Undergraduate Studies in Fashion Business in Asia 2022

This course will offer students an understanding of the different roles in the fashion industry from trend analysis and prediction, through to the design, manufacture and the retail of products, and the role of marketing to the global consumer. The experience of working in partnership with Fashion design students will give students a real insight into the role of the fashion designer in the industry, and will therefore offer the students an advantage on graduation. -

The overall aim of the programme is to train competent professionals for the fashion business, equipping them to work in textiles, apparel, retailing, design, and related organisations. Graduates play an active role in the development of the global fashion and textiles industry in local and overseas markets. In addition to cultivating students’ professional competencies, the programme enhances their other essential competencies, such as entrepreneurship, social media marketing, and business analytics. This expands graduates’ skillsets to meet the needs of today’s business environment. -