BA Degrees in Marketing Studies

Compare 99 Bachelor of Arts Degrees in Marketing Studies

Marketing Studies

Earning a BA in the field of marketing studies can be a great choice for individuals interested in learning best practices for promoting and selling products and services, including advertising strategies and market research techniques. Having a degree in this field may open up additional career opportunities.

What is a BA in Marketing? A BA in Marketing involves studying factors that influence supply and demand. Students will also learn how to identify customer wants and needs and develop products that satisfy them. Other skills learned include how to best communicate product information to prospective customers.

This bachelor’s degree can be beneficial for a number of reasons. If nothing else, it equips students with the building blocks of marketing and can assist them in developing critical thinking capabilities and problem solving strategies. A degree in marketing also teaches leadership skills and the nuts and bolts of technical advertising and promotions.

The cost of obtaining this bachelor’s degree can differ by school. Prospective candidates should thoroughly research any program in which they are interested to be certain it meets their needs. Students should also speak with someone in the admissions office to confirm all program costs and fees.

There are a number of different types of job graduates with marketing studies degrees can pursue. These include positions as advertising or sales managers and market research analysts. Other options include sales jobs and positions in advertising, promotions and brand management. All types of organizations can benefit from marketing, so there are potential positions available with a wide variety of companies, including retailers, wholesalers, manufacturing, biotech, government, and media and communications.

There are many institutions that have programs for students who want to pursue a Bachelor of Arts. Our comprehensive database is a great place to begin researching all the different alternatives. Online classes can be a good option for those who require more flexibility. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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BA (Hons) Business Administration and additional specialization pathway in Marketing Management

ESEI International Business School Barcelona
Campus Full time 3 years January 2019 Spain Barcelona

ESEI’s three-year Business Administration Degree and additional specialization pathway in Marketing Management puts you on the fast track to success in the corporate and startup world, earmarking you as management material from the get-go. [+]

BA (Hons) Business Administration and additional specialization pathway in Marketing Management

ESEI’s three-year Business Administration Degree and additional specialization pathway in Marketing Management puts you on the fast track to success in the corporate and startup world, earmarking you as management material from the get-go. This course of studies consists of three separate qualifications, which together give you the best of each world.

Program Objectives and Structure

You will take the course over three years: Your lectures are scheduled in the afternoon, allowing you to work part-time or to participate in ESEI’s internship program.

The fall semester begins in September and ends in December. The spring semester begins in January and ends in June when final assessments are due and exams are held.... [-]


BA (Hons) Business Management (Marketing)

The University of Law Business School
Online Campus Full time 3 years September 2018 United Kingdom London + 1 more

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business and marketing. [+]

BA (Hons) Business Management (Marketing)

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business and marketing. This degree is accredited by the Chartered Management Institute (CMI), which means that as a graduate you'll receive a degree as well as a Level 5 Diploma in Management and Leadership from the CMI. You can choose to study the course online or at our London Bloomsbury campus.The University of Law Business School is a faculty of The University of Law, the longest established specialist provider of legal education with roots dating back to 1876. The University of Law Business School builds on the University ’s reputation for employability, innovative teaching methods, and a global alumni network of over 64,000 graduates.... [-]


Bachelor of Arts (Honours) in Public Relations and Management

Technological and Higher Education Institute of Hong Kong THEi
Campus Full time 4 years September 2018 Hong Kong

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry. [+]

Programme Aims

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry.

Career Prospects

Graduates can pursue their careers in public relations, corporate communications, mass media advertising and marketing for profit and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, media planning and buying, media sales and marketing, investor relations, publicists, customer relations, community relations, copywriting, translators and corporate brand management.... [-]


Bachelor Degree In Digital Marketing Management

EMBA Europäische Medien- und Business-Akademie
Campus Full time 6 semesters October 2018 Germany Hamburg Berlin Düsseldorf + 2 more

The Bachelor Degree Course Digital Marketing Management offers insights into all industry-relevant areas: What are the basics for digital marketing? How can marketing processes be optimized? What advantages does mobile marketing bring? How can success be measured and analyzed? How are data-based information professionally processed? [+]

Online Marketing Studies: Study Digital Marketing Management

The future of marketing is digital. Google, Facebook and YouTube are extremely important in the marketing of products, services or companies. Amazon, Zalando and ten thousand other online platforms worldwide rely exclusively on Internet and digital marketing. The "old economy" has also been around for a long time: whether Otto, Mercedes, Lufthansa, Tui or the supermarket next door: they all use the digital marketing channels to reach their customers. Processes are accelerated, campaigns are increasingly networked and mobile marketing sets completely new standards. Studying as Digital Marketing Manager at EMBA prepares the graduates ideally for a successful career in this booming and promising discipline.... [-]


BA in Journalismus and PR

DEKRA Hochschule für Medien
Campus Full time 6 semesters October 2018 Germany Berlin

The Journalism and PR programme is aimed at practice-oriented applicants interested in working in a multi-media and creative field, especially in broadcasting, online publishing or in public relations. [+]

The Journalism and PR programme is aimed at practice-oriented applicants interested in working in a multi-media and creative field, especially in broadcasting, online publishing or in public relations.

The programme offers a balanced mix of lectures, seminars, and practical editorial work. The compulsory modules of all the study areas teach basic competency in the media and political systems, statistics and media research, media ethics, media law and basic design and production skills in the areas of writing and copywriting, photography, video technology, sound engineering, editing systems, management and format knowledge.

After completing the compulsory phase, you can choose between one of the following specialization areas: Presenting, Video Journalism, Online Journalism and Public Relations. Your specialization is concluded with an extensive practical project, that is usually undertaken in collaboration with a renowned media partner.... [-]


Bachelor Of Business Administration With Marketing Management Specialization

NBS Northern Business School
Campus Full time 7 semesters September 2018 Germany Hamburg

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security. [+]

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security.

The vocational options

Graduate economics and business courses have a comprehensive insight into the company and accompany planning, management and control, they lead employees and make decisions on personnel matters. Professional and social skills, organizational skills and an ability to work independently are essential. You must know the interdependencies between the various departments and be able, if applicable classify the resulting respective issues and preparing the necessary strategic decisions.

marketing is an integral part of business and constitutes an essential element of any business. Marketing includes today more a than traditional channels such as commercials or print campaigns. Digital media and social networks have become indispensable in the creation of marketing concepts. You learn to use marketing as an instrument of strategic management to derive operational concepts and translate them into concrete individual measures. This extensive study recess allows business managers a well-prepared and industry-independent entry into the field of marketing.... [-]


B.A. Digital Business and Management

BAU International Berlin
Campus 3 years October 2018 Germany Berlin

Based on the demands of the real world, we prepare you to join the increasingly challenging global job markets and our progressive teaching concepts combine individual and group projects on a theoretical as well as empirical level so that as graduates, you are ready to directly enter the practical world. [+]

About

Digitalisation is a major trend in the modern, global economy. Much change is necessary for companies with existing business models, new career opportunities are currently generated in start-ups, small to medium-sized marketing agencies as well as in multinational corporations. As a Business Specialist in the digital field, you will work on changing strategies, marketing, customer relationships, and you will assist in the development of new business models. It will be your responsibility in the future to align old models to the new digital realities. Based on the demands of the real world, we prepare you to join the increasingly challenging global job markets and our progressive teaching concepts combine individual and group projects on a theoretical as well as empirical level so that as graduates, you are ready to directly enter the practical world. With a strong focus on professional needs, each course offers you skills and knowledge linked to your desired field of expertise and with a friendly, inclusive, and personal environment, you benefit from our direct responses to your individual necessities. The Bachelor program in Business Administration is taught fully in English.... [-]


BA Design, Fashion Communications & Brand Design, 7 semesters

VIAMODA
Campus Full time Part time 7 semesters October 2018 Poland Warsaw + 1 more

During Fashion Communications & Brand Design programme, students develop and achieve skills of creating and managing a fashion brand, building it’s identity and recognition by potential customers on the market. [+]

During Fashion Communications & Brand Design, 7 semesters programme, students develop and achieve skills of creating and managing a fashion brand, building it’s identity and recognition by potential customers on the market.

During the studies, VIAMODA teaches how to use communication tools and systems to promote companies and fashion brands, create advertising campaigns, graphics and photographic works, and activities in the Internet space (e-commerce, e-marketing).

The studies are taught in Polish on a full-time and part-time basis.

Our students receive knowledge on how to organize fashion events, appropriate for the intended promotional purpose, the specificity of the brand, budget, and expectations of the target group.... [-]


BA Entrepreneurship

Synergy University Dubai
Campus Full time 4 years September 2018 United Arab Emirates Dubai

This program will provide you with the unique practice-oriented knowledge and competences in the areas of management, sales, marketing, and finance. The exceptional location of the University is the world's leading business hub D.M.C.C., which will offer you boundless opportunities for networking, learning from world's experts and global growth. [+]

This program will provide you with the unique practice-oriented knowledge and competencies in the areas of management, sales, marketing, and finance. The exceptional location of the University is the world's leading business hub DMCC, which will offer you boundless opportunities for networking, learning from world's experts and global growth.

PROGRAM DETAILS

Duration: 4 years (8 semesters)

Mode of delivery: Five times a week, weekdays (daytime)

Admission Criteria

The minimum academic entry requirements for admission at Synergy University Dubai Campus depend upon the type of high school curriculum you have followed. The minimum requirements based on the most common high school systems are outlined below:... [-]


Bachelor in International Marketing Management

IUBH University of Applied Sciences
Campus Full time 6 semesters October 2018 Germany Bad Honnef

The International Marketing Management degree programme has a business administration focus, and is at the same time practice-oriented and of high topical importance: Case studies, group projects, field trips and an integrated internship ensure direct practical relevance. [+]

Inspire the community with marketing!

Whether in an agency, a consulting firm, a marketing department within a company or directly with an internet service provider – creative marketing specialists are in high demand everywhere. This means that virtually every company – nationally and internationally – is a potential employer for you. This sector, particularly in the digital economy, is growing steadily and consequently offers great career prospects.

The International Marketing Management degree programme has a business administration focus, and is at the same time practice-oriented and of high topical importance: Case studies, group projects, field trips and an integrated internship ensure direct practical relevance.... [-]


BA in Management with an Emphasis in Marketing

Webster University Thailand Campus
Campus Full time

Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management. [+]

This program is offered by the Walker School of Business & Technology/Management Department.

The Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for BS, BA, MBA, MA, MS, and doctoral programs in the Business and Management departments.

Learning Outcomes Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management. Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations. Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems. Degree Requirements ... [-]

Bachelor of Communication Arts in Advertising and Public Relations

Stamford International University
Campus Full time 3 - 4  July 2019 Thailand Bangkok

The curriculum is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. [+]

The curriculum is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. You will learn the principles and creative strategies behind developing effective campaigns, whether it may be for a new product or a corporation. After completing the program, you will graduate with a portfolio showcasing your professional skills, experience, and confidence.

At Stamford, you will learn, work and collaborate with leading professionals in the field of advertising and public relations, providing you with the resources to stay ahead in your future career.

You will learn and develop an expertise in: Public Speaking Writing Planning events Creating Managing Editing Producing Promoting Persuading Developing campaigns You can master creating: Advertising Campaigns Press Releases TV and Print Commercials Speeches Social Media Media Plans Publicity Campaigns Product Packaging Special Events ... [-]

BA in Marketing

John Cabot University
Campus Full time 4 years October 2018 Italy Rome

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing. [+]

Quote Bachelorstudies.com and we will waive your application fee!

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition. The curriculum of the major provides students with a firm basis in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management. Studying marketing at J.C.U. will develop and amplify students’ teamwork, leadership, decision-making, creativity, and communication skills in the context of an international environment. This exposure to diversity provides an ideal training ground for preparation to work in our global world.... [-]


BA (Hons) Fashion Branding & Creative Communication

Cambridge School of Visual & Performing Arts
Campus 3 years September 2018 United Kingdom Cambridge

This course is designed to equip you with the skill set to work in industry by instilling and evolving a broad range of technical and creative transferable skills that enable you to undertake a wide range of roles from design to 'atelier' and production. [+]

Overview

This course is designed to equip you with the skill set to work in industry by instilling and evolving a broad range of technical and creative transferable skills that enable you to undertake a wide range of roles from design to 'atelier' and production.

This contemporary, flexible and student-centered programme designed to develop the skills, innovation and creative vision necessary for the fast-moving world of fashion branding and communications. Over the three years, you will develop into a versatile, creative individual, with a strong sense of personal design direction and signature, ready to operate within both the commercial and conceptual realms of fashion. You will emerge with a clear, concise portfolio and a dynamic body of work which demonstrates your awareness of fashion and the socio-cultural environment you will be entering.... [-]


Marketing Management In Dual Studies

IUBH Duales Studium
Campus Part time 7 semesters October 2018 Germany Bad Honnef Berlin Bremen Dortmund Düsseldorf Frankfurt Hamburg Hanover Nuremberg Erfurt + 9 more

Do you want to work creatively in the future, develop advertising campaigns or increase sales of products via online marketing? In the marketing management bachelor course, you will be concerned with the instruments, objectives and strategies of marketing. Practice is the main focus! [+]

Survey

Do you want to work creatively in the future, develop advertising campaigns or increase sales of products via online marketing? In the marketing management bachelor course, you will be concerned with the instruments, objectives and strategies of marketing. Practice is the main focus! Through the weekly change between practice in your company and theory at the campus, you can apply your knowledge directly.

Data and facts about the degree program Marketing Management Student : 7 semesters Degree : Bachelor of Arts Start of study : WS 01 October; SS 01 April only in Frankfurt, Munich Application period : WS 1 October to 31 August; SS 1 October to 1 April only in Frankfurt, Munich Study places : Bad Honnef, Berlin, Bremen, Dortmund, Düsseldorf, Erfurt, Frankfurt aM, Hamburg, Hanover, Munich, Nuremberg Focus on : online marketing, sales & distribution Content in Marketing Management ... [-]