BA Degrees in Marketing Studies

Compare 82 Bachelor of Arts Degrees in Marketing Studies

Marketing Studies

Earning a BA in the field of marketing studies can be a great choice for individuals interested in learning best practices for promoting and selling products and services, including advertising strategies and market research techniques. Having a degree in this field may open up additional career opportunities.

What is a BA in Marketing? A BA in Marketing involves studying factors that influence supply and demand. Students will also learn how to identify customer wants and needs and develop products that satisfy them. Other skills learned include how to best communicate product information to prospective customers.

This bachelor’s degree can be beneficial for a number of reasons. If nothing else, it equips students with the building blocks of marketing and can assist them in developing critical thinking capabilities and problem solving strategies. A degree in marketing also teaches leadership skills and the nuts and bolts of technical advertising and promotions.

The cost of obtaining this bachelor’s degree can differ by school. Prospective candidates should thoroughly research any program in which they are interested to be certain it meets their needs. Students should also speak with someone in the admissions office to confirm all program costs and fees.

There are a number of different types of job graduates with marketing studies degrees can pursue. These include positions as advertising or sales managers and market research analysts. Other options include sales jobs and positions in advertising, promotions and brand management. All types of organizations can benefit from marketing, so there are potential positions available with a wide variety of companies, including retailers, wholesalers, manufacturing, biotech, government, and media and communications.

There are many institutions that have programs for students who want to pursue a Bachelor of Arts. Our comprehensive database is a great place to begin researching all the different alternatives. Online classes can be a good option for those who require more flexibility. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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BA (Hons) Business Management (Marketing)

The University of Law Business School
Campus Full time 3 years September 2018 United Kingdom London

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business and marketing. [+]

BA (Hons) Business Management (Marketing)

The BA (Hons) Business Management (Marketing) programme has a strong focus on employability and will equip you with the knowledge and skills needed to excel in business and marketing.

This degree is accredited by the Chartered Management Institute (CMI), which means that as a graduate you'll receive a degree as well as a Level 5 Extended Diploma in Management and Leadership from the CMI. You can choose to study the course online or at our London Bloomsbury centre.

The University of Law Business School is a faculty of The University of Law, the longest established specialist provider of legal education with roots dating back to 1876. The University of Law Business School builds on the University ’s reputation for employability, innovative teaching methods, and a global alumni network of over 64,000 graduates.... [-]


Bachelor in International Marketing Management (for EU students)

IUBH Campus Studies (for EU students)
Campus Full time 6 semesters October 2018 Germany Bad Honnef

Whether in an agency, a consulting firm, a marketing department within a company or directly with an internet service provider - creative marketing specialists are in high demand. This means that virtually every company - nationally and internationally - is a potential employer for you. This sector, in particularly the digital economy, is growing steadily and thereby offers great career prospects... [+]

Whether in an agency, a consulting firm, a marketing department within a company or directly with an internet service provider - creative marketing specialists are in high demand. This means that virtually every company - nationally and internationally - is a potential employer for you. This sector, in particularly the digital economy, is growing steadily and thereby offers great career prospects.

The International Marketing Management degree programme is business management oriented, while at the same time highly topical and practice-oriented. Case studies, group projects, field trips and an integrated internship ensure direct practical relevance.

The specialisations offered to you allow gaining expertise during your studies in exciting areas such as:... [-]


BA Marketing

Xi'an Jiaotong-Liverpool University
Campus Full time 3 - 4 years September 2018 China Suzhou

In the light of the importance attached to the Marketing function, the IBSS marketing programme creates a platform for the students to understand the nature and role of marketing management in creating competitive advantage for the organisation. [+]

Overview

Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.

The BA Marketing programme provides students with the knowledge, skills, business awareness and confidence that will enable them to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products, and satisfy their customers' needs through a range of marketing strategies, students will appreciate the nature and role of marketing in creating competitive advantage for an organisation.

Unique selling points of the programme... [-]


Bachelor of Communication Arts in Advertising and Public Relations

Stamford International University
Campus Full time 3 - 4  July 2018 Thailand Bangkok

The curriculum is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. [+]

The curriculum is designed to offer a complete rounded education that fosters creativity, skills in writing, and public speaking. You will learn the principles and creative strategies behind developing effective campaigns, whether it may be for a new product or a corporation. After completing the program, you will graduate with a portfolio showcasing your professional skills, experience, and confidence.

At Stamford, you will learn, work and collaborate with leading professionals in the field of advertising and public relations, providing you with the resources to stay ahead in your future career.

You will learn and develop an expertise in: Public Speaking Writing Planning events Creating Managing Editing Producing Promoting Persuading Developing campaigns You can master creating: Advertising Campaigns Press Releases TV and Print Commercials Speeches Social Media Media Plans Publicity Campaigns Product Packaging Special Events ... [-]

BA Honours in Business Management - Marketing

University of Westminster, Westminster Business School
Campus Full time 3 - 4 years September 2018 United Kingdom London

Business success requires a breadth of knowledge and abilities. This course, which brings together business management theory and practice, will enable you to develop the vision, innovation and dynamism required in the contemporary business world. [+]

Business success requires a breadth of knowledge and abilities. This course, which brings together business management theory and practice, will enable you to develop the vision, innovation and dynamism required in the contemporary business world.

On this course, you will gain a broad range of business knowledge and management skills. The course introduces you to different business functions and provides a broad perspective on the global business environment.

With a specialism towards marketing you will also learn both theory and practice behind marketing management. You will learn to apply this knowledge to understand different aspects of marketing – from developing products and managing brands to marketing research and strategic global marketing.... [-]


BA in Management with an Emphasis in Marketing

Webster University Thailand Campus
Campus Full time

Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management. [+]

This program is offered by the Walker School of Business & Technology/Management Department.

The Walker School of Business & Technology is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for BS, BA, MBA, MA, MS, and doctoral programs in the Business and Management departments.

Learning Outcomes Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management. Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations. Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems. Degree Requirements ... [-]

Bachelor of Arts in Content Creation

Collarts - Study Music, Arts & Entertainment Courses With Collarts
Campus Full time January 2018 Australia South Melbourne Fitzroy Melbourne + 1 more

The Bachelor of Arts (Content Creation) is perfect for students who want to gain an in-depth understanding of content creation, and develop the practical skills to be employed as content designers and creators. [+]

If you dream of a career as an Interactive Media Manager, Social Media Manager, Videographer, Online Publisher, Media Producer, Content Marketer or Digital Project Manager this course is for you.

You will be taught and mentored by industry experts who are currently working as content producers, online media producers, media project managers and digital executives. You will undertake fundamental units in web design, videography, graphic design, photography and copywriting, alongside subjects in brand strategy and user experience. Students will work with real clients in a studio environment to develop industry relationships and their own portfolio of work.

Students will graduate with a well-rounded understanding of the content creation and marketing industries in Australia and overseas.... [-]


Bachelor of Arts in Communication in Public Relations

Canadian University Dubai
Campus Full time 4 years September 2018 United Arab Emirates Dubai

By receiving a solid base in the practical use of qualitative and quantitative methodologies and skills such as news writing, copy writing, public relations planning and advert design, graduates will also be prepared to enter professional fields such as publishing, editing, production, planning research. [+]

This program is taught in Arabic. Click here to read its description in Arabic

By receiving a solid base in the practical use of qualitative and quantitative methodologies and skills such as news writing, copywriting, public relations planning and advert design, graduates will also be prepared to enter professional fields such as publishing, editing, production, planning research. They may also find jobs in any communication capacity in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organizations.

Benefits Graduates will have the skills and knowledge to publish, edit, produce and research PR content within local and international markets.... [-]


BA in Marketing

John Cabot University
Campus Full time 4 years October 2018 Italy Rome

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing. [+]

Quote Bachelorstudies.com and we will waive your application fee!

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition. The curriculum of the major provides students with a firm basis in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management. Studying marketing at J.C.U. will develop and amplify students’ teamwork, leadership, decision-making, creativity, and communication skills in the context of an international environment. This exposure to diversity provides an ideal training ground for preparation to work in our global world.... [-]


Bachelor of Arts (Honours) in Public Relations and Management

Technological and Higher Education Institute of Hong Kong THEi
Campus Full time 4 years September 2018 Hong Kong Kowloon

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry. [+]

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry.

Career Prospects

Graduates can pursue their careers in public relations, corporate communications, mass media advertising and marketing for-profit and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, media planning and buying, media sales and marketing, investor relations, publicists, customer relations, community relations, copywriting, translators and corporate brand management.... [-]


BA (Hons) Business Management (Marketing)

Mediterranean College, Athens
Campus Full time October 2018 Greece Athens

Developed in close consultation with the premier UK professional body for managers, the Chartered Management Institute (CMI), this course puts you on the fast track to success. It is one of the few where you’ll graduate with a highly regarded BA (Hons) Business Management (Marketing) degree as well as the CMI Level 5 Diploma in Management and Leadership. With these qualifications on your CV, you’ll signal to prospective employers that you’re suited for senior leadership roles and rapid promotion. The Diploma is the benchmark qualification for full CMI membership and takes you a step towards Chartered Manager status. There is no need to take extra exams or coursework to achieve the Diploma: our combined module and CMI assessments give you a smooth route to both qualifications. [+]

The University of Derby is a TOP-35 UK University for Marketing Studies (Guardian University Guide 2018). The only bilingual undergraduate course in Greece accredited by the UK CMI (Chartered Management Institute). Recently updated content (2017), putting emphasis on international entrepreneurship, digital and social media, responsible leadership. Interactive teaching & learning methods, with guest lectures, business games, company visits, consultancy projects, etc. Integrated plan for developing students’ employability skills (MC Employability Scheme).

Developed in close consultation with the premier UK professional body for managers, the Chartered Management Institute (CMI), this course puts you on the fast track to success. It is one of the few where you’ll graduate with a highly regarded BA (Hons) Business Management (Marketing) degree as well as the CMI Level 5 Diploma in Management and Leadership. With these qualifications on your CV, you’ll signal to prospective employers that you’re suited for senior leadership roles and rapid promotion. The Diploma is the benchmark qualification for full CMI membership and takes you a step towards Chartered Manager status. There is no need to take extra exams or coursework to achieve the Diploma: our combined module and CMI assessments give you a smooth route to both qualifications.... [-]


Bachelor's Degree International Marketing And Management

EMBA Europäische Medien- und Business-Akademie
Campus Full time 6 semesters April 2018 Germany Hamburg Berlin Düsseldorf + 2 more

In six semesters, the bachelor's program International Marketing and Management offers all insights into the industry-relevant management areas: How and why does a product become a brand and a bestseller? How can I position products according to the target group? Which rules apply in the international marketing and media world? What distinguishes successful marketing management? What characterizes organization and project management in marketing? [+]

Study International Marketing and Management

A good product is only as successful as its marketing. Companies are therefore looking for professionals who know the market and its laws, can position a brand in a targeted manner and know which buttons they need to press in communications and in the media world. Awaiting them is an exciting range of tasks and at the same time a great challenge. The international marketing degree program at EMBA forms the basis for a successful career in companies, organizations and institutions.

International Marketing Studies

In six semesters, the bachelor's program International Marketing and Management offers all insights into the industry-relevant management areas: How and why does a product become a brand and a bestseller? How can I position products according to the target group? Which rules apply in the international marketing and media world? What distinguishes successful marketing management? What characterizes organization and project management in marketing?... [-]


BA in International Event & Marketing Management

IUBH Campus Studies (for NON-EU students)
Campus Full time 6 semesters September 2018 Germany Bad Honnef Berlin + 1 more

Step into the fantastic world of Marketing Management and realise your dream of a career in the international Marketing industry.

[+]

Bachelor in International Marketing Management

Step into the fantastic world of Marketing Management and realize your dream of a career in the international Marketing industry!

The International Marketing Management degree programme is business management oriented, while at the same time practice-oriented. Case studies, group projects, field trips, and an integrated internship ensure direct practical relevance.

The combination of classic management skills with specific knowledge of marketing and specializations in areas, such as online marketing, communication and sales prepare you for one of the most attractive and multifaceted professional fields with excellent career prospects. You will gain detailed knowledge about specific areas of the industry, for instance, online marketing sales, international marketing, and current issues in marketing.... [-]


BA (Hons) Marketing

Cambridge International Business College
Campus Full time 6 semesters October 2018 Germany Freiburg

In the increasing competition of enterprises in a global market environment determines not only the quality of products and services via the company's success, but more and more a target group-oriented and effective marketing. [+]

In the increasing competition of enterprises in a global market environment determines not only the quality of products and services via the company's success, but more and more a target group-oriented and effective marketing.

o this end, we provide the degree program marketing all the necessary basic knowledge and activities to work successfully in internationally oriented companies in marketing and sales.

Therefore, offer graduates / inside after graduation extremely excellent chances at international level - and this sector independent.

The course is particularly suitable for those who professionally not want to commit to an industry itself.

Anyone looking for a broad-based preparation for employment at the management level, who appreciates an activity with strong international accents who want to know that their own good and practical ideas will find a positive response in the companies who want to compete successfully in the international economy - for to the course "marketing" the optimal way to professional self-realization.... [-]


Bachelor of Arts (Hons) in Business Marketing

EU Business School
Campus Full time 3 years January 2018 Spain Barcelona Germany Munich Switzerland Geneva Montreux + 5 more

The Business Management & Marketing program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers. [+]

The Business Management & Marketing program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers. The ability to combine elements of different business disciplines is vital to your career, and key to your development as a successful “marketeer”. The skills you learn through the program will help you excel in the marketing field.

Duration: Six semesters/three years (Summer Fast Track option available)

Locations: Barcelona

Teaching Language: English... [-]