BBA Brand Building & Management Degree

Vega School of Brand Leadership

Program Description

BBA Brand Building & Management Degree

Vega School of Brand Leadership

BBA Brand Building & Management Degree

​The BBA in Brand Building & Management develops students' insight and skill in launching, building and managing brands and businesses. This qualification combines strategy and creativity in business with financial management, economics, critical thinking, innovation and entrepreneurship. The programme presents a balanced combination between humanities and the world of commerce to graduate students with an interest in new business and communication ventures. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year.

Modules

​Year 1

  • Brand and Marketing 1
  • Critical Thinking and Media Studies 1
  • Business Communication and Digital Media 1
  • Creative Development 1
  • Economics A + B
  • Statistics for Brand Building 1A
  • Accounting for Brand Building 1B
  • Principles of Innovation 1

​Year 2

  • Brand and Marketing 2
  • Critical Thinking and Media Studies 2A
  • Creative Development 2​
  • Business Communication and Digital Media 2
  • Economics in Brand Building
  • Brand Management 2B: Channel Planning
  • Financial Management in Brand Building 2
  • Practice of Innovation 2
  • Brand Management 2A: Entrepreneurship

​Year 3

  • Brand and Marketing 3A: Strategy
  • Brand and Marketing 3B
  • Introduction to Research
  • Research Practice
  • Organisational Studies
  • Sustainable Business Practice​​
  • Innovation Management 3
  • Retail Management 3

Career opportunities

Brand Manager | Business Entrepreneur | Brand Contact Planner | Product Manager | Brand Activation Coordinator | Promotions Manager | Event Manager | Public Relations Manager | Sponsorship Manager

Entry requirements

  • A NSC with Degree admission- A minimum of 30 % for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR
  • A NC(V) with Degree admission – A minimum of 60 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation , with a minimum of 70% in the [1]four vocational subjects is required; OR
  • A SC (with endorsement) or equivalent; OR
  • Alternatively a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirements to degree studies
  • If a Higher Certificate, Advanced Certificate, 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to degree studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar.
  • ​​All candidates are required to undergo an interview;​
  • ​​NSC: students are required to have Mathematics at least at level 4 or Mathematical Literacy at level 7. For those students who have Mathematics at level 3 or Mathematical Literacy at levels 4, 5 or 6, an intermediate level (38 or above) in the NBT QL-AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR,
  • ​SC: endorsement is required with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG; OR, a Senior Certificate or equivalent with complete or conditional exemption with at least 40% for Mathematics on the HG OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate level (38 or above) in the NBT QL- AQL assessment is required.

General requirements for undergraduate degrees:

All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme.

Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement.

This school offers programs in:
  • English

Cost & Fees

Full Settlement p.a.: R67,000​

Instalment Fee (10 Monthly Instalments): R71,300​

Deposit (Applicable to both fees): R10​,000

T&C's Apply​

*Make sure you secure your place at Vega early!!
**Deposit Included in Total Fee



Last updated October 23, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Feb. 2018
Duration
Duration
3 years
Full time
Price
Price
67,000 ZAR
Information
Deadline
Locations
South Africa - Cape Town
Start date: Feb. 2018
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South Africa - Durban
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South Africa - Johannesburg
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South Africa - Pretoria
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Dates
Feb. 2018
South Africa - Johannesburg
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South Africa - Durban
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South Africa - Cape Town
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South Africa - Pretoria
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