Many lucrative industries, such as technology and finance, have a high demand for managers and executives who understand how new products and services are developed and implemented. Innovation programs often cover topics relevant to this, such as research methodology and market strategy.

Earning a Bachelor of Arts (BA) degree is an academic achievement upon completing a series of courses over the course of three or four years. The subjects that are studied in order to earn this degree vary widely under the disciplines of the liberal arts and sciences.