A Bachelor of Arts (BA) is a degree that is given to students who successfully complete a three or four year program at a university or other educational institution. It honors focused study and specialized knowledge on a subject.
Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.
In all, there are over 4000 Higher Education Institutions in Europe offering a wide range of courses at Bachelor, Masters and Doctorate level. With more and more of these organizations offering English as the language of education for at least some of their degree programs, universities in Europe are now of higher quality than ever before. Universities in Europe offer a friendly welcome to foreign students and to give a course of knowledge that meets their profession needs in today’s global demand.
View all Bachelor of Arts Programs in Branding in Europe 2018
Fashion branding is key to the global fashion industry. Develop the traditional and digital skills in merchandising, buying, retail, marketing strategy, PR, product development and brand management to succeed in this competitive industry. [+]
Fashion branding is an international industry, influencing a growing number of products and services. This distinctive programme helps you to develop both traditional and digital skills and expertise to succeed in this exciting and dynamic industry.
You will gain a thorough understanding of fashion branding, together with business and management, fashion brand development and promotion, visual merchandising, digital fashion branding and international marketing strategy. You'll also build expertise in areas such as buying and merchandising, PR, product development and brand management.
You will have the opportunity to participate in an annual study trip to iconic fashion capitals such as Paris, Milan or New York. You'll also benefit from our excellent industry links and guest lectures from a wide range of industry professionals from design houses, major retailers and fashion magazines, both national and international. Our guest speakers spend invaluable time with our students, sharing their unique insight and knowledge of both local and global markets, giving our students a truly competitive edge in a very competitive industry. Exchange opportunities are available with overseas partner institutions.... [-]
Developing and visualizing comprehensive brand concepts - the degree program combines strategic communication with creative design. [+]
Developing and visualizing comprehensive brand concepts - the degree program combines strategic communication with creative design. This specialization allows you to offer both disciplines from one source. Acquire a broad understanding of brands, communications and current technologies in close collaboration with field professionals in small study groups. Learn to design aesthetically, think conceptually and strategically plan and create a distinctive brand image. The holistic, practically oriented study course covers all areas of communication design in print, TV and the Web: advertising, corporate design, photography, film and animation, communication in the room to event design. Many projects and competitions are created with partners from the economy.... [-]
Master the art of persuasion by working with real clients in advertising and gain a Chartered Institute of Marketing (CIM) accredited degree, recognised by major employers. The course is also rated 95% for overall student satisfaction (NSS 2017). On the course, you will explore subjects such as consumer behaviour, marketing communications and the global business environment in your first year. [+]
Master the art of persuasion by working with real clients in advertising and gain a Chartered Institute of Marketing (CIM) accredited degree, recognised by major employers. The course is also rated 95% for overall student satisfaction (NSS 2017). On the course, you will explore subjects such as consumer behaviour, marketing communications and the global business environment in you first year. You can then specialise and tailor your degree to your interests with subjects such as luxury brand management, services marketing and the advertising agency. Throughout your degree you will learn how to pitch to clients, manage the creative process and deliver on brief, preparing you perfectly for the working world.... [-]
During Fashion Communications & Brand Design programme, students develop and achieve skills of creating and managing a fashion brand, building it’s identity and recognition by potential customers on the market. [+]
During Fashion Communications & Brand Design, 7 semesters programme, students develop and achieve skills of creating and managing a fashion brand, building it’s identity and recognition by potential customers on the market.
During the studies, VIAMODA teaches how to use communication tools and systems to promote companies and fashion brands, create advertising campaigns, graphics and photographic works, and activities in the Internet space (e-commerce, e-marketing).
The studies are taught in Polish on a full-time and part-time basis.
Our students receive knowledge on how to organize fashion events, appropriate for the intended promotional purpose, the specificity of the brand, budget, and expectations of the target group.... [-]