ABOUT BUSINESS ADMINISTRATION (BBA)
The BBA program at StFX is built around applied learning strategies that will help you prepare to break into a career in accounting, enterprise development, finance, information systems, management and leadership studies and marketing. Your studies will take place within StFX's Gerald Schwartz School of Business, one of the most prestigious undergraduate business schools in Canada.
You will leave with the knowledge, skills, and attitudes needed to become effective managers. This program puts students on the fast track to becoming leaders in a wide range of business disciplines.
BBA IN MARKETING
Customers do not buy products. They buy solutions. They buy benefits. Marketer’s help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line. Students choosing a Marketing concentration have the opportunity to study foundational Marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research and can also explore specific areas such as digital marketing. These courses develop students’ knowledge and skills so they are ready for an exciting but complex world. Students who study Marketing are well positioned for careers in entrepreneurship, brand management, professional sales, market research, retail management, merchandising or category management, advertising, digital marketing, public relations and not-for-profit marketing.
WHY STUDY BUSINESS ADMINISTRATION AT STFX?
With more than 90 percent of your courses taught by full-time faculty in state-of-the-art facilities, and with students from over 20 different countries, the quality of your education experience is second-to-none. Faculty in the Schwartz School employ a variety of applied teaching approaches — simulations, field trips, class discussions, case analyses, lectures, service learning opportunities, and guest speakers are all incorporated into your classes making for a rich learning environment. You are also encouraged to check out our Co-operative Education options to provide you with even more real-world experience before you graduate!
FIRST YEAR BUSINESS ADMINISTRATION
In your first year, regardless of the area of concentration you ultimately choose, your path will start with the fundamentals — courses in business, economics, math, statistics, along with some courses from the Arts or Sciences. Your first year is designed to ensure you are prepared with the very best foundation for later years of study and work!
FLEXIBLE DEGREE CHOICES
Within each of the BBA degree streams, students have a Co-operative Education option that involves a job placement to combine classroom learning with invaluable work experience. Through this program, you have the opportunity to obtain 12 months of on-the-job experience before receiving your BBA — real-world experience giving you an advantage for what comes after graduation. BBA students are also encouraged to check out their international exchange opportunities -- learning that takes you literally around the world!
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