BA Degrees in Marketing Studies

Compare 79 Bachelor of Arts Degrees in Marketing Studies

Marketing Studies

Earning a BA in the field of marketing studies can be a great choice for individuals interested in learning best practices for promoting and selling products and services, including advertising strategies and market research techniques. Having a degree in this field may open up additional career opportunities.

What is a BA in Marketing? A BA in Marketing involves studying factors that influence supply and demand. Students will also learn how to identify customer wants and needs and develop products that satisfy them. Other skills learned include how to best communicate product information to prospective customers.

This bachelor’s degree can be beneficial for a number of reasons. If nothing else, it equips students with the building blocks of marketing and can assist them in developing critical thinking capabilities and problem solving strategies. A degree in marketing also teaches leadership skills and the nuts and bolts of technical advertising and promotions.

The cost of obtaining this bachelor’s degree can differ by school. Prospective candidates should thoroughly research any program in which they are interested to be certain it meets their needs. Students should also speak with someone in the admissions office to confirm all program costs and fees.

There are a number of different types of job graduates with marketing studies degrees can pursue. These include positions as advertising or sales managers and market research analysts. Other options include sales jobs and positions in advertising, promotions and brand management. All types of organizations can benefit from marketing, so there are potential positions available with a wide variety of companies, including retailers, wholesalers, manufacturing, biotech, government, and media and communications.

There are many institutions that have programs for students who want to pursue a Bachelor of Arts. Our comprehensive database is a great place to begin researching all the different alternatives. Online classes can be a good option for those who require more flexibility. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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BA (Hons) Business Management (Marketing)

The University of Law Business School
Campus Full time 3 years September 2018 United Kingdom London

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business and marketing. [+]

BA (Hons) Business Management (Marketing)

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business and marketing.

This degree is accredited by the Chartered Management Institute (CMI), which means that as a graduate you'll receive a degree as well as a Level 5 Extended Diploma in Management and Leadership from the CMI. You can choose to study the course online or at our London Bloomsbury centre.

The University of Law Business School is a faculty of The University of Law, the longest established specialist provider of legal education with roots dating back to 1876. The University of Law Business School builds on the University ’s reputation for employability, innovative teaching methods, and a global alumni network of over 64,000 graduates.... [-]


Bachelor of Arts (Honours) in Public Relations and Management

Technological and Higher Education Institute of Hong Kong THEi
Campus Full time 4 years September 2018 Hong Kong

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry. [+]

Programme Aims

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry.

Career Prospects

Graduates can pursue their careers in public relations, corporate communications, mass media advertising and marketing for profit and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, media planning and buying, media sales and marketing, investor relations, publicists, customer relations, community relations, copywriting, translators and corporate brand management.... [-]


BA (Hons) Business Management (Marketing)

The University of Law Business School Online
Online Full time 3 years September 2018 United Kingdom UK Online

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business and marketing. [+]

BA (Hons) Business Management (Marketing)

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business and marketing.

This degree is accredited by the Chartered Management Institute (CMI), which means that as a graduate you'll receive a degree as well as a Level 5 Extended Diploma in Management and Leadership from the CMI. You can choose to study the course online or at our London Bloomsbury centre.

The University of Law Business School is a faculty of The University of Law, the longest established specialist provider of legal education with roots dating back to 1876. The University of Law Business School builds on the University ’s reputation for employability, innovative teaching methods, and a global alumni network of over 64,000 graduates.... [-]


BA (Hons) in Marketing

London School of Marketing
Online 6 - 15 months Open Enrollment United Kingdom UK Online

Earn a prestigious marketing degree from Anglia Ruskin University. Marketing has a profound effect on the day-to-day choices we make, from the clothes we wear to the food we eat. However, marketing excellence does not just come automatically. This marketing honours degree programme provides you with the essential marketing tools and knowledge sought by employers in today’s dynamic global workplace. [+]

Course Overview

Marketing is everywhere and has a profound effect on the day-to-day choices we make, from the clothes we wear to the food we eat. However, marketing excellence doesn’t just happen automatically; it requires the careful application of both 'science' and 'creativity' to ensure that the product is successfully communicated to the intended target audience.

This marketing honours degree programme provides you with the essential marketing tools and knowledge sought by employers in today’s dynamic global workplace. Our BA (Hons) in Marketing (Top up) is designed to give you a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business.... [-]


Bachelor's Degree International Marketing And Management

EMBA Europäische Medien- und Business-Akademie
Campus Full time 6 semesters October 2018 Germany Hamburg Berlin Düsseldorf + 2 more

In six semesters, the bachelor's program International Marketing and Management offers all insights into the industry-relevant management areas: How and why does a product become a brand and a bestseller? How can I position products according to the target group? Which rules apply in the international marketing and media world? What distinguishes successful marketing management? What characterizes organization and project management in marketing? [+]

Study International Marketing and Management

A good product is only as successful as its marketing. Companies are therefore looking for professionals who know the market and its laws, can position a brand in a targeted manner and know which buttons they need to press in communications and in the media world. Awaiting them is an exciting range of tasks and at the same time a great challenge. The international marketing degree program at EMBA forms the basis for a successful career in companies, organizations and institutions.

International Marketing Studies

In six semesters, the bachelor's program International Marketing and Management offers all insights into the industry-relevant management areas: How and why does a product become a brand and a bestseller? How can I position products according to the target group? Which rules apply in the international marketing and media world? What distinguishes successful marketing management? What characterizes organization and project management in marketing?... [-]


Bachelor Of Business Administration With Marketing Management Specialization

NBS Northern Business School
Campus Full time 7 semesters September 2018 Germany Hamburg

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security. [+]

The full-time degree program in Business is an accredited, nationally recognized courses offered by the NBS Northern Business School School of Management and Security.

The vocational options

Graduate economics and business courses have a comprehensive insight into the company and accompany planning, management and control, they lead employees and make decisions on personnel matters. Professional and social skills, organizational skills and an ability to work independently are essential. You must know the interdependencies between the various departments and be able, if applicable classify the resulting respective issues and preparing the necessary strategic decisions.

marketing is an integral part of business and constitutes an essential element of any business. Marketing includes today more a than traditional channels such as commercials or print campaigns. Digital media and social networks have become indispensable in the creation of marketing concepts. You learn to use marketing as an instrument of strategic management to derive operational concepts and translate them into concrete individual measures. This extensive study recess allows business managers a well-prepared and industry-independent entry into the field of marketing.... [-]


BA Design, Fashion Communications & Brand Design, 7 semesters

VIAMODA
Campus Full time Part time 7 semesters October 2018 Poland Warsaw + 1 more

During Fashion Communications & Brand Design programme, students develop and achieve skills of creating and managing a fashion brand, building it’s identity and recognition by potential customers on the market. [+]

During Fashion Communications & Brand Design, 7 semesters programme, students develop and achieve skills of creating and managing a fashion brand, building it’s identity and recognition by potential customers on the market.

During the studies, VIAMODA teaches how to use communication tools and systems to promote companies and fashion brands, create advertising campaigns, graphics and photographic works, and activities in the Internet space (e-commerce, e-marketing).

The studies are taught in Polish on a full-time and part-time basis.

Our students receive knowledge on how to organize fashion events, appropriate for the intended promotional purpose, the specificity of the brand, budget, and expectations of the target group.... [-]


BA in Marketing

John Cabot University
Campus Full time 4 years October 2018 Italy Rome

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing. [+]

Quote Bachelorstudies.com and we will waive your application fee!

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition. The curriculum of the major provides students with a firm basis in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management. Studying marketing at J.C.U. will develop and amplify students’ teamwork, leadership, decision-making, creativity, and communication skills in the context of an international environment. This exposure to diversity provides an ideal training ground for preparation to work in our global world.... [-]


Marketing Management In Dual Studies

IUBH Duales Studium
Campus Part time 7 semesters October 2018 Germany Bad Honnef Berlin Bremen Dortmund Düsseldorf Frankfurt am Main Hamburg Hannover Munich Nürnberg Erfurt + 10 more

Do you want to work creatively in the future, develop advertising campaigns or increase sales of products via online marketing? In the marketing management bachelor course, you will be concerned with the instruments, objectives and strategies of marketing. Practice is the main focus! [+]

Survey

Do you want to work creatively in the future, develop advertising campaigns or increase sales of products via online marketing? In the marketing management bachelor course, you will be concerned with the instruments, objectives and strategies of marketing. Practice is the main focus! Through the weekly change between practice in your company and theory at the campus, you can apply your knowledge directly.

Data and facts about the degree program Marketing Management Student : 7 semesters Degree : Bachelor of Arts Start of study : WS 01 October; SS 01 April only in Frankfurt, Munich Application period : WS 1 October to 31 August; SS 1 October to 1 April only in Frankfurt, Munich Study places : Bad Honnef, Berlin, Bremen, Dortmund, Düsseldorf, Erfurt, Frankfurt aM, Hamburg, Hanover, Munich, Nuremberg Focus on : online marketing, sales & distribution Content in Marketing Management ... [-]

BA in Management with an Emphasis in Marketing

Webster University Thailand Campus
Campus Full time

Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management. [+]

This program is offered by the Walker School of Business & Technology/Management Department.

The Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for BS, BA, MBA, MA, MS, and doctoral programs in the Business and Management departments.

Learning Outcomes Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management. Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations. Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems. Degree Requirements ... [-]

Bachelor of Communication Arts in Advertising and Public Relations

Stamford International University
Campus Full time 3 - 4  July 2018 Thailand Bangkok

The curriculum is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. [+]

The curriculum is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. You will learn the principles and creative strategies behind developing effective campaigns, whether it may be for a new product or a corporation. After completing the program, you will graduate with a portfolio showcasing your professional skills, experience, and confidence.

At Stamford, you will learn, work and collaborate with leading professionals in the field of advertising and public relations, providing you with the resources to stay ahead in your future career.

You will learn and develop an expertise in: Public Speaking Writing Planning events Creating Managing Editing Producing Promoting Persuading Developing campaigns You can master creating: Advertising Campaigns Press Releases TV and Print Commercials Speeches Social Media Media Plans Publicity Campaigns Product Packaging Special Events ... [-]

BA (Hons) in Marketing

Stanmore School Of Business (SSB)
Online Full time Part time 18 - 36 months August 2018 United Kingdom London UK Online + 2 more

The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The degree in BA (Hons) in Marketing will provide a firm grounding in all aspects of modern international marketing and prepares you for employment in this dynamic sector. [+]

Course overview

The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The degree in BA (Hons) in Marketing will provide a firm grounding in all aspects of modern international marketing and prepares you for employment in this dynamic sector.

Course Content

STAGE ONE MODULES (Qualified Level 5 Diploma in Business Management)

Responding to the Changing Business Environment Effective Decision Making Business Development Business Models and Growing Organisations Customer Management Risk Management and Organisations

(successful completion of stage one leads to progression to stage two)

STAGE TWO MODULES (BA Degree Top Up)... [-]


BA (Hons) Business Management and Marketing

Nottingham Business School, Nottingham Trent University
Campus Full time 3 - 4 years September 2018 United Kingdom Nottingham

On our Business Management and Marketing course, you are encouraged to understand and apply marketing theories and techniques in a variety of roles and context. The focus of your studies will be on understanding the marketing philosophy that places the customer at the centre of business activity. [+]

BA (Hons) Business Management and Marketing

Today’s businesses are more competitive than ever and are constantly looking for new ideas to keep them ahead of their rivals. Marketing plays a vital role in any organisation activity and the most crucial factor to the success of any business.

On our Business Management and Marketing course you are encouraged to understand and apply marketing theories and techniques in a variety of roles and context. The focus of your studies will be on understanding the marketing philosophy that places the customer at the centre of business activity.

You will be encouraged to understand and apply marketing theories and techniques to a variety of roles and context representing the real-world. All students will take part in a business simulation task, imitating the experience of running a business with a group of fellow students.... [-]


BA (Hons) in Marketing

London School of Planning and Management
Online Full time 18 months Open Enrollment United Kingdom London

Today's highly challenging global economy requires a strategic understanding of marketing than ever before. With such a dynamic changing environment coupled with new innovations, you need to be extremely dynamic and innovative in strategising your marketing plans. [+]

BA (Hons) in Marketing Course overview

Today's highly challenging global economy requires a strategic understanding of marketing than ever before. With such a dynamic changing environment coupled with new innovations, you need to be extremely dynamic and innovative in strategising your marketing plans.

The course helps you to develop creative skills required for critical analysis, problem-solving and team working.

The course provides you with the knowledge of international marketing, thus helping you to prepare for a career in this dynamic field.

5-day Immersion Tour to Asia

Experience new cultures, master new skills and accelerate your studies with LSPM's unique MBA with immersion tour to Asia. For any aspiring business leader today, it is important to experience Asia.... [-]


BA Marketing & Advertising: Communications & PR

Marbella International University Centre
Campus Full time 4 years October 2018 Spain Málaga

Understand general business and marketing principles for communicating the usefulness and/or desirability of products and services to consumers as well as buyer behaviour, brand management and public relations. [+]

Understand general business and marketing principles for communicating the usefulness and/or desirability of products and services to consumers as well as buyer behavior, brand management and public relations.

Duration: 4 years Language: English Programme Title: Marketing & Advertising: Communications & PR Degree Awarded: BA (Hons) Marketing and Advertising (Extended Degree)

This exciting and dynamic study programme focuses on international marketing, advertising and communication research projects, allowing students to comfortably be part of a platform for reflection and exploration of the phenomenon of our continuously transitioning society, to review and create social discourse and to solve current issues that are important to the future development of our consumer society.... [-]