“Social media” is an umbrella term for a number of online communicative platforms intended to help businesses and individuals better interact with one another in a virtual environment. Social media programs and courses teach students how to help companies utilize social media channels to their benefit.

Earning a Bachelor of Arts (BA) degree is an academic achievement upon completing a series of courses over the course of three or four years. The subjects that are studied in order to earn this degree vary widely under the disciplines of the liberal arts and sciences.