BBA - Bachelor of Business Administration - Global Marketing

United International Business Schools

Program Description

BBA - Bachelor of Business Administration - Global Marketing

United International Business Schools

Program duration

Full-time students can earn a Bachelor degree in 3 academic years of 9 months, for a total of 9 quarters of 20 credits each, or in 4 academic years for a total of 12 quarters of 15 credits each when spreading the workload.

Teaching schedule

Courses are available in various formats, including daytime courses between 8.30 and 18.30, seminar courses with visiting professors on consecutive days, and several online courses available 24/7, or any combination in a blended format. Courses are scheduled typically in sessions of 3 hours each. Connect with an admissions advisor, or refer to the course planning once enrolled to find out more about course availability in specific formats throughout the academic year.

Admission requirements

Students should be fluent in English and have obtained a high school diploma (or equivalent) that allows access to higher education in the country of origin. Refer to the application process for further details on the recommended English language levels.

Students who are 17 or older who have completed less than 12 years of formal education and who do not hold a high school diploma that allows access to higher education in the country of origin should earn up to an additional 60 credits in the Pre-Bachelor program. e.g. Students who wish to earn a Bachelor degree and who are required to complete the Pre-Bachelor program will need to earn 60 + 180 credits.

Undergraduate Courses related to the Major in Global Marketing

  • COM2006 - Media and Mass Communication (5)
  • HUM2002 - Psychology (5)
  • COM2007 - Public Relations (5)
  • MAR1001 - Principles of Marketing (5)
  • MAR2001 - Asian Perspectives on Marketing (5)
  • MAR2002 - Digital Marketing (5)
  • MAR2003 - Global Marketing Management (5)
  • MAR2004 - Sports Marketing (5)
  • MAR2005 - Retail Management (5)
  • MAR2201 - Undergraduate Research Project in Global Marketing (5)
  • MAR3001 - Consumer Behavior (5)
  • MAR3002 - Marketing Communications (5)
  • MAR3003 - Marketing Management (5)
  • MAR3101 - Contemporary Cases in Global Marketing (5)
  • INT4713 - Undergraduate Capstone Project in Global Marketing (5)

Grading system

Students are assessed on a combination of attendance, participation, individual assignments, group assignments and exams. Assignments may include reading materials, term papers, reports, presentations, and others. The combination of these assessments provides students with an equal opportunity to demonstrate their skills and knowledge. The minimum passing grade is D (60%). In case of an FX grade, students have the option to request a second exam in order to obtain the minimum passing grade of 60%.

Global study trip

Each academic year, students from all campuses in Europe, as well as students from our academic partners can join our Global Study Trip to Tokyo, Japan. The weeklong trip is packed with cultural excursions, company visits, social activities and an Asian Management seminar.

Internship Option

The Internship option encourages students to put their skills and knowledge into practice through offers received by our Careers Department from regional and international companies and organizations. Up to 30 elective credits can be awarded upon successful completion of the internship.

Accreditation

Our Bachelor of Business Administration (BBA) degree program is programmatically accredited by the US-based Accreditation Council for Business Schools and Programs (ACBSP) and the EU-based European Council for Business Education (ECBE).

Starting dates

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter, in October, January, April, July, and exceptionally also in Term B of the Summer Quarter in August. All campuses follow the same academic calendar.

This school offers programs in:
  • English


Last updated June 18, 2018
Duration & Price
This course is
Online
Campus based
Online & Campus Combined
Start Date
Start date
Feb. 2019
Apr. 2019
Duration
Duration
3 - 4 years
Part time
Full time
Price
Price
36,000 EUR
Price may be different depending on location.
Information
Deadline
Locations
Belgium - Brussels
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Belgium - Antwerp, Flanders
Start date : Sept. 2019
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Italy - Milan, Lombardy
Start date : Oct. 2019
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Japan - Tokyo
Start date : Apr. 2019
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Netherlands - Amsterdam, North Holland
Start date : Sept. 2019
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Spain - Barcelona, Catalonia
Start date : Sept. 2019
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Spain - Madrid, Community of Madrid
Start date : Sept. 2019
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Switzerland - Geneva, Geneva
Start date : Feb. 2019
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Switzerland - Lausanne, Vaud
Start date : Feb. 2019
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Switzerland - Zürich, Zurich
Start date : Feb. 2019
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Dates
Feb. 2019
Switzerland - Zürich, Zurich
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Switzerland - Lausanne, Vaud
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Switzerland - Geneva, Geneva
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Apr. 2019
Japan - Tokyo
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Sept. 2019
Belgium - Antwerp, Flanders
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Spain - Barcelona, Catalonia
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End date Request Info
Belgium - Brussels
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Spain - Madrid, Community of Madrid
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Netherlands - Amsterdam, North Holland
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Oct. 2019
Italy - Milan, Lombardy
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End date Request Info