BA journalism


3 locations available

Program Description

Bachelor degree journalism

Communicate messages that the world needs: on the web, radio, newspaper and TV - study without NC

Message-making for opinion-forming is the most important and central task of journalism. Influencers, bloggers or Youtube moderators - the media market is constantly differentiating itself, and in addition to the profession of journalist, more and more new players are competing for public attention. Precisely for this reason, profound training for budding journalists is becoming increasingly important. Because journalism is not just talent and craft, journalism is also an attitude of mind, a duty of care and a social task.

Professional journalistic work as an editor requires not only the ability to tell stories exciting, but also profound expertise, a high demand on themselves and thus the greatest possible objectivity of their own reporting.

The study program Journalism and Corporate Communication (BA) provides students with these classic journalistic skills and knowledge about public relations (PR) and public communication.

The boundaries between journalism and public relations are becoming increasingly blurred in modern society. In times of social media everyone can become a medium, traditional publishers and media formats are no longer the sole determinants of public opinion. Editors in traditional media houses have increasingly become gatewatchers of gatekeepers. Processes have to run faster today, research is often neglected. The result is often supplements and the unwanted dissemination of so-called fake news, one of the biggest dangers for modern journalism. Because journalists are the real heroes in the fake news jungle: an unprecedented flood of false reports, which is rapidly spreading on the Internet, calls for intensive journalistic training.

All our locations are equipped with state-of-the-art technology and offer students free access to the campus' own TV and recording studios.

Unlike public universities, we place particular value on communicating all content with practical relevance. Therefore, the study includes several practical projects as well as participation in our own cross-media teaching department during the whole study.

Each of our degree programs, whether Bachelor or Master of Arts, is NC-free. We believe that a one-time, subjective rating should not affect the overall life plan. Much more important than the high school diploma are passion for the future profession, motivation and enthusiasm. Therefore, we select candidates based on the results of an entrance test, regardless of their numerus clausus. That this concept proves itself is demonstrated by our low drop-out rate, which is far below the national average. As a state-accredited university, our students are entitled to BAföG in every degree program.


  • Degree course: Journalism
  • Degree: Bachelor of Arts
  • Possible study locations: Berlin, Hamburg and Iserlohn
  • Duration of study: 6 semesters
  • Semester abroad: 4th semester
  • Beginning of the semester:
    • Winter semester: September
    • Summer semester: March
  • Credit Points: 180 ECTS
  • Specialization options (selection):
  • Customer Experience Management
  • marketing
  • Moderation in radio
  • Digital Business
  • Corporate Management
  • Focus of study:
  • Focus on individual support in small learning groups and a family atmosphere. Optimal career opportunities through freely selectable specializations, practical projects, excursions and semester abroad. Teaching by renowned lecturers from science and practice.
  • Teaching staff of our locations:
  • Berlin: Terminal Y
  • Hamburg: big city paper
  • Iserlohn: Maerkzettel
  • Study Fees:
  • For EU applicants: € 8,940 annually
  • For non-EU applicants: € 10,340 annually

The special thing about studying at the University of Applied Sciences Europe

As a state-accredited, private university, we also guarantee journalism studies small seminar groups and individual mentoring by our teachers - we are among the top 10 universities in Germany in the field of business administration in the quality of teaching and are the world leader in international orientation: now welcome we have over 100 different nations with us at the university.

In addition, our renowned lecturers come directly from the business world and have gained relevant professional experience in management positions in PR and journalism. Due to the seminar nature of our teaching, a direct and personal communication with the teachers is a matter of course. In the undergraduate studies a change between the locations and in individual cases also in related Bachelor study courses is possible.

Contents of the study

The classic craft of journalism includes the writing of articles and press texts, conducting interviews, working in front of and behind the camera, the creation of radio and TV contributions, research (including in social media), knowledge of journalistic forms of representation Ability to identify sources as well as investigative and online journalism.

Using various tools and programs that are used in modern media communication, students learn disciplines in editing and audio software, in digital media design and in search engine optimization (SEO) up to the creation of VR projects.

teaching editors

The creative and productive journalistic tasks are complemented by training in media and tax law, data protection - which has become important not only since the European General Data Protection Regulation (DSGVO) - editorial planning and methods and tools for successful business. Also basic skills in different areas such as the media economy are taught, the knowledge of which is often a prerequisite for daily work in the media and public.

The online magazines Terminal-Y on Campus Berlin, Grossstadtpapier in Hamburg and Maerkzettel in Iserlohn, are the teaching departments in which students work throughout the course of the study in multimedia storytelling. This results in a comprehensive application folder at the end of the study with work samples such as online articles, multimedia projects and TV and radio contributions.

As in a real editorial office, the students go through all tasks and positions depending on the level of experience and work autonomously as well as independently, from the editor to the department manager and chief of service (CvD). From the beginning, our lecturers accompany the students and prepare them for their future profession.

Students take part in regular, interdisciplinary workshops for many different supporting events, from excursions to informational events on exhibitions and vernissages of our Bachelor of Arts and Masters courses.

semester abroad

A semester abroad is an integral part of our fourth semester. Thanks to our university network with more than 40 partner universities, you have the opportunity to spend one semester abroad on all five continents. Within Europe, participation in Erasmus is possible, with which students can secure a monthly grant during their studies abroad.

Specialization and degree

The combination of the two disciplines of journalism and corporate communications in one degree program offers you a wide range of options for later career choices. A journalistic understanding is absolutely conducive to good public relations and vice versa for a journalist an understanding of the working methods of a PR consultant, press secretary or lobbyist can also be beneficial.

In the last two semesters - in the so-called specialization study program - the students strive for a specialization through targeted course selection. Thus, students work on subject areas and thus on a later career path. Every degree program at our university is FIBAA-accredited and thus recognized by the state - graduates receive a Bachelor of Arts (BA) at the end of their studies.

Make a career with journalism and PR

The job prospects are extensive, as the journalism education with the bachelor's degree is considered both for a journalism activity, such as a TV, print, radio or online editor or reporter, as well as for public relations / public relations (PR) PR manager qualified in companies, organizations and PR agencies.

Whether it's music journalism, cultural journalism, science journalism or sports journalism - the bachelor's degree program enables our graduates to easily enter the desired occupational field.

Beyond the journalistic activity, graduates also become communication consultants, social media managers or even moderators. In addition, our alumni as communication experts are also suitable for every profession in internal communication, strategic communication, mediation and public affairs.

The advantages of our locations

The degree program is offered in Berlin, Hamburg and Iserlohn (North Rhine-Westphalia) and offers applicants the opportunity to study in Germany, surrounded by some of the largest media houses in Germany.

When studying in Berlin, these include the media companies of Axel Springer AG or the TV studios at Berlin's Mediaspree. Berlin is the political hub of Germany, and the startup and art scene in the capital is flourishing - perfect conditions for anyone interested in political, cultural or business journalism.

On the other hand, all around our Hamburg university students find the traditional publishing houses of SPIEGEL and DER ZEIT. Hamburg, as an old Hanseatic city, offers a home to many business enterprises and is also a lively music and agency scene.

In Iserlohn (North Rhine-Westphalia) students will find medium-sized regional economy and many media formats - such as those of our volunteer partner, the Westfalenpost. Due to the proximity to the Ruhr area, especially to Cologne, there are frequent excursions to the WDR (Westdeutscher Rundfunk), the SID (Sports Information Service), the Ruhr News in Dortmund, the WAZ (Westdeutsche Allgemeine Zeitung) and many other editorial offices on TV and Broadcasting firmly on the program.

Another highlight of the location is the Iserlohner university magazine BiTSLicht, which is published twice a year by students.

At each of the locations, students have the opportunity to participate in the campus radio

Why journalism

While the hurdles for starting a career were still very low a few years ago, journalism has become an academic profession in the 21st century.

Digitization not only requires new craft, but also the development of new revenue models. This is accompanied by a fundamental change in the media landscape, with an increasing focus on digital media and digital communication.

Editors and publishers are therefore desperately looking for skilled workers with the ability to competently accompany this transition. Aspiring journalists today not only have to understand their craft, but also have to master the fundamentals of business and be able to understand and develop new formats.

Extensive knowledge of the different media or the basics of media studies must therefore also be taught during the study. On the other hand, with the increasing number of information channels, there is a growing need for communications professionals in the private sector, from public relations to internal communications and social media channels.


As a private university, we are able to offer our graduates a one-year traineeship in the Bachelor's degree through a cooperation with the Westfalenpost.

In addition to regional and national daily newspapers such as the Berliner Morgenpost, the Funke Mediengruppe also includes many magazines and the radio stations of the Westfunk group.

The benefits of this internship are, in addition to gaining practical experience, a quick career entry and better long-term career prospects, whether they later decide on PR or journalism.

Students talk about studying in the #uestories

"Many of my fellow students want to work as journalists, but in any case, I'm drawn to business."

Johanna is 20 years old and studies journalism

Your path to undergraduate studies at the University of Applied Sciences Europe

At the University of Applied Sciences Europe , students rank as individuals first. We inform our applicants in detail and find out in an intensive selection process who really suits us. Only in this way can we guarantee the basis of trust that is crucial for the success of a degree program. We want to stand with conviction behind you and your career - And you should be just as safe.

You can apply one year in advance for the desired semester start with us. The application deadline for the winter semester is August 15 (non-EU applicants: June 15) and for the summer semester February 28 (non-EU applicants: February 28) . Following this, there is a follow-up procedure for unrecognized study places. If you already have a valid student visa for Germany, you can apply within the official application deadline.

By the way: You can also take the entrance exam without a high school diploma and one year before your planned start of studies. It gives you the certainty of whether or not you can study at the University of Applied Sciences Europe .

We look forward to receiving your application for the summer and winter semester 2019 and beyond.


The following requirements apply to the beginning of a Bachelor's degree program:

  • Applications can be submitted by 15 August (non-EU applicants: 15 June) or by 28 February (non-EU applicants: 28 February)
  • General higher education entrance qualification and / or Fachhochschulreife incl. Practical part *
  • Successful admission procedure
  • Personal interview
  • Well-founded English and German skills at B2 level

There is no restriction by an NC (Numerus clausus).

* In exceptional cases, a study is also possible without the general (Fach-) Hochschulreife. For this purpose, a completed vocational training, at least two years of professional experience in a professional vocational training as well as the enrollment in a subject-related study are necessary.

Benefits in programs of study at other state or state recognized higher education institutions as well as extra-curricular achievements are recognized on application, provided that their equivalence with the achievements in the respective study course is established. Equivalence shall be established where no material difference can be demonstrated and the performance in terms of content, scope and requirements of the study program for which credit is requested is substantially the same. Responsible for this is the examination board. The concrete conditions for crediting and the exact procedure for this are regulated in the relevant examination regulations for the study program.

registration procedures

For a complete application, we require you to fill out the online application form, a CV, a letter of motivation (at least one DIN A4 page in German) as well as your Abitur or Fachabitur certificate. All documents can also be submitted online. If you do not yet have a current high school diploma, please submit the most recent certificate from the upper secondary school. The members of our selection committee agree on their suitability. Then you complete an online admission test. Should this be positive, we invite you to the selection interview. You will receive a confirmation shortly if you will get a study place.

Tips for motivational writing

The safe use of the German language is the basis for a successful study. Therefore, the letter of motivation also serves, among other things, to give us an idea of your language skills in advance. Describe us on one to one-and-a-half A4 pages (Arial font, font size 12, single-spaced), what interests you in your chosen study, why you would like to study at the University of Applied Sciences Europe , and what your expectations are. You should not withhold any characteristic peculiarities or inspiring experiences from already completed internships in your letter of motivation.

additional Information

For more information on the admission procedure, see the Admissions and Registration Regulations of the University of Applied Sciences Europe .

The application can also be completed online.

Admission test and selection interview

The entrance test includes:

English test

The English language test is done online and consists of a variety of tasks that are focused on grammar, spelling and vocabulary skills.

If grammatical or linguistic deficits are revealed, we may recommend that you attend our pre-courses in English prior to beginning your studies.

performance test

The performance test is comparable to an IQ test. In a total of 105 minutes, multiple-choice speech, mathematical and spatial intelligence are tested. In the linguistic field, it is important to find additions of sentences, analogies or similarities of concepts.

The mathematical abilities are queried by simple arithmetic tasks, which can be solved by "lubrication sheets". Counting fractions, completing number series, completing arithmetic symbols must be carried out under time pressure.

Detecting surface models of cubes, forming triangles or circles, discovering groups with identical patterns are the tasks with which the figural spatial intelligence is determined.

personality test

The personality test provides information about the individual achievement motivation. Examining behavior in different professional or private situations provides insight into personality traits that are grouped into a "measure of determination of job-related achievement motivation". Some applicants recognize personal strengths and weaknesses that often make them think.

admission interview

Following the tests, a concluding conversation with one of our professors or their representative will follow on the same day. In it, we first explain the evaluations of the tests and, if necessary, tell you which requirements you still have to fulfill before starting your studies.

Furthermore, we will discuss your individual expectations of the study and your goals afterwards. You will also learn how we work, what is important to us and what we expect from our future students. The demands placed on our future students are high - we attach particular importance to analytical thinking, social competence, oral expressiveness as well as goal orientation and resilience. We do not want to intimidate or overwhelm you - on the contrary! Show us who you are! Honesty and openness are more effective than general phrases or a played dynamics.

Math Foundation Course

Mathematics is not necessarily one of the most popular subjects and many things seem unimportant to other challenges in lower and middle grades. However, some core elements are important for a degree-based study. Elementary knowledge of the lower and intermediate level as well as economic applications of the upper level topics are discussed during our preliminary course.

We offer you mathematics pre-courses in Hamburg and Iserlohn.

Please bring along calculator, writing pad and pen. The number of participants is at least 10 and is limited to 30 places. The fee is 145 € per course.


The course will take place from 4 March to 8 March 2019 from 9 am to 1:30 pm on the Hamburg campus.

For registration or more information, please contact by e-mail or call 040 181 399 2119.


The course takes place from September 2 to September 13, 2019, from 9:00 am to 3:00 pm at the Campus Iserlohn.

Last updated Mar 2020

About the School

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. ... Read More

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. The students become part of an innovative and international network, representing more than 100 nations at the UE campuses in Berlin, Hamburg and Iserlohn. Read less
Berlin , Iserlohn , Hamburg + 2 More Less