, shaping the content of its courses, teaching methods, industry partnerships, and internships. Graduates of the Enderun College of Business will have developed an international outlook on life and will be equipped with the skills to start building a global career. MAJORS Financial Management The Specialization in Wealth Management develops skills in financial management in a global context, uniquely preparing graduates for careers in wealth management, an emphasis not available elsewhere. Finance students are exposed to capital and financial markets, asset valuation, and investment portfolio management as well as fundamental concepts in behavioral finance and financial risk management. Marketing Management The Specialization in Digital Marketing prepares its graduates to craft effective, relevant, and modern marketing executions by arming them with a practical understanding of buyer behavior, advertising, professional selling and contemporary CRM-Customer Relationship Management. Operations Management The Specialization in Business Process Management and Consulting trains students in professional consulting, especially in process improvement and management for multinational business enterprises. Technology Management The Specialization in Business Technology Management will help bridge the gap between business and... [-]

Bachelor of Business Administration in Marketing

Canadian University Dubai
Campus Full time 4 years September 2018 United Arab Emirates Dubai

The BBA in Marketing prepares students to succeed in the ever changing global business environment. It provides students with an understanding of all aspects of the marketing function within the organization. Students will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising, & promotion, branding and e-Marketing. [+]

Marketing is part and parcel of every successful business operations. One of the premier marketing activities is to understand customers' value expectations and develop a marketing plan that will meet and exceed those expectations at the right time, at the right place and at the right price. Indeed, in today’s ultra-competitive global business environment, strategic positioning of products/services and brands are considered critical success factors for virtually all organizations. Proactive organizations require marketing strategies necessary to meet consumer demands, gain sustainable competitive advantage, and enhance financial performance. The BBA in Marketing prepares students to succeed in the ever changing global business environment. It provides students with an understanding of all aspects of the marketing function within the organ zation. Students will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising, & promotion, branding and e-Marketing. Benefits Graduates with a BBA in Marketing will be equipped to contribute to the development and implementation of marketing strategies, to analyze market trends, and capitalize on promotional opportunities. The marketing specialization is designed to enable students to analyze the problems of providing consumer and industrial goods and services to a wide variety of markets. Furthermore, students learn about current and emerging trends in marketing theory and practice. The BBA in Marketing goes beyond the four walls of the classroom to include real-world, hands-on, and international experiences, where students are encouraged to explore marketing internships and study abroad opportunities that prepare them for a number of career opportunities in... [-]

BBA in Digital Marketing

Geneva Business School (GBS)
Campus Full time 3 years February 2018 Switzerland Geneva

This Bachelor program will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks and project into this ever expanding area of business. [+]

This Bachelor program will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to  effectively market business through digital media networks and project into this ever expanding area of business.

Over the course of this program you will:

Acquire knowledge of new technologies. Gain expertise in the development of marketing strategies. Become effective in leveraging social media networks for business growth. Program

The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all Bachelors, from which students may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), the Orientation Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:... [-]


Bachelor in International Sales and Marketing

Haaga-Helia University of Applied Sciences
Campus Full time 7 semesters August 2018 Finland Porvoo Helsinki + 1 more

Salespeople are always needed in global businesses regardless of economic trends. Sales jobs today are consultative, professional challenges that require solid business skills but also strong people-orientation. [+]

Salespeople are always needed in global businesses regardless of economic trends. Sales jobs today are consultative, professional challenges that require solid business skills but also strong people-orientation. Hardworking sales professionals can count on a fast career track, versatile working days and a generous compensation for the strategic work they do, and for the added value they create for the company. In the DP in International Sales and Marketing the students are exposed to an inspiring and unique learning environment where they have to step out of their comfort zone, take on different roles, encounter people, learn to listen and understand customer needs, identify opportunities, and create solutions together with the customers. Bachelors of Business Administration have strong professional skills in the following fields: International Business Skills Professional Sales Skills Communication and Collaboration Skills Entrepreneurial Skills Learning takes place in meaningful and challenging real business projects in multicultural teams. These commissioner contacts help students develop their professional networks during the studies, which is the key to employability in today´s business. The right attitude and motivation to grow are a must. “Our studies on Porvoo Campus revolved around projects which were commissioned by real-life companies and from these projects I learned the most. I can't emphasize enough how much it matters motivation-wise to do work that has a purpose and gives the students a unique learning journey every time. The projects gave me excellent abilities to work in today's business world, where communication and team skills are essential to possess. From Porvoo... [-]

Bachelor in Marketing

Trevecca Nazarene University
Campus Full time September 2018 USA Nashville

The marketing concentration within a B.B.A. degree is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service. [+]

BBAs in Marketing Studies. Companies are constantly looking for motivated people to help sell their products as well as keep their customers satisfied and informed. The marketing concentration within a B.B.A. degree is designed to prepare students to meet these demands by emphasizing principles of good communication, including basic sales techniques, advertising strategies, and the art of providing quality customer service. Trevecca's marketing concentration is built around a business administration core. This will provide you with extensive understanding of basic business principles. You will take courses in economics, accounting, finance, management, law, and quantitative analyses, building a strong foundation for effective marketing skills. Marketing is about helping people better understand their situations and providing them with accurate and timely solutions to their problems. Requires marketing courses in consumer behavior, sales fundamentals, advertising management, marketing research, and marketing management will equip you to do just that. At Trevecca, you will not only encounter classic marketing theories and practices, but you will also be exposed to many of the latest marketing strategies and methods. You will take courses in Internet marketing and international marketing--two of today's most exciting areas in marketing--as well as a technology course in databases and spreadsheets. Nashville offers many opportunities for marketing internships, which often lead to good jobs. One recent graduate turned an internship with the Nashville Predators into a full-time job managing the sale of the team's premium seating. Another graduate leveraged her internship with the local Dale Carnegie franchisee into a position as a corporate... [-]

Bachelor in Business Administration/Marketing

William Peace University
Campus Full time Part time September 2018 USA Raleigh

Our program recognizes that business today is internationally-focused and every course examines the impact of the global environment on the functions of business. [+]

The global economy moves fast. William Peace University helps you keep pace. Business majors at WPU earn control of their future by learning the skills valued by today's business leaders. Whether you want to climb the corporate ladder or run your own business, our curriculum prepares you with the critical thinking and analytical skills needed to compete for exciting careers in business. Students learn the latest business theory and have the opportunity to put them into practice with a variety of internships in downtown Raleigh and or at one of Research Triangle Park's more than 170 global companies. Business is a three dimensional concept. It is a phenomenon, a process and a philosophy. Most business programs address only the first two dimensions; however, business success today requires addressing all three. The business program at William Peace University recognizes that business today is global business and every course in the business program examines the impact of the global environment on the business functions. The curriculum for the WPU business degrees combines the standard fare of business courses with the unique perspective of how to do business on a global scale. Students choose a concentration with their degree in Global Business, Marketing, Leadership and Management Studies, and new to our campus - the WPU Sport Management program. WPU Sport Management students will have opportunities for internships and careers with pro- and semi-pro teams (locally the Hurricanes, the Durham Bulls, and the Carolina RailHawks), public and private recreational facilities (parks and recreation, golf... [-]

BBA in PR & Communication in Barcelona

GBSB Global Business School
Campus Full time 3 - 4 years Open Enrollment Spain Barcelona

Being one of the most innovative business schools in Europe, GBSB Global Business School offers a unique program for Bachelor of Business Administration (BBA) in Barcelona, Spain with a concentration in PR and Communications. [+]

BBAs in Marketing Studies. Why BBA in PR & Communication in Barcelona Study Business Administration at a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Set yourself apart from the competition. Earn Accreditation in addition to your master degree through the ACCA, the renowned international Association of Chartered Certified Accountants Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies Learn from not only your professor but from the diverse student body from over 70+ countries. Learn about the world and your place in it. Be a part of the technical revolution. Embracing the hi-tech world of today and using these tools to place you at the forefront of innovation in business. Learn differently. Think differently. Earn your BBA at GBSB Global Business School in Barcelona, a business school reshaping the way business is taught. 5 Advantages of BBA in PR & Communication in Barcelona Modern Technologies – Equip yourself with the latest tools in technology and be a frontrunner in innovation. Creativity – Let go of convention, find new solutions to various problems, and develop innovative ideas independently or in a team. Change Management – Embrace and encourage change. Managing Diversity & Globalization – Develop your cultural aptitude and emotional intelligence to effectively negotiate and collaborate across borders. Entrepreneurship – Learn to lead, search for new opportunities, and implement and... [-]

Bachelor of Business Administration in Marketing

Macao Polytechnic Institute
Campus Full time 4 years August 2018 Macau

The objective of this program is to provide a framework for developing skills and knowledge through theoretical and applied aspects of marketing. In addition, it is to broaden the knowledge on international and industrial marketing strategies, integrated marketing communication, service marketing and in the research area. [+]

Objectives The objective of this program is to provide a framework for developing skills and knowledge through theoretical and applied aspects of marketing. In addition, it is to broaden the knowledge on international and industrial marketing strategies, integrated marketing communication, service marketing and in the research area. Career Prospects Many career opportunities are available in public and business sectors, such as marketing analysis, product management, professional sales, sales management, sales promotion, advertising, and a host of other customer service/leadership positions. Graduates may choose to further their studies in the overseas universities that Macao Polytechnic Institute has articulation with or any other universities they would like to study in. Study Plan Year 1 Subjects ACCT1100 Principles of Accounting I ACCT1110 Principles of Accounting II BUSS1100 Introduction to Business BUSS1110 Principles of Management COMP1100 Business Software Applications COMP1110 Business Computing With Internet Applications ECON1100 Microeconomics ECON1110 Macroeconomics ENGL1101 English I ENGL1102 English II MAND1101 Putonghua I * MAND1102 Putonghua II * FREN1101 French I * FREN1102 French II * JAPN1101 Japanese I * JAPN1102 Japanese II * PORT1101 Portuguese I * PORT1102 Portuguese II * Year 2 Subjects Complete 2 subjects from the elective group A ENGL2101 English III ENGL2102 English IV FINA2120 Business Finance HHRM2120 Human Resources Management LLAW2120 Business Law MATH2100 Business Mathematics MATH2110 Business Statistics MGMT2120 Organizational Behaviour MRKT2100 Principles of Marketing MRKT2110 Marketing Management Year 3 Subjects Complete 2 subjects from the elective group B BUSS1120 Business Ethics BUSS3130 Business Research Methods COMM3120 Business Communication ENGL3101 English V... [-]

Bachelor of Business Administration (Hons) in Marketing

IUMW - International University of Malaya-Wales
Campus Full time 3 years October 2017 Malaysia Kuala Lumpur

The modules aim to produce graduates that are ready to become a successful business entrepreneur. Students will develop the awareness on the sustainability issues pertinent to business in the wider global context. [+]

BBAs in Marketing Studies. At IUMW, our main business is providing you with quality and globally relevant education in Marketing. We believe in entrepreneurship, innovation and sustainability. Our Bachelor of Business Administration (Hons) in Marketing programme prepares you with an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles. Our programme also focuses on understanding the nature of business and its role in the modern business society. Marketing is vital to the success of product and services. The programme will also inspire graduates to be innovative and proficient in a foreign language. At the end of the programme, students will acquire an understanding of marketing's business, social and economic roles. The modules aim to produce graduates that are ready to become a successful business entrepreneur. Students will develop the awareness on the sustainability issues pertinent to business in the wider global context. Your educational journey has been meticulously designed to unlock full potential towards pursuing professional certification and undergraduate studies. All these and much more in unique education package inclusive of a vibrant university life in the heart of Kuala Lumpur. Entry Requirements Malaysian Students: Pass Matriculation under the Ministry of Education with at least a CGPA of 2.00 or equivalent; OR Pass IUMW Foundation Studies or equivalent; OR Possess a Diploma (minimum CGPA of 2.00) or any other qualification recognised by the Malaysian Government; OR A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and... [-]

Bachelor in Marketing Management

NHL Stenden University of Applied Sciences
Campus Full time 4 years February 2018 Netherlands Emmen Leeuwarden + 1 more

Do you find it interesting what makes people buy certain products and are you curious about the latest digital trends in marketing? If so, the Marketing course at NHL Stenden University is perfect for you. [+]

Do you find it interesting what makes people buy certain products and are you curious about the latest digital trends in marketing? If so, the Marketing course at NHL Stenden University is perfect for you.

The English-taught Bachelor programme in Marketing Management provides you with the essential knowledge in marketing combined with the latest trends and updates in the industry. This way you will be well-prepared for a successful career in the marketing world! In the first year you will cover the basics of on- and offline marketing, sales and communication. You will be assigned several projects which you have to carry out in groups and you gain first-hand knowledge into web design and graphic design. In the second year, you will dive into marketing research, strategic marketing and account management. In the third year, you will participate in a 6 months internship and choose your specialisations. The fourth year consists of a semester in Marketing Management and your final thesis.... [-]


BBA Brand Building & Management Degree

Vega School of Brand Leadership
Campus Full time 3 years February 2018 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​The BBA in Brand Building & Management develops students' insight and skill in launching, building and managing brands and businesses. This qualification combines strategy and creativity in business with financial management, economics, critical thinking, innovation and entrepreneurship. The programme presents a balanced combination between humanities and the world of commerce to graduate students with an interest in new business and communication ventures. [+]

BBAs in Marketing Studies. BBA Brand Building & Management Degree ​The BBA in Brand Building & Management develops students' insight and skill in launching, building and managing brands and businesses. This qualification combines strategy and creativity in business with financial management, economics, critical thinking, innovation and entrepreneurship. The programme presents a balanced combination between humanities and the world of commerce to graduate students with an interest in new business and communication ventures. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. Modules ​Year 1 Brand and Marketing 1 Critical Thinking and Media Studies 1 Business Communication and Digital Media 1 Creative Development 1 Economics A + B Statistics for Brand Building 1A Accounting for Brand Building 1B Principles of Innovation 1 ​Year 2 Brand and Marketing 2 Critical Thinking and Media Studies 2A Creative Development 2​ Business Communication and Digital Media 2 Economics in Brand Building Brand Management 2B: Channel Planning Financial Management in Brand Building 2 Practice of Innovation 2 Brand Management 2A: Entrepreneurship ​Year 3 Brand and Marketing 3A: Strategy Brand and Marketing 3B Introduction to Research Research Practice Organisational Studies Sustainable Business Practice​​ Innovation Management 3 Retail Management 3 Career opportunities Brand Manager | Business Entrepreneur | Brand Contact Planner | Product Manager | Brand Activation Coordinator | Promotions Manager | Event Manager | Public Relations Manager | Sponsorship Manager Entry requirements A NSC with Degree admission- A minimum... [-]