Unlike other forms of digital marketing that often use advertisements and SEO strategies to promote a product or service, the field of content marketing explores how the creation of interesting content, such as blog posts, photos, videos, or even playlists, can create brand awareness and increase profits.

A BBA, or Bachelor of Business Administration, is an academic designation bestowed upon students who successfully complete about four years of full-time coursework in a business and commerce-related program. BBAs are known to enhance career opportunities.