Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Higher education system in Oman is done in the five common international languages namely English, French, Spanish Portuguese and Chinese among other languages. This has eliminated the issue of language barriers in these higher education institutions among other international students.

Earning a Bachelor of Arts (BA) degree is an academic achievement upon completing a series of courses over the course of three or four years. The subjects that are studied in order to earn this degree vary widely under the disciplines of the liberal arts and sciences.