102 Bachelor of Arts Degrees in Marketing Studies

Earning a BA in the field of marketing studies can be a great choice for individuals interested in learning best practices for promoting and selling products and services, including advertising strategies and market research techniques. Having a degree in this field may open up additional career opportunities. What is a BA in Marketing? A BA in Marketing involves studying factors that influence su… Read more

Earning a BA in the field of marketing studies can be a great choice for individuals interested in learning best practices for promoting and selling products and services, including advertising strategies and market research techniques. Having a degree in this field may open up additional career opportunities.

What is a BA in Marketing? A BA in Marketing involves studying factors that influence supply and demand. Students will also learn how to identify customer wants and needs and develop products that satisfy them. Other skills learned include how to best communicate product information to prospective customers.

This bachelor’s degree can be beneficial for a number of reasons. If nothing else, it equips students with the building blocks of marketing and can assist them in developing critical thinking capabilities and problem solving strategies. A degree in marketing also teaches leadership skills and the nuts and bolts of technical advertising and promotions.

The cost of obtaining this bachelor’s degree can differ by school. Prospective candidates should thoroughly research any program in which they are interested to be certain it meets their needs. Students should also speak with someone in the admissions office to confirm all program costs and fees.

There are a number of different types of job graduates with marketing studies degrees can pursue. These include positions as advertising or sales managers and market research analysts. Other options include sales jobs and positions in advertising, promotions and brand management. All types of organizations can benefit from marketing, so there are potential positions available with a wide variety of companies, including retailers, wholesalers, manufacturing, biotech, government, and media and communications.

There are many institutions that have programs for students who want to pursue a Bachelor of Arts. Our comprehensive database is a great place to begin researching all the different alternatives. Online classes can be a good option for those who require more flexibility. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Other options within this field of study: 
The University of Law Business School Undergraduate
London, United Kingdom +4 More

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business and ma ... +

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business and marketing. The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management and offers a grounding in both areas. -
BA
Full-time
3 years
English
Sep 2020
Campus
 
Arden Study Centre, Berlin
Berlin, Germany

The BA (Hons) in Business (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students wit ... +

The BA (Hons) in Business (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within the business. -
BA
Full-time
3 years
English
Feb 2020
Campus
 
IUBH University of Applied Sciences
Bad Honnef, Germany +1 More

Whether in an agency, in a consulting company, in the marketing department of a corporation or directly at an internet service provider – creative and strategic specialists in ... +

Whether in an agency, in a consulting company, in the marketing department of a corporation or directly at an internet service provider – creative and strategic specialists in marketing are in demand everywhere. So you can potentially be employed at almost any company, both national and international. And the industry, especially in the digital sector, is growing steadily, offering great career prospects. -
BA
Full-time
6 semesters
English
Mar 2020
Campus
 
GISMA ULaw
Berlin, Germany

This undergraduate programme will prepare you for the evolving world of business and marketing through a range of modules, all focusing on the fundamental aspects of managing ... +

This undergraduate programme will prepare you for the evolving world of business and marketing through a range of modules, all focusing on the fundamental aspects of managing an organisation and marketing it successfully. Learn through a range of seminars, lectures and workshops to build your knowledge and enhance your skills. -
BA
Full-time
3 - 4 years
English
Sep 2020
Campus
 
Gulf College Oman
Seeb, Oman

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award arose as a result of t ... +

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award arose as a result of the demand from employers for graduates with practical marketing skills underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or sector organizations. The course is designed to equip the graduates with the skills and knowledge to give them a head start in their career in marketing. -
BA
Full-time
4 years
English
01 Mar 2020
15 Feb 2020
Campus
 
Carthage College
Kenosha, USA

In the Management and Marketing Department, you won’t just master essential concepts. You will receive a solid foundation in business theories to better prepare for your profe ... +

In the Management and Marketing Department, you won’t just master essential concepts. You will receive a solid foundation in business theories to better prepare for your professional career. -
BA
Full-time
English
Sep 2020
Campus
 
Arden University
Coventry, United Kingdom

Arden University’s online BA (Hons) Business (Marketing) (Top-Up) will develop a broad understanding of the strategic marketing tools and theories essential to business succes ... +

Arden University’s online BA (Hons) Business (Marketing) (Top-Up) will develop a broad understanding of the strategic marketing tools and theories essential to business success. -
BA
Full-time
Part-time
English
Apr 2020
Online
 
Ducere Business School
Swansea, United Kingdom

The online BA (Hons) Applied Business (Marketing) provides students with a broad foundation of the skills required to thrive as a marketing executive in the modern business wo ... +

The online BA (Hons) Applied Business (Marketing) provides students with a broad foundation of the skills required to thrive as a marketing executive in the modern business world. -
BA
Full-time
2 years
English
Jan 2020
Online
 
Technological and Higher Education Institute of Hong Kong
Hong Kong

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplement ... +

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry. -
BA
Full-time
4 years
English
Campus
 
Middlesex University Dubai
Dubai, United Arab Emirates

Our award-winning marketing courses have a reputation for teaching excellence. Based on our flourishing Business School you will benefit from the support of leading academics ... +

Our award-winning marketing courses have a reputation for teaching excellence. Based on our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st-century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish. -
BA
Full-time
3 years
English
Sep 2020
Campus
 
EU Business School
Barcelona, Spain +2 More

Communication and public relations professionals are vital to both organizations and society as a whole. The digital world – where consumers are no longer passive audiences, b ... +

Communication and public relations professionals are vital to both organizations and society as a whole. The digital world – where consumers are no longer passive audiences, but active participants – blurs the lines between businesses and consumers. Our graduates are trained to drive companies forward by tapping into new digital techniques that others are slow to adopt. -
BA
Full-time
3 years
English
Feb 2020
Campus
 
Richmond The American International University in London
Richmond, United Kingdom

Students pursuing the specialisation in Marketing Communications and Public Relations within the BA degree in Communications will learn how to engage audiences across differen ... +

Students pursuing the specialisation in Marketing Communications and Public Relations within the BA degree in Communications will learn how to engage audiences across different channels, media and explore the relationship between marketing communications and public relations within the business and media industries. The aim of this programme is to prepare students to work within the technologically driven and consumer-focused businesses around the world. -
BA
Full-time
3 years
English
Jan 2020
Campus
 
Superior Institutions of Science & Technology (SIST)
Casablanca, Morocco +2 More

Marketing is an essential integrated business technique that allows you to organize and plan a variety of tasks focusing on the final outcome of business with the customer. Th ... +

Marketing is an essential integrated business technique that allows you to organize and plan a variety of tasks focusing on the final outcome of business with the customer. The purpose of this degree is to provide an integrated concept of marketing and communication. -
BA
Full-time
3 years
English
Campus
 
Regent College London
London, United Kingdom

The BA (Hons) Marketing with Foundation Year prepares you for a career in the dynamic and competitive world of Marketing. Obtain an understanding of the fundamental role of Ma ... +

The BA (Hons) Marketing with Foundation Year prepares you for a career in the dynamic and competitive world of Marketing. Obtain an understanding of the fundamental role of Marketing in the world of business, and develop essential skills through group projects, real client briefings and guest lecturers featuring practising marketing professionals. -
BA
Full-time
4 years
English
Feb 2020
Campus
 
John Cabot University
Rome, Italy

The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and s ... +

The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management. -
BA
Full-time
4 years
English
Jan 2020
Campus