BBA in Sports Management


Program Description

  • Duration (years): 4
  • Qualification Awarded: Bachelor of Business Administration in Sports Management
  • Level of Qualification: Bachelor Degree (1st Cycle)
  • Language of Instruction: English (First and second-year courses offered also in Greek)
  • Mode of Study: Full-time or Part-time
  • Minimum ECTS Credits: 240

Profile of the Programme


The Sport Management programme sets out to provide the student with an extensive view of various sporting cases and organisations, and the skills to work in the sport marketplace, including professional and amateur sport, sport and fitness service organisations, commercial and public sport and recreational activities facilities, as well as, human resources and single athlete management. The programme intends to provide insight into the current international and European sport management practices and their application in the Cypriot sports market.


On the completion of the course the student should be able to:

  1. Understand the nature and functioning of sports organizations that belong in different areas of the sports market.
  2. Assess and analyze issues and practices present in modern sports management, on an international, European and Cypriot level.
  3. Apply management, marketing, business and promotion theories, and principles, in a variety of cases in professional, amateur and leisure sport.
  4. Develop the intrapersonal and interpersonal skills necessary for effective communication, human resources, and single athlete management, within sports organizations.
  5. Critically think and analyze the current structure, nature, and functioning of sports organizations, in order to provide innovations and reforms that facilitate sustainable development.
  6. Solve problems that emerge in the sports management process, using the knowledge and competencies they have gained.
  7. Make effective use of resources and remain inquisitive, in order to maintain professional and personal development.

Career Prospects

Sports Management is a multidisciplinary area which integrates the fields of sport and management. In this respect, graduates with a sports management qualification have a range of opportunities and employment prospects. They can offer their services to professional teams, national federations, fitness and recreation centres, youth organizations, sports marketing agencies, and sporting goods manufacturing and retail enterprises.

Access to Further Studies

Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree)


Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

Graduation Requirements

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Learning Outcomes

The Sports Management programme of Study uses the guidelines of professional associations such as the EASM (European Sports Management Association) and NASSM (North American Society for Sports Management). On completion of the programme the student will be able to:

  1. Understand sports microcosm and how it is influenced by cultural traditions, social values, and psychosocial experiences.
  2. Apply concepts of management and leadership by describing the various skills, roles, and functions of sports managers and concepts of leadership theory/practices related to sport managerial responsibilities.
  3. Analyse moral issues related to sport in its intrinsic and extrinsic dimensions and develop a personal philosophy of social responsibility in the sports management setting.
  4. Utilise fundamental marketing concepts to the sports industry and understand the unique sports product and consumer markets.
  5. Understand the principles of interpersonal and mass communication and its application within a sports context.
  6. Develop budget/finance statements as a critical component of all sports industries and analyze financial control methods and principles.
  7. Understand and apply legal concepts in areas that they are most likely to encounter within the sports management environment.
  8. Apply sport economic principles as they fit into the national economy and understand that sports economics are shaped by external influences.
  9. Interpret the role of the various agencies that govern the sport and identify their authority, organizational structure, and functions.

Scholarships - Financial Aid

The University offers scholarships and financial aid to full-time students, in the form of academic merit scholarships, financial-aid assistance, athletic scholarships, and on-campus work-study programmes.

Last updated Nov 2018

About the School

UNIC is the largest university in Cyprus, with over 12,000+ students, from over 70 countries across the globe, coming together in an innovative and transformative learning space.

UNIC is the largest university in Cyprus, with over 12,000+ students, from over 70 countries across the globe, coming together in an innovative and transformative learning space. Read less
Nicosia , Athens + 1 More Less