Bachelors of Arts in Fashion Marketing in Middle East 2022

Our Fashion Design programme confidently prepares students for a career within the fashion industry. As well as learning the fundamentals of fashion design, students are taught about key elements of the fashion business, to enable their success in the fashion industry, and acquire creative, critical and communication skills. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. -

Our Fashion Marketing and Retailing programme confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and transferable skills for marketing and retailing, which are fashion-focused yet broad. Students are taught the fundamentals of fashion marketing and retailing and the fashion business. We cover the primary needs of the client and the working brief, the focal point of the product and its appeal to customers/consumers, along with key skills such as merchandising, buying, logistics, promotion, advertising and trends analysis to support the product. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. Applicants should have a keen desire and aptitude in art and design areas. -

Fashion Branding and Promotion is a new programme for 2021, a combination of fashion communication, fashion marketing, branding and management. Students develops skills to establish careers in the areas of branding, promotion and advertising, styling and marketing. The programme offers a combination of courses that enable strong design and analytical skills specifically tailored for the demands of the fashion industry: -