BBA in Sports Management and Marketing

Geneva Business School Barcelona Campus

Program Description

BBA in Sports Management and Marketing

Geneva Business School Barcelona Campus

The BBA in Sports Management and Marketing gives candidates the possibility of combining their passion for sports with an in-depth understanding of business management. Students will develop an expertise in sports marketing, financing, event promotion and organization, communication, facilities management and the development of sports branding. We give students the possibility of networking with professionally active faculty members and guest speakers, who work and represent various sports organizations.

Over the course of this program students will:

  • Develop the communication and technical skills required to become an effective industry professional.

  • Gain insight into practical business planning and management

  • Learn how to efficiently plan sporting events, manage team organization, merchandising, and marketing.


This bachelor is designed to provide students with the organization and communication tools to manage sport, events, teams, federations and sports clubs. Candidates will be equipped to become effective leaders and managers in the sports industry. Beyond the main Business modules offered within each major, students take specialization courses that constitute their major, in the Sports Management case, such courses are:

  • Introduction to Sports Management

  • Sports Organizations - Strategic Management

  • Media Relations & Communication in sport

  • The Business of Football

  • Sport Events and Facilities

  • Sport and globalization


  • Duration: 3 years
  • Credits: 180 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Bachelor in Business Administration with Major Sports Management and Marketing.
  • Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses.
  • Internships: We provide the access to internship opportunities in international companies and organizations.

Career Options

With a bachelor in Sports Management, graduates can aspire to work as:

  • Product Management Director

  • Gameday Operations Manager

  • Public Relations Representative

  • Sports Agent

Entry Requirements

  • International Baccalaureate with a minimum of 30 points / 3 A-levels / High School Diploma or equivalent.

  • Official English exam results - minimum IELTS 5.5 / TOEFL 66 If an official English exam certificate is not available we will consider proof of previous study in an English-speaking environment for a minimum of 3 years.

  • Complete the online application form and upload the following documentation:

    • Photocopy of all required academic diplomas and academic certificates obtained.

    • Official academic transcript from your high school stamped and signed.

    • Photocopy of valid passport / national identity card or permit.

    • Resume / C.V.

    • Motivation letter providing reasons for wishing to study at GBS (Transfer credits request should also be included in this letter, if applicable).

    • A 400-600 word essay. (Refer to the application form for details).

    • One academic / recommendation letter.

This school offers programs in:
  • English

Last updated February 15, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Feb. 2019
3 years
Full time
34,380 EUR
Spain - Barcelona, Catalonia
Start date : Sept. 2018
Application deadline Request Info
End date Request Info
Start date : Feb. 2019
Application deadline Request Info
End date Request Info
Sept. 2018
Spain - Barcelona, Catalonia
Application deadline Request Info
End date Request Info
Feb. 2019
Spain - Barcelona, Catalonia
Application deadline Request Info
End date Request Info

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