Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Many programs in Africa take place in a very unusual cultural and physical environment than most students are familiar with in the good old days. Come To Know to adapt to this living conditions is part of fun and the challenge of living there. The challenge is intellectual, emotional and physical.

Earning a Bachelor of Arts (BA) degree is an academic achievement upon completing a series of courses over the course of three or four years. The subjects that are studied in order to earn this degree vary widely under the disciplines of the liberal arts and sciences.