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Compare 98 Bachelor of Arts Degrees in Marketing Studies

Earning a BA in the field of marketing studies can be a great choice for individuals interested in learning best practices for promoting and selling products and services, including advertising strategies and market research techniques. Having a degree in this field may open up additional career opportunities.

What is a BA in Marketing? A BA in Marketing involves studying factors that influence supply and demand. Students will also learn how to identify customer wants and needs and develop products that satisfy them. Other skills learned include how to best communicate product information to prospective customers.

This bachelor’s degree can be beneficial for a number of reasons. If nothing else, it equips students with the building blocks of marketing and can assist them in developing critical thinking capabilities and problem solving strategies. A degree in marketing also teaches leadership skills and the nuts and bolts of technical advertising and promotions.

The cost of obtaining this bachelor’s degree can differ by school. Prospective candidates should thoroughly research any program in which they are interested to be certain it meets their needs. Students should also speak with someone in the admissions office to confirm all program costs and fees.

There are a number of different types of job graduates with marketing studies degrees can pursue. These include positions as advertising or sales managers and market research analysts. Other options include sales jobs and positions in advertising, promotions and brand management. All types of organizations can benefit from marketing, so there are potential positions available with a wide variety of companies, including retailers, wholesalers, manufacturing, biotech, government, and media and communications.

There are many institutions that have programs for students who want to pursue a Bachelor of Arts. Our comprehensive database is a great place to begin researching all the different alternatives. Online classes can be a good option for those who require more flexibility. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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98 Results in Marketing Studies

The University of Law Business School

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business a ... [+]

BA (Hons) Business Management (Marketing)

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business and marketing. The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas. You’ll learn about the relational nature of marketing, and how strategic marketing planning and communications contribute to the success of organisations internationally. This course will develop your skills in planning, presenting, communication and teamwork.

This degree will prepare you for a wide range of positions, including roles in digital communications, customer behaviour and management. This degree is accredited by the Chartered Management Institute (CMI), which means that as a graduate you'll receive a degree as well as a Level 5 Diploma in Management and Leadership from the CMI. You can choose to study the course online or on campus at our London Bloomsbury, Birmingham, Leeds, or Manchester campuses.... [-]

United Kingdom London Manchester Leeds Birmingham  + 1 More
September 2019
Full-time
3 years
Campus
Arden courses at GISMA

The BA (Hons) in Business (Marketing) degree will help you develop your understanding of the business world while specializing in marketing. The course will equip student ... [+]

BA (Hons) Business (Marketing)

The BA (Hons) in Business (Marketing) degree will help you develop your understanding of the business world while specializing in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing while also gaining a strong foundation of knowledge within business.

You will acquire the necessary expertise to become a crucial part of your organization, feeding intelligence to your management team, supporting effective decision making, attracting customers and understanding the market in your industry of choice. The program will provide you with a practical understanding of key marketing concepts, and as a result, you will be able to respond to distinct business requirements in the marketing area in a variety of contexts.... [-]

Germany Berlin
September 2019
Full-time
3 years
Campus
IUBH Duales Studium

Do you want to work creatively in the future, develop advertising campaigns or increase sales of products via online marketing? In the marketing management bachelor cours ... [+]

Survey

Do you want to work creatively in the future, develop advertising campaigns or increase sales of products via online marketing? In the marketing management bachelor course, you will be concerned with the instruments, objectives and strategies of marketing. Practice is the main focus! Through the weekly change between practice in your company and theory at the campus, you can apply your knowledge directly.

Data and facts about the degree program Marketing Management Student : 7 semesters Degree : Bachelor of Arts Start of study : WS 01 October; SS 01 April only in Frankfurt, Munich Application period : WS 1 October to 31 August; SS 1 October to 1 April only in Frankfurt, Munich Study places : Bad Honnef, Berlin, Bremen, Dortmund, Düsseldorf, Erfurt, Frankfurt aM, Hamburg, Hanover, Munich, Nuremberg Focus on : online marketing, sales & distribution Content in Marketing Management ... [-]
Germany Bad Honnef Berlin Bremen Dortmund Düsseldorf Frankfurt Hamburg Hanover Nuremberg Erfurt  + 7 More
October 2019
Part-time
7 semesters
Campus
DEKRA Hochschule für Medien

The Journalism and PR program is aimed at practice-oriented applicants interested in working in a multi-media and creative field, especially in broadcasting, online publi ... [+]

The Journalism and PR program is aimed at practice-oriented applicants interested in working in a multi-media and creative field, especially in broadcasting, online publishing or in public relations.

The program offers a balanced mix of lectures, seminars, and practical editorial work. The compulsory modules of all the study areas teach basic competency in the media and political systems, statistics and media research, media ethics, media law, and basic design and production skills in the areas of writing and copywriting, photography, video technology, sound engineering, editing systems, management and format knowledge.

After completing the compulsory phase, you can choose between one of the following specialization areas: Presenting, Video Journalism, Online Journalism, and Public Relations. Your specialization is concluded with an extensive practical project, that is usually undertaken in collaboration with a renowned media partner.... [-]

Germany Berlin
October 2019
Full-time
6 semesters
Campus
Synergy University Dubai

This program will provide you with the unique practice-oriented knowledge and competences in the areas of management, sales, marketing, and finance. The exceptional locat ... [+]

This program will provide you with the unique practice-oriented knowledge and competencies in the areas of management, sales, marketing, and finance. The exceptional location of the University is the world's leading business hub DMCC, which will offer you boundless opportunities for networking, learning from world's experts and global growth.

PROGRAM DETAILS

Duration: 4 years (8 semesters)

Mode of delivery: Five times a week, weekdays (daytime)

Admission Criteria

The minimum academic entry requirements for admission at Synergy University Dubai Campus depend upon the type of high school curriculum you have followed. The minimum requirements based on the most common high school systems are outlined below:... [-]

United Arab Emirates Dubai
February 2020
Full-time
4 years
Campus
Technological and Higher Education Institute of Hong Kong

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, suppl ... [+]

Programme Aims

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry.

Career Prospects

Graduates can pursue their careers in public relations, corporate communications, mass media advertising and marketing for profit, and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, media planning and buying, media sales and marketing, investor relations, publicists, customer relations, community relations, copywriting, translators and corporate brand management.... [-]

Hong Kong
September 2019
Full-time
4 years
Campus
IUBH University of Applied Sciences

The International Marketing Management degree program has a business administration focus and is at the same time practice-oriented and of high topical importance: Case s ... [+]

Inspire the community with marketing!

Whether in an agency, a consulting firm, a marketing department within a company or directly with an internet service provider – creative marketing specialists are in high demand everywhere. This means that virtually every company – nationally and internationally – is a potential employer for you. This sector, particularly in the digital economy, is growing steadily and consequently offers great career prospects.

The International Marketing Management degree program has a business administration focus and is at the same time practice-oriented and of high topical importance: Case studies, group projects, field trips, and an integrated internship ensure direct practical relevance.... [-]

Germany Bad Honnef
October 2019
Full-time
6 semesters
Campus
Arden University

Marketing is an essential part of a business, not just in attracting customers, but in feeding intelligence to the management team to support effective decision making an ... [+]

Marketing is an essential part of a business, not just in attracting customers, but in feeding intelligence to the management team to support effective decision making and planning. Throughout this degree course, our modules will give you specialist knowledge alongside a range of practical skills that will enable you to become an effective practitioner in this field.

Course Requirements

A high school diploma or equivalent qualifications in two subjects at GCE A-level plus passes at grade C or above in three subjects at GCSE level. If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.0 or above.

[-]
United Kingdom Coventry
January 2020
Full-time
Part-time
3 - 6 years
Online
University of Derby

Combine in-depth knowledge of marketing with business management skills for a high-flying career anywhere in the world. ... [+]

BAs in Marketing Studies. Course description Business and Management has been ranked in the Top 10 in The Guardian University Guide 2019 Business Management ranked Top 10 for teaching on my course, learning opportunities, academic support and overall satisfaction in the National Student Survey 2018 Our teaching team have been nominated in the CMI Higher Education Awards 2018 for ‘Outstanding Innovation and Delivery’ and ‘International’ talent, dedication and innovation Achieve a respected Chartered Management Institute (CMI) qualification alongside your degree and set yourself apart in the graduate career market Benefit from professional mentoring on the first course in the country where every student has an external CMI mentor throughout This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway, meaning you’ll gain exemptions towards the CIM certificate in Professional Marketing, enhancing your CV Build practical marketing skills in everything from digital and social media to market sensing Enhance your employability through work-related learning, live projects, case studies, business simulations and an optional placement year The University of Derby won the Midlands University of the Year at the Midlands Business Awards 2018 ... [-]
United Kingdom Derby
September 2019
Full-time
3 years
Campus
British University Vietnam

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award, was created as a ... [+]

General Information

Degree: Bachelor of Art in Marketing Management (Awarded by Staffordshire University)

Duration: 3 years (full-time)

Key Features

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award, was created as a result of the demand from employers for graduates with practical marketing skills, underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or public sector organisations. The course is designed to equip you with the skills and knowledge to give you a head start in your career in marketing and is supported by a large group of specialist marketing and business tutors with strong links to The Chartered Institute of Marketing.... [-]

Vietnam Hanoi Ecopark Township
September 2019
Full-time
3 years
Campus
NBS Northern Business School

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security. ... [+]

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security.

The vocational options

Graduate economics and business courses have a comprehensive insight into the company and accompany planning, management and control, they lead employees and make decisions on personnel matters. Professional and social skills, organizational skills and an ability to work independently are essential. You must know the interdependencies between the various departments and be able, if applicable classify the resulting respective issues and preparing the necessary strategic decisions.

marketing is an integral part of business and constitutes an essential element of any business. Marketing includes today more a than traditional channels such as commercials or print campaigns. Digital media and social networks have become indispensable in the creation of marketing concepts. You learn to use marketing as an instrument of strategic management to derive operational concepts and translate them into concrete individual measures. This extensive study recess allows business managers a well-prepared and industry-independent entry into the field of marketing.... [-]

Germany Hamburg
September 2019
Full-time
7 semesters
Campus
Ducere Business School

The online BA (Hons) Applied Business (Marketing) provides students with a broad foundation of the skills required to thrive as a marketing executive in the modern busine ... [+]

About The online BA (Hons) Applied Business (Marketing) provides students with a broad foundation of the skills required to thrive as a marketing executive in the modern business world.

In addition to the key concepts of marketing, students will be introduced to the changes that have taken place in recent years and will develop the skills and knowledge required to generate and deliver exceptional modern marketing campaigns.

Students will be given the opportunity to develop and implement marketing strategies into existing real organisations, providing them with unique graduate experience to leapfrog their careers.

As students work their way through a unique learning experience that includes tailored learning activities and exclusive video content standing on the shoulders of hundreds of the world’s most successful and inspiring leaders, from Presidents and Prime Ministers to Nobel Prize winners and leading academics, students will be supported in the development of their business acumen.... [-]

United Kingdom Swansea
September 2019
Full-time
2 - 3 years
Online
Berlin International - University of Applied Sciences

With digitalization being a major trend in the modern, global economy, studying Digital Business is worthwhile. Therefore, more and more Digital Management programs focus ... [+]

With digitalization being a major trend in the modern, global economy, studying Digital Business is worthwhile. Therefore, more and more Digital Management programs focus on this topic. Start a career in a promising occupational field with the Business & Management BA program at Berlin International.

Program facts Duration: 3 years / 6 semesters Points: 180 ECTS Language: English Degree: Bachelor of Arts (B.A.) Location: Berlin-Mitte Start: October Fee: 600€ monthly

What career opportunities does the Bachelor degree in Digital Business offer?

Much change is necessary for companies with existing business models, new career opportunities are currently generated in start-ups, small to medium-sized marketing agencies as well as multinational corporations. As a Business Specialist in the digital field, you will work on changing strategies, marketing, customer relationships, and you will assist in the development of new business models. It will be your responsibility in the future to align old models to the new digital realities.... [-]

Germany Berlin
October 2019
Full-time
3 years
Campus
Richmond The American International University in London

The Marketing programme provides a comprehensive knowledge of issues, theories and working practices connected with the dynamic and fast-evolving field of marketing in gl ... [+]

The Marketing programme provides a comprehensive knowledge of issues, theories and working practices connected with the dynamic and fast-evolving field of marketing in global businesses.

This programme is ideal for students that wish to acquire in-depth knowledge and key competencies to identify key value propositions within businesses and organisations, drivers for company’s growth, longevity and profitability within the marketplace from a marketing perspective and the key elements influencing customers’ demand and loyalty over time. The long-term influencers are then also studied and interpreted so that the best use of the companies offering (its products and services) can be best utilised for maximum profit. Required elements of the marketing major are courses in Advertising, Management, Branding, E-commerce, Consumer Behaviour, Market Research, and Marketing Strategy and social media management that cover an extensive knowledge and specialist marketing expertise.... [-]

United Kingdom Richmond
August 2019
Full-time
3 - 4 years
Campus
John Cabot University

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing. ... [+]

Quote Bachelorstudies.com and we will waive your application fee!

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition. The curriculum of the major provides students with a firm basis in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management. Studying marketing at J.C.U. will develop and amplify students’ teamwork, leadership, decision-making, creativity, and communication skills in the context of an international environment. This exposure to diversity provides an ideal training ground for preparation to work in our global world.... [-]

Italy Rome
October 2019
Full-time
4 years
Campus