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5 BA Programs in Marketing Communication

The Bachelor of Arts, or BA, is a commonly sought bachelor’s degree that is usually earned within approximately four years. The Bachelor of Arts often enables a graduate to be ushered into a high-paying career with plenty of room for advancement. What is a BA in Marketing Communication? This program offers an educational focus that equips learners with the knowledge to refine public relation… Read more

The Bachelor of Arts, or BA, is a commonly sought bachelor’s degree that is usually earned within approximately four years. The Bachelor of Arts often enables a graduate to be ushered into a high-paying career with plenty of room for advancement.

What is a BA in Marketing Communication? This program offers an educational focus that equips learners with the knowledge to refine public relations and advertising messages in order to enhance effectiveness. Those who participate in this program often learn brand development, market research, and high-level communication skills. There are a wide variety of courses that may be taken in pursuit of this degree, such as advertising management, multimedia and business presentations, public speaking, and expository writing.

There are many things that attract students to a marketing communication major. For example, this degree may prove to be an excellent choice for those who want to improve their communication skills and learn how to be more compelling. Obtaining this bachelor’s degree also prepares the graduate to continue into a master’s program.

Program costs for a bachelor’s degree in marketing communication can vary widely. The expense is dependent on which institution the degree is obtained from. For this reason, it is highly recommended that students consult the college or university they plan on attending.

Those who graduate with a BA in Marketing Communication position themselves to qualify for a number of careers. Some positions that those with this degree may fill include copywriters, public relations specialists, and marketing managers. Positions that require applicants to have a marketing degree tend to be in high demand. Additionally, the program can help prepare students to become entrepreneurs and business owners.

Marketing communication programs are available in the form of both traditional and online courses. This grants those who want this type of degree some flexibility in how they go about achieving their educational goals. To start moving forward in your program, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Richmond The American International University in London
Richmond, United Kingdom

Students pursuing the specialisation in Marketing Communications and Public Relations within the BA degree in Communications will learn how to engage audiences across differen ... +

Students pursuing the specialisation in Marketing Communications and Public Relations within the BA degree in Communications will learn how to engage audiences across different channels, media and explore the relationship between marketing communications and public relations within the business and media industries. The aim of this programme is to prepare students to work within the technologically driven and consumer-focused businesses around the world. -
BA
Full-time
3 - 4 years
English
Campus
American University In the Emirates
Dubai, United Arab Emirates

Integrated Marketing Communication is designed to provide a unified targeted market message, through tools such as public relations, marketing, advertising, direct response ad ... +

Integrated Marketing Communication is designed to provide a unified targeted market message, through tools such as public relations, marketing, advertising, direct response advertising, and sales promotion. -
BA
4 years
English
Sep 2020
Campus
University of Westminster
London, United Kingdom

The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This ... +

The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment. -
BA
Full-time
3 - 4 years
English
Campus
University of Johannesburg
Johannesburg, South Africa

Marketing Communication Honours Theory: In the dynamic and continually developing the field of Marketing Communication with a contemporary move towards Integrated Brand Commun ... +

Marketing Communication Honours Theory: In the dynamic and continually developing the field of Marketing Communication with a contemporary move towards Integrated Brand Communication with an increasing emphasis on strategic conceptualization, a need has emerged for a course that deals with relevant industry-related issues. -
BA
Full-time
English
Jan 2021
Campus
University of Greenwich
London, United Kingdom

Our marketing programmes are designed to ensure they meet industry needs. Holders of this degree are offered exemptions on professional qualifications with the Market Research ... +

Our marketing programmes are designed to ensure they meet industry needs. Holders of this degree are offered exemptions on professional qualifications with the Market Research Society and the Institute of Direct Marketing. -
BA
Full-time
Part-time
3 - 6 years
English
Campus

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