BBA in Marketing


Program Description

  • Duration (years): 4
  • Qualification Awarded: Bachelor of Business Administration in Marketing
  • Level of Qualification: Bachelor Degree (1st Cycle)
  • Language of Instruction: English (First and second-year courses offered also in Greek)
  • Mode of Study: Full-time or Part-time (Some courses are also offered via E-Learning)
  • Minimum ECTS Credits: 240

Profile of the Programme

The BBA Marketing programme aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.

Our University is listed as one of the UK Chartered Institute of Marketing (CIM) "University Partners", enabling our students to be listed as Affiliate (Studying) Members with CIM. CIM is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries. You can become a CIM Affiliate (Studying) Member whilst studying in the BBA Marketing program and gain access to many benefits that will support your university studies and help to develop your career. For more information click here:

The BBA Marketing programme is currently the only undergraduate marketing programme in Cyprus which is accredited by the UK Chartered Institute of Marketing and has a Graduate Gateway (GG). Students will be exempt on an APL basis from L4 Marketing. They will be required to pass two modules, Integrated Communications (Mandatory) plus one elective module to obtain the L4 Certificate in Professional Marketing (*).

Students will also be exempt on an APL basis for L6 Strategic Marketing. They will be required to pass two modules, Mastering Metrics (Mandatory) plus one elective module to obtain the L6 Diploma in Professional Marketing (*).

*For both cases the students must take and pass 17 Marketing courses from Section A of the Academic Path as well as MKTG-291 (Marketing), MGT-281 Introduction to Management and BADM-480 Task-Based Internship (must be Marketing focused).

Career Prospects

Marketing is a field which is characterized by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organizations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character,’ there is a requirement for competent graduates. Career opportunities at the graduate level range from customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution. Graduates can find a job in a variety of sectors such as the: financial services sector, professional services (accounting, insurance, legal, etc), manufacturing sector, non-profit organizations, tertiary education, medical sector, and in the retail sector.

Access to Further Studies

Upon graduation, students have direct access to further studies, i.e. admission to a Master’s programme without the need to take any admission examinations or further examinations, or taking any foundation courses in order to be admitted.


Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

Graduation Requirements

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Learning Outcomes

On completion of the programme the student will be able to:

  1. Identify key marketing concepts and determine their relationships and their practical application in a variety of settings and organizations.
  2. Determine and assess contemporary concerns and developments existing within the field of marketing both in the local and international markets.
  3. Relate marketing theory and analysis to current marketing issues, challenges, and problems.
  4. Identify and use relevant sources of information that support the field of marketing.
  5. Review and assess the relationship between the different aspects of the marketing function.
  6. Assess and criticize the relationship between theory and marketing practice.

Scholarships - Financial Aid

The University offers scholarships and financial aid to full-time students, in the form of academic merit scholarships, financial-aid assistance, athletic scholarships, and on-campus work-study programmes.

Last updated Nov 2018

About the School

UNIC is the largest university in Cyprus, with over 12,000+ students, from over 70 countries across the globe, coming together in an innovative and transformative learning space.

UNIC is the largest university in Cyprus, with over 12,000+ students, from over 70 countries across the globe, coming together in an innovative and transformative learning space. Read less
Nicosia , Athens + 1 More Less