Public Relations PR is a multidisciplinary field that combines marketing, advertising and other communicative efforts. Generally, the goal of the public relations programs and courses is to help students understand how to assist individuals and businesses in connecting with the media, a particular market or the community-at-large.

Macau has one of the strongest higher learning regulating authority. This authority ensures the quality of university education is up to the international standards. Macau supervise over 100 higher education facilities across Macau.

Earning a Bachelor of Arts (BA) degree is an academic achievement upon completing a series of courses over the course of three or four years. The subjects that are studied in order to earn this degree vary widely under the disciplines of the liberal arts and sciences.