BA Programs in Marketing Studies

Compare 73 Bachelors of Arts in Marketing Studies

Marketing Studies

Earning a BA in Marketing can be a great choice for individuals interested in learning best practices for promoting and selling products and services, including advertising strategies and market research techniques. Having a degree in this field may open up additional career opportunities.

What is a BA in Marketing? A BA in Marketing involves studying factors that influence supply and demand. Students will also learn how to identify customer wants and needs and develop products that satisfy them. Other skills learned include how to best communicate product information to prospective customers.

This bachelor’s degree can be beneficial for a number of reasons. If nothing else, it equips students with the building blocks of marketing and can assist them in developing critical thinking capabilities and problem solving strategies. A degree in marketing also teaches leadership skills and the nuts and bolts of technical advertising and promotions.

The cost of obtaining this bachelor’s degree can differ by school. Prospective candidates should thoroughly research any program in which they are interested to be certain it meets their needs. Students should also speak with someone in the admissions office to confirm all program costs and fees.

There are a number of different types of job graduates with this degree can pursue. These include positions as advertising or sales managers and market research analysts. Other options include sales jobs and positions in advertising, promotions and brand management. All types of organizations can benefit from marketing, so there are potential positions available with a wide variety of companies, including retailers, wholesalers, manufacturing, biotech, government, and media and communications.

There are many institutions that have programs for students who want to pursue a Bachelor of Arts. Our comprehensive database is a great place to begin researching all the different alternatives. Online classes can be a good option for those who require more flexibility. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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BA (Hons) Business Management (Marketing)

De Broc School of Business
Campus Full time 3 years September 2018 United Kingdom London

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and equips students with the knowledge and skills needed to excel in business and marketing. [+]

BA (Hons) Business Management (Marketing)

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and equips students with the knowledge and skills needed to excel in business and marketing.

This degree is accredited by the Chartered Management Institute (CMI), which means that as a graduate you'll receive a degree as well as a Level 5 Extended Diploma in Management and Leadership from the CMI. Students can choose to study the course online or at our London Bloomsbury centre.

De Broc School of Business is part of The University of Law, the longest established specialist provider of legal education with roots dating back to 1876.

Course Requirements BBC at A Level and Grade C or above in GCSE Maths and English Language, or equivalent qualifications. International students additionally require an English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component. Non-standard applications will be reviewed on a case-by-case basis. [-]

Bachelor in International Marketing Management (for EU students)

IUBH Campus Studies (for EU students)
Campus Full time 6 semesters October 2017 Germany Bad Honnef

Whether in an agency, a consulting firm, a marketing department within a company or directly with an internet service provider - creative marketing specialists are in high demand. This means that virtually every company - nationally and internationally - is a potential employer for you. This sector, in particularly the digital economy, is growing steadily and thereby offers great career prospects... [+]

Whether in an agency, a consulting firm, a marketing department within a company or directly with an internet service provider - creative marketing specialists are in high demand. This means that virtually every company - nationally and internationally - is a potential employer for you. This sector, in particularly the digital economy, is growing steadily and thereby offers great career prospects. The International Marketing Management degree programme is business management oriented, while at the same time highly topical and practice oriented. Case studies, group projects, field trips and an integrated internship ensure direct practical relevance. The specialisations offered let you gain expertise during your studies in exciting areas such as: Online Marketing Communication Sales The combination of classic management skills with specific knowledge of marketing and specialisations in areas such as online marketing, communication and sales prepare you for one of the most attractive and multifaceted professional fields with excellent career prospects. Facts & Figures Degree: Bachelor of Arts (B.A.) Duration: 6 semesters ECTS-Credits: 180 Language: English Studies: full-time Internship: 1 semester Study abroad: 1 semester (optional) Campus: Bad Honnef Intakes: Spring & Autumn Your benefits at IUBH You have the opportunity to develop your strengths according to your interests, and to then bring them together into your career. The study programme gives you comprehensive and application-oriented knowledge in all areas of marketing. Benefit from: Lectures held in English and intensive exchange with professors and fellow students A strong link between theory and practice through case studies, projects, certificates and... [-]

Bachelor of Arts (Hons) in Business Marketing

EU Business School
Campus Full time 3 years January 2018 Spain Barcelona Germany Munich Switzerland Geneva Montreux + 5 more

The Business Management & Marketing program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers. [+]

The Business Management & Marketing program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers. The ability to combine elements of different business disciplines is vital to your career, and key to your development as a successful “marketeer”. The skills you learn through the program will help you excel in the marketing field.

Duration: Six semesters/three years (Summer Fast Track option available)

Locations: Barcelona

Teaching Language: English

Campus Exchange Programs: You can transfer to any of the four main campuses after any completed semester. We also have exchange programs with a long list of other universities around the world.... [-]


Bachelor of Communication Arts in Advertising and Public Relations

Stamford International University
Campus Full time 3 - 4  July 2018 Thailand Bangkok

Stamford prepares students to immediately contribute to the exciting Advertising Industry; with program that provides students a strong foundation in advertising, marketing, creative strategy and [+]

The curriculum is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. You will learn the principles and creative strategies behind developing effective campaigns, whether it may be for a new product or a corporation. After completing the program, you will graduate with a portfolio showcasing your professional skills, experience, and confidence. At Stamford, you will learn, work and collaborate with leading professionals in the field of advertising and public relations, providing you with the resources to stay ahead in your future career. You will learn and develop an expertise in: Public Speaking Writing Planning events Creating Managing Editing Producing Promoting Persuading Developing campaigns You can master creating: Advertising Campaigns Press Releases TV and Print Commercials Speeches Social Media Media Plans Publicity Campaigns Product Packaging Special Events Advertising and Public Relations major helps you be ready to pursue a promising career as a: Strategic Communication Consultant Creative Brand Manager Account Coordinator Event Planner Public Relations Specialist Spokesperson Media Relations Specialist Graphic Designer International Program or Bilingual Program At Stamford International University, you can decide on either the international or bilingual program. The international program offers courses only in English. As for the bilingual program, you will start the program in Thai and be gradually eased into the English program. Students will graduate with job-ready English proficiency skills. [-]

BA in Marketing

John Cabot University
Campus Full time 4 years October 2017 Italy Rome

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing. [+]

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The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world, while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition. The curriculum of the major provides students with a firm basis in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management. Studying marketing at JCU will develop and amplify students’ teamwork, leadership, decision-making, creativity, and communication skills in the context of an international environment. This exposure to diversity provides an ideal training ground for preparation to work in our global world.... [-]


Bachelor of Arts (Honours) in Public Relations and Management

Technological and Higher Education Institute of Hong Kong THEi
Campus Full time 4 years September 2018 Hong Kong Kowloon

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry. [+]

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry. Career Prospects Graduates can pursue their careers in public relations, corporate communciations, mass media advertising and marketing for profit and non-profit organisations. Employment opportunties include executive positions in but not limited to public relations, advertising, corporate communications, marketing, media planning and buying, media sales and marketing, investor relations, publicists, customer relations, community relations, copywriting, translators and corporate brand management. Professional Recognition Professional accreditation will be sought from Hong Kong Public Relations Professionals’ Association Limited, and Hong Kong Institute of Marketing as well as recognition from overseas bodies. Note(s): 1. VTC reserves the right to cancel any programme, revise programme name, content or change the offering campus(es) before class commencement if circumstances so warrant. Required Academic Qualifications Applicants with non-local qualifications Non-local qualifications refer to academic qualifications obtained in secondary or tertiary institutions outside Hong Kong and Mainland China, including GCSE , IGCSE , GCE examinations, International Baccalaureate ( IB ) or other overseas qualifications Applications with non-local qualifications, including language qualifications, will be assessed individually by the departments concerned. Language Requirements English Language Qualifications Degree Programmes Test of English as a Foreign Language ( TOEFL ) A score of 550 (paper-based) / 213 (computer-based) / 79 (internet-based International English Language Testing System ( IELTS ) An... [-]

BA (Hons) Marketing

Cambridge International Business College
Campus Full time 6 semesters October 2017 Germany Freiburg

In the increasing competition of enterprises in a global market environment determines not only the quality of products and services via the company's success, but more and more a target group-oriented and effective marketing. [+]

BAs in Marketing Studies. In the increasing competition of enterprises in a global market environment determines not only the quality of products and services via the company's success, but more and more a target group-oriented and effective marketing. o this end, we provide the degree program marketing all the necessary basic knowledge and activities to work successfully in internationally oriented companies in marketing and sales. Therefore, offer graduates / inside after graduation extremely excellent chances at international level - and this sector independent. The course is particularly suitable for those who professionally not want to commit to an industry itself. Anyone looking for a broad-based preparation for employment at the management level, who appreciates an activity with strong international accents who want to know that their own good and practical ideas will find a positive response in the companies who want to compete successfully in the international economy - for to the course "marketing" the optimal way to professional self-realization. Program elements The course lasts a total of 3 years, and is divided into 2 study sections, which build on each: The first 2 years (Level 1 and Level 2) studies take place in Freiburg. In addition to English, you can still learn a second foreign language. You can choose between French and Spanish here. At the beginning of term you are placed in Spanish or in French depending on prior knowledge in the appropriate learning group, beginners lessons is possible. Upon successful completion of this 2-year study stage in... [-]

Bachelor of Arts (Hons) Fashion Marketing and Branding (Awarded by Nottingham Trent University, UK)

Management Development Institute of Singapore (MDIS)
Campus Full time 3 years August 2018 Singapore

This programme provides you with an integrated understanding and specialist perspective on the application of culture, context and professional practice in the fashion industry... [+]

Programme Objectives This programme provides you with an integrated understanding and specialist perspective on the application of culture, context and professional practice in the fashion industry. Through these dynamic programme, you will benefit from project and studio based work integrating design practice, technology and theory. You will develop, implement and realise creative concepts and marketable products. Levels and modules are designed thematically to focus on the learning outcomes against the school’s guidelines. We aim to produce graduates who are imaginative, innovative, versatile and competitive. This aim is achieved by: Producing graduates who have acquired theoretical and practical knowledge and skills required by the fashion industry; Developing graduates with critical and analytical problem solving skills and general transferable skills (interpersonal skills, teamwork, etc.); Preparing students for a broad range of related employment opportunities. Methods of Assessment The programme is offered in a 3-year full-time study mode and all students must complete 120 credits at each level to achieve a total of 360 credits. Assessment criteria are directly linked to module learning outcomes and assessment is of 100% coursework. Students will receive an overall mark for each module made up of individual marks against each of the module learning outcomes. Graduation Students who successfully complete the programme will be awarded with the Bachelor of Arts (Hons) in Fashion Marketing and Branding awarded by Nottingham Trent University, UK. Year 1 Principles of Fashion Marketing And Branding Visual And Cultural Influences Year 2 Marketing Strategy and Communication Brand Environment Final Year Strategic and Creative... [-]

BA Honours in Public Relations and Advertising

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time 3 years United Kingdom London

This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners, and will analyse the role PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences. [+]

BAs in Marketing Studies. This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners, and will analyse the role PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences. The Department’s media research interest means you study broader issues alongside students of journalism, television and radio. We have very strong links with the PR and Advertising industries, inviting in a range of guest speakers, and organising events and visits. Work experience is strongly encouraged and supported to obtain your degree and, given London’s leading position in the world of PR and advertising, it is readily available. Our students are very successful in getting employment in PR and Advertising in the UK and across the world. Many students go on to enter postgraduate programmes. Course content You will learn how to analyse media output and examine the relationships between media, society, politics, culture and technology through a variety of core and option modules. You will develop an in-depth knowledge of public relations and advertising practices and the history and principles behind them, along with a critical appreciation of contemporary issues facing professionals in these industries. The lecturers are among the top names in their field and are regularly supplemented by current practitioners. There are no exams, and all practical work is assessed on output such as individual and group... [-]

Bachelor of Arts in Communication in Public Relations

Canadian University Dubai
Campus Full time 4 years September 2018 United Arab Emirates Dubai

By receiving a solid base in the practical use of qualitative and quantitative methodologies and skills such as news writing, copy writing, public relations planning and advert design, graduates will also be prepared to enter professional fields such as publishing, editing, production, planning research. [+]

This program is taught in Arabic. Click here to read its description in Arabic By receiving a solid base in the practical use of qualitative and quantitative methodologies and skills such as news writing, copy writing, public relations planning and advert design, graduates will also be prepared to enter professional fields such as publishing, editing, production, planning research. They may also find jobs in any communication capacity in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organizations. Benefits Graduates will have the skills and knowledge to publish, edit, produce and research PR content within local and international markets. Career Opportunities Graduates will have opportunities for positions in: PR writing Planning and publishing for agencies and organizations [-]

Bachelor Of Business Administration With Marketing Management Specialization

NBS Northern Business School
Campus Full time 7 semesters September 2018 Germany Hamburg

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security. [+]

BAs in Marketing Studies. The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security. The vocational options Graduate economics and business courses have a comprehensive insight into the company and accompany planning, management and control, they lead employees and make decisions on personnel matters. Professional and social skills, organizational skills and an ability to work independently are essential. You must know the interdependencies between the various departments and be able, if applicable classify the resulting respective issues and preparing the necessary strategic decisions. marketing is an integral part of business and constitutes an essential element of any business. Marketing includes today more a than traditional channels such as commercials or print campaigns. Digital media and social networks have become indispensable in the creation of marketing concepts. You learn to use marketing as an instrument of strategic management to derive operational concepts and translate them into concrete individual measures. This extensive study recess allows business managers a well-prepared and industry-independent entry into the field of marketing. The employability of graduates stands at the NBS always in focus. This is supported for example by the integrated free seminar program. Do you think of an academic career after? Take advantage of our scientific publication series for their first release! Course contents The program prepares students for practice to the demands of corporate management activities before and makes you sound in the methodology of scientific work. They are qualified to... [-]

BA Management: Emphasis in Marketing

Webster University in Geneva
Campus Full time 3 - 4 years February 2018 Switzerland Geneva

Students are required to complete at least 36 credit hours in management courses, including MNGT 2100 Management Theory and Practices, MNGT 3400 Human Resource Management, courses in accounting, law, and economics, as well as an overview. The required minimum distribution of coursework varies, depending on the emphasis selected by the student. Transfer students must complete a minimum of 18 credit hours of... [+]

BA Management: Emphasis in Marketing Learning Outcomes Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management. Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations. Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems. Degree Requirements A minimum of 128 credit hours consisting of the following: 36 required credit hours Applicable University Global Citizenship Program hours Electives Special Requirements Students are required to complete at least 36 credit hours in management courses, including MNGT 2100 Management Theory and Practices, MNGT 3400 Human Resource Management, courses in accounting, law, and economics, as well as an overview. The required minimum distribution of coursework varies, de-pending on the emphasis selected by the student. Transfer students must complete a minimum of 18 credit hours of academic work in the Departments of Business and Management at Webster University. Required courses must be completed at Webster University once the student begins to matriculate at Webster University. Transfer courses taken prior to enrollment at Webster University may be used to sub-stitute for required courses if accepted by the chair. No more than one course completed with a grade of D may count toward fulfilling the specific require-ments of the major. At the international campuses, MNGT 3320 Business Law: International may substitute for MNGT 3280 Introduction to Business Law I. Required... [-]

Bachelor of Arts (Hons) in Public Relations and Advertising

United International College
Campus Full time 4 years August 2018 China Zhuhai

A degree in Advertising & Public Relations offers its graduates a set of skills and attributes. The programme will combine UIC's whole-person approach with the best practices in public relations and advertising education to provide a learning experience which is comprehensive, cosmopolitan and forward-looking. [+]

BAs in Marketing Studies. Bachelor of Arts (Hons) in Public Relations and Advertising In an era of increasing globalisation, marketing communication plays a crucial role in the exchange of ideas between marketers and consumers, and between corporations and their stakeholders. A degree in Advertising & Public Relations offers its graduates a set of skills and attributes. The demand for this programme in mainland China is evidenced by the enrollment number of students since the inception of Public Relations and Advertising was introduced at UIC. Students will learn the concepts, process management and skills of integrated marketing communications. The programme will combine UIC's whole-person approach with the best practices in public relations and advertising education to provide a learning experience which is comprehensive, cosmopolitan and forward-looking. China’s increasing emergence onto the world stage will increase the demand for advertising and public relations professionals. There will be a strong and growing employment market for graduates of the programme which will enable graduates to: communicate effectively in both written and oral English; work comfortably as individual as well as team members in intercultural and global settings; apply knowledge in public relations and advertising in both China and the western world; and utilise the skills they gained to achieve a successful career or pursue further studies. Many of the past graduates continued graduate studies overseas or in Hong Kong. Several of them gained employment in places where they did their internships. Others began careers in the following areas of work: Advertising Agencies Public Relations... [-]

Marketing Management In Dual Studies

IUBH Duales Studium
Campus Part time 7 semesters April 2018 Germany Bad Honnef Berlin Bremen Dortmund Düsseldorf Frankfurt am Main Hamburg Hannover Munich Nürnberg Erfurt + 10 more

Do you want to work creatively in the future, develop advertising campaigns or increase sales of products via online marketing? In the marketing management bachelor course, you will be concerned with the instruments, objectives and strategies of marketing. Practice is the main focus! [+]

Survey

Do you want to work creatively in the future, develop advertising campaigns or increase sales of products via online marketing? In the marketing management bachelor course, you will be concerned with the instruments, objectives and strategies of marketing. Practice is the main focus! Through the weekly change between practice in your company and theory at the campus, you can apply your knowledge directly.

Data and facts about the degree program Marketing Management Student : 7 semesters Degree : Bachelor of Arts Start of study : WS 01 October; SS 01 April only in Frankfurt, Munich Application period : WS 1 October to 31 August; SS 1 October to 1 April only in Frankfurt, Munich Study places : Bad Honnef, Berlin, Bremen, Dortmund, Düsseldorf, Erfurt, Frankfurt aM, Hamburg, Hanover, Munich, Nuremberg Focus on : online marketing, sales & distribution Content in Marketing Management ... [-]

Bachelor of Arts in Public Relations

Macao Polytechnic Institute
Campus Part time 4 years August 2018 Macau

This Degree program is designed to better prepare students for careers in public relations or related fields, and become effective public relations professionals in interdisciplinary and diverse professional contexts. [+]

BAs in Marketing Studies. Objectives Since the liberalization of the gaming industry in 2002, there has been a substantial growth in Macao’s economy, which attracts a number of local and foreign investors to establish their companies in Macao. In order to attain a competitive advantage over their rivals, many companies pursue various public relations strategies to differentiate their products and services. Thus the demand for public relations professionals is soaring year after year with higher educational institutes in Macao failing to meet the needs in the public relations industry due to insufficient academic programs that focus both on theory and practice. This Degree program is designed to better prepare students for careers in public relations or related fields, and become effective public relations professionals in interdisciplinary and diverse professional contexts. In addition, it helps students acquire basic skills specific to contemporary public relations professionals as well as practical knowledge in the public relations industry. Emphasis is placed on four major areas of the profession -- relationship building, creative thinking, strategic communications, and business management skills. Career Prospects Wide-ranging and numerous opportunities in public and private sectors, such as advertising, healthcare, banks, social assistance, educational services, government, media, communications firms, financial institutes, and government agencies. Graduates may choose to further their studies in the overseas universities that Macao Polytechnic Institute has articulation with or any other universities they would like to study in. Study Plan Year 1 Subjects Complete 1 subject from the Elective Subjects ACCT1100 Principles of Accounting I BUSS1100... [-]