Learn to leverage online marketing tools and plan and deliver outstanding campaigns. With access to our state-of-the-art augmented and virtual reality facilities, this course gives you an overview of the digital technology landscape and the tools used to connect businesses with new and current customers.
This Digital Marketing course looks at how digital technology can be used to deliver successful marketing campaigns.
Students develop the knowledge and the creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from start to finish. The flexibility of the course will allow students to either follow a BA pathway or BSc pathway.
What can this course do for me?
Learn to plan and execute engaging multi-channel campaigns across the likes of search engines, social media and email to catch customers where they spend their time: on the internet.
"On this course, you'll learn about the latest digital marketing techniques and the use of Artificial Intelligence and Machine Learning for Digital Marketing. It's the perfect time to take this course as Digital Marketing professionals are needed now more than ever."—Dr Ajaz Ali, Course leader, Digital Technologies
Top reasons to apply
Gain experience in developing digital campaigns and analysing their impact.
Access to state-of-the-art Augmented (AR) and Virtual Reality (VR) facilities.
Learn how to make interactive campaigns.
Collaborate with students from media and fashion.
Access to the incubation centre, with support around setting up your own business and progressing ideas.
Students will be taught through a combination of lectures, tutorials and practical classes.
In the second and third years, they will spend more time working on projects that involve developing systems and doing experimental work with guidance from their supervisor and industry connections.
Introduction to digital marketing
Web design and development
Leadership and communication
Digital ethics and compliance
Themes for contemporary culture
Social media marketing
Strategic business analysis
Big ideas and philosophies
Consumer behaviour and luxury marketing (Elective)
Personal and professional development
International marketing and cultural awareness (Elective)
Year 3 - BA (Hons) pathway
In the BA (Hons) pathway you will:
be exposed to the strategic side of digital marketing.
be shown how brands build value through digital technologies and social media.
learn about differentiation and the creative and technical insight needed to gain a competitive advantage.
Business to Business (B2B) marketing and Management information system (MIS)
Data Analysis and Insights
Accounting, Law, and Compliance
Year 3 - BSc (Hons) pathway
The BSc (Hons) pathway will provide you with a critical appreciation of the elements which digital marketing strategies cover.
website development and analytics.
social media marketing.
digital campaign planning.
technical and practical data analysis skills in technologies such as cloud and big data.
Internet of Things (IoT) and Digital Creation
Big Data Analysis
Machine Learning and Artificial Intelligence (AI)
Key study topics
This course is designed to prepare students for the industry by giving them an overview of the digital landscape and the strategic marketing principles used today.
It is divided into two strands; the BA strand will teach students about the strategic side of digital marketing. They will look at how brands build value with the use of digital technologies and social media.
The BSc pathway will look at a digital marketing strategy in more detail. Students will look at how different elements such as website development and analytics, consumer behaviour analysis and social media marketing are used together to form a joined-up marketing strategy.
Key study topics include:
Digital marketing basics
Marketing data analysis
Web design and development
Internet of Things (IoT) and digital creation
Social media marketing
Students will be qualified to apply for roles such as marketing executive, advertising planner, social media manager, public relations officer, events manager, digital marketing manager and account manager.
Students will be expected to have five GCSEs (grade C/level 4 or above) or equivalent (including English), and hold at least one of the below or equivalent UK/international qualifications.
2 A levels, grade C or above
AS levels, grade C or above
2 vocational A levels, grade C or above
Level 3 Foundation Diploma or National Diploma
Advanced Diploma, grade C or above
International Baccalaureate, 24 points or above
International students will be required to have IELTS with an overall score of 5.5 or above, or TOEFL with an overall score of 72 or above.
If an applicant does not meet the English Language requirement at the point of application, then an additional English condition will be added to any offer of entry. In addition, a pre-sessional English Language course may be offered where appropriate. Eligibility and information will be published on the Pre-Sessional English Language course webpage.
*The above requirements are not exhaustive, and a full list of alternative equivalent qualifications, international qualifications, and additional academic requirements can be found on the Ravensbourne website, or from the Admissions Office if requested.
Fees and Scholarships
Annual fee for Home Postgraduate students: £9,250
Annual fee for International Postgraduate students: £16,500
International students making full payment of the above fee by 1 August in the year of entry receive a 5% discount.
International student progressing from Further Education to Higher Education: The cost of the foundation diploma course will be reimbursed over the three years of an undergraduate course. The discount applies for the three years of the undergraduate course and will not be applied to any repeat years.
In addition to any government loans you may be eligible for, Ravensbourne University London has a limited amount of bursaries and scholarships for undergraduate students.
This financial support has been designed to assist in the costs of travel, meals and/or course equipment. Due to restricted funding, and a large number of eligible students, our financial support is limited and is subject to change.
We strongly advise all prospective students to consider all the costs of study including accommodation, travel, equipment, and sustenance whilst undertaking their course and to have alternative means of funding such as part-time work and/or savings.