BA Degrees in Marketing Studies

Compare 108 Bachelor of Arts Degrees in Marketing Studies

Marketing Studies

Earning a BA in the field of marketing studies can be a great choice for individuals interested in learning best practices for promoting and selling products and services, including advertising strategies and market research techniques. Having a degree in this field may open up additional career opportunities.

What is a BA in Marketing? A BA in Marketing involves studying factors that influence supply and demand. Students will also learn how to identify customer wants and needs and develop products that satisfy them. Other skills learned include how to best communicate product information to prospective customers.

This bachelor’s degree can be beneficial for a number of reasons. If nothing else, it equips students with the building blocks of marketing and can assist them in developing critical thinking capabilities and problem solving strategies. A degree in marketing also teaches leadership skills and the nuts and bolts of technical advertising and promotions.

The cost of obtaining this bachelor’s degree can differ by school. Prospective candidates should thoroughly research any program in which they are interested to be certain it meets their needs. Students should also speak with someone in the admissions office to confirm all program costs and fees.

There are a number of different types of job graduates with marketing studies degrees can pursue. These include positions as advertising or sales managers and market research analysts. Other options include sales jobs and positions in advertising, promotions and brand management. All types of organizations can benefit from marketing, so there are potential positions available with a wide variety of companies, including retailers, wholesalers, manufacturing, biotech, government, and media and communications.

There are many institutions that have programs for students who want to pursue a Bachelor of Arts. Our comprehensive database is a great place to begin researching all the different alternatives. Online classes can be a good option for those who require more flexibility. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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BA (Hons) Business (Marketing)

Arden courses at GISMA
Campus Full time 3 years

The BA (Hons) in Business (Marketing) degree will help you develop your understanding of the business world while specializing in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business. [+]

BA (Hons) Business (Marketing)

The BA (Hons) in Business (Marketing) degree will help you develop your understanding of the business world while specializing in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business. You will acquire the necessary expertise to become a crucial part of your organization, feeding intelligence to your management team, supporting effective decision making, attracting customers and understanding the market in your industry of choice. The program will provide you with a practical understanding of key marketing concepts, and as a result, you will be able to respond to distinct business requirements in the marketing area in a variety of contexts. ... [-]


BA (Hons) Business Management (Marketing) with Foundation Year

The University of Law Business School
Campus Full time 4 years September 2019 United Kingdom London Manchester Leeds Birmingham + 3 more

The BA (Hons) Business Management (Marketing) with Foundation Year is aimed at students who have an interest in developing a knowledge and understanding of the key aspects of business and marketing management, and in particular, who are looking to pursue a career in this field. [+]

BA (Hons) Business Management (Marketing) with Foundation Year

The BA (Hons) Business Management (Marketing) with Foundation Year is aimed at students who have an interest in developing a knowledge and understanding of the key aspects of business and marketing management, and in particular, who are looking to pursue a career in this field.

The foundation year is an integral part of the undergraduate business programme. It will provide you with the necessary study skills and knowledge to prepare you for undergraduate study and help you gain a better understanding of the key aspects of business and marketing management. After the successful completion of the foundation year, year 1 will cover the main areas of business management. Years 2 and 3 will explore these themes in more detail along with elective options in marketing. ... [-]


Bachelor of Arts (Honours) in Public Relations and Management

Technological and Higher Education Institute of Hong Kong THEi
Campus Full time 4 years September 2019 Hong Kong

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry. [+]

Programme Aims

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry.

Career Prospects

Graduates can pursue their careers in public relations, corporate communications, mass media advertising and marketing for profit and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, media planning and buying, media sales and marketing, investor relations, publicists, customer relations, community relations, copywriting, translators and corporate brand management.... [-]


Marketing management in dual studies

IUBH Duales Studium
Campus Part time 7 semesters October 2019 Germany Bad Honnef Berlin Bremen Dortmund Düsseldorf Frankfurt Hamburg Hanover Nuremberg Erfurt + 9 more

Do you want to work creatively in the future, develop advertising campaigns or increase sales of products via online marketing? In the marketing management bachelor course, you will be concerned with the instruments, objectives and strategies of marketing. Practice is the main focus! [+]

Survey

Do you want to work creatively in the future, develop advertising campaigns or increase sales of products via online marketing? In the marketing management bachelor course, you will be concerned with the instruments, objectives and strategies of marketing. Practice is the main focus! Through the weekly change between practice in your company and theory at the campus, you can apply your knowledge directly.

Data and facts about the degree program Marketing Management Student : 7 semesters Degree : Bachelor of Arts Start of study : WS 01 October; SS 01 April only in Frankfurt, Munich Application period : WS 1 October to 31 August; SS 1 October to 1 April only in Frankfurt, Munich Study places : Bad Honnef, Berlin, Bremen, Dortmund, Düsseldorf, Erfurt, Frankfurt aM, Hamburg, Hanover, Munich, Nuremberg Focus on : online marketing, sales & distribution Content in Marketing Management ... [-]

BA in Journalismus and PR

DEKRA Hochschule für Medien
Campus Full time 6 semesters October 2019 Germany Berlin

The Journalism and PR programme is aimed at practice-oriented applicants interested in working in a multi-media and creative field, especially in broadcasting, online publishing or in public relations. [+]

The Journalism and PR programme is aimed at practice-oriented applicants interested in working in a multi-media and creative field, especially in broadcasting, online publishing or in public relations.

The programme offers a balanced mix of lectures, seminars, and practical editorial work. The compulsory modules of all the study areas teach basic competency in the media and political systems, statistics and media research, media ethics, media law and basic design and production skills in the areas of writing and copywriting, photography, video technology, sound engineering, editing systems, management and format knowledge.

After completing the compulsory phase, you can choose between one of the following specialization areas: Presenting, Video Journalism, Online Journalism and Public Relations. Your specialization is concluded with an extensive practical project, that is usually undertaken in collaboration with a renowned media partner.... [-]


BA(Hons) Marketing Pathway

Superior Institutions of Science & Technology (SIST)
Campus Full time 3 years February 2019 Morocco Casablanca Rabat Tangier + 2 more

Marketing is an essential integrated business technique that allows you to organize and plan a variety of tasks focusing on the final outcome of business with the customer. The purpose of this degree is to provide an integrated concept of marketing and communication. [+]

Overview

Marketing is an essential integrated business technique that allows you to organize and plan a variety of tasks focusing on the final outcome of business with the customer. The purpose of this degree is to provide an integrated concept of marketing and communication.

Students master all aspects of implementing a strategic marketing communication plan. Our teaching develops our students’ skills in communication and public relations and encourages their capacity for analysis. Students will develop their ability to define a new strategic vision and be able to cope with a multitude of situations.

This course provides students with an excellent balance between theory and practice in a world of ever-changing communication. This program opens the door to exciting careers in the field of communication, marketing, media, and advertising with local and international companies.... [-]


BA Entrepreneurship

Synergy University Dubai
Campus Full time 4 years February 2019 United Arab Emirates Dubai

This program will provide you with the unique practice-oriented knowledge and competences in the areas of management, sales, marketing, and finance. The exceptional location of the University is the world's leading business hub D.M.C.C., which will offer you boundless opportunities for networking, learning from world's experts and global growth. [+]

This program will provide you with the unique practice-oriented knowledge and competencies in the areas of management, sales, marketing, and finance. The exceptional location of the University is the world's leading business hub DMCC, which will offer you boundless opportunities for networking, learning from world's experts and global growth.

PROGRAM DETAILS

Duration: 4 years (8 semesters)

Mode of delivery: Five times a week, weekdays (daytime)

Admission Criteria

The minimum academic entry requirements for admission at Synergy University Dubai Campus depend upon the type of high school curriculum you have followed. The minimum requirements based on the most common high school systems are outlined below:... [-]


BA Design, Fashion Communications & Brand Design, 7 semesters

VIAMODA
Campus Full time Part time 7 semesters October 2019 Poland Warsaw + 1 more

During Fashion Communications & Brand Design programme, students develop and achieve skills of creating and managing a fashion brand, building it’s identity and recognition by potential customers on the market. [+]

During Fashion Communications & Brand Design, 7 semesters programme, students develop and achieve skills of creating and managing a fashion brand, building it’s identity and recognition by potential customers on the market.

During the studies, VIAMODA teaches how to use communication tools and systems to promote companies and fashion brands, create advertising campaigns, graphics and photographic works, and activities in the Internet space (e-commerce, e-marketing).

The studies are taught in Polish on a full-time and part-time basis.

Our students receive knowledge on how to organize fashion events, appropriate for the intended promotional purpose, the specificity of the brand, budget, and expectations of the target group.... [-]


BA Digital Business & Management

Berlin International - University of Applied Sciences
Campus Full time 3 years October 2019 Germany Berlin

With digitalization being a major trend in the modern, global economy, studying Digital Business is worthwhile. Therefore, more and more Digital Management programs focus on this topic. Start a career in a promising occupational field with the Business & Management BA program at Berlin International. [+]

With digitalization being a major trend in the modern, global economy, studying Digital Business is worthwhile. Therefore, more and more Digital Management programs focus on this topic. Start a career in a promising occupational field with the Business & Management BA program at Berlin International.

Program facts Duration: 3 years / 6 semesters Points: 180 ECTS Language: English Degree: Bachelor of Arts (B.A.) Location: Berlin-Mitte Start: October Fee: 600€ monthly

What career opportunities does the Bachelor degree in Digital Business offer?

Much change is necessary for companies with existing business models, new career opportunities are currently generated in start-ups, small to medium-sized marketing agencies as well as multinational corporations. As a Business Specialist in the digital field, you will work on changing strategies, marketing, customer relationships, and you will assist in the development of new business models. It will be your responsibility in the future to align old models to the new digital realities.... [-]


BA (Hons) Marketing Management

British University Vietnam
Campus Full time 3 years September 2019 Vietnam Hanoi Ecopark Township + 1 more

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award, was created as a result of the demand from employers for graduates with practical marketing skills, underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or public sector organisations. [+]

General Information

Degree: Bachelor of Art in Marketing Management (Awarded by Staffordshire University)

Duration: 3 years (full-time)

Key Features

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award, was created as a result of the demand from employers for graduates with practical marketing skills, underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or public sector organisations. The course is designed to equip you with the skills and knowledge to give you a head start in your career in marketing and is supported by a large group of specialist marketing and business tutors with strong links to The Chartered Institute of Marketing.... [-]


Bachelor of Business Administration with Marketing Management Specialization

NBS Northern Business School
Campus Full time 7 semesters March 2019 Germany Hamburg

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security. [+]

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security.

The vocational options

Graduate economics and business courses have a comprehensive insight into the company and accompany planning, management and control, they lead employees and make decisions on personnel matters. Professional and social skills, organizational skills and an ability to work independently are essential. You must know the interdependencies between the various departments and be able, if applicable classify the resulting respective issues and preparing the necessary strategic decisions.

marketing is an integral part of business and constitutes an essential element of any business. Marketing includes today more a than traditional channels such as commercials or print campaigns. Digital media and social networks have become indispensable in the creation of marketing concepts. You learn to use marketing as an instrument of strategic management to derive operational concepts and translate them into concrete individual measures. This extensive study recess allows business managers a well-prepared and industry-independent entry into the field of marketing.... [-]


BA Business and Management

University of Exeter Business School
Campus Full time 3 years September 2019 United Kingdom Exeter

The Business and Management degree is an inspiring programme focusing on the purpose and functioning of organisations, as well as the international business environment. There are also significant practical elements designed to enhance your understanding of the roles, expectations and skills required to excel in your chosen fields of work. [+]

The Business and Management degree is an inspiring programme focusing on the purpose and functioning of organisations, as well as the international business environment. There are also significant practical elements designed to enhance your understanding of the roles, expectations and skills required to excel in your chosen fields of work.

The degree beings with an introduction to management and the interrelationships between organisations and society. Technology, ethics, and the environment are all considered, and we also cover a grounding in economics, statistics and accounting. In the second year, the functional operations of organisations are the focus, and the final year integrates this study in the capstone strategic management module. Along with ample opportunity to select electives at all stages, you’re also able to complete a dissertation or practical business project in the final year.... [-]


BA in Management with an Emphasis in Marketing

Webster University Thailand Campus
Campus Full time

Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management. [+]

This program is offered by the Walker School of Business & Technology/Management Department.

The Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for BS, BA, MBA, MA, MS, and doctoral programs in the Business and Management departments.

Learning Outcomes Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management. Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations. Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems. Degree Requirements ... [-]

BA in Marketing

John Cabot University
Campus Full time 4 years October 2019 Italy Rome

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing. [+]

Quote Bachelorstudies.com and we will waive your application fee!

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition. The curriculum of the major provides students with a firm basis in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management. Studying marketing at J.C.U. will develop and amplify students’ teamwork, leadership, decision-making, creativity, and communication skills in the context of an international environment. This exposure to diversity provides an ideal training ground for preparation to work in our global world.... [-]


Bachelor in International Marketing Management

IUBH University of Applied Sciences
Campus Full time 6 semesters October 2019 Germany Bad Honnef

The International Marketing Management degree programme has a business administration focus, and is at the same time practice-oriented and of high topical importance: Case studies, group projects, field trips and an integrated internship ensure direct practical relevance. [+]

Inspire the community with marketing!

Whether in an agency, a consulting firm, a marketing department within a company or directly with an internet service provider – creative marketing specialists are in high demand everywhere. This means that virtually every company – nationally and internationally – is a potential employer for you. This sector, particularly in the digital economy, is growing steadily and consequently offers great career prospects.

The International Marketing Management degree programme has a business administration focus, and is at the same time practice-oriented and of high topical importance: Case studies, group projects, field trips and an integrated internship ensure direct practical relevance.... [-]