The current era is characterized by a shift to Strategic Communication, which is a dynamic and evolving field. Whereas previously, Corporate Communication, Marketing Communication, Public Relations and Management Communication were seen as separate fields, Strategic Communication has attempted to transcend these distinctions. The environment in which most organizations and businesses operate necessitates the ability to adapt to the pace of change, economic instability, the shift of power away from traditional authority and the impact of technology on every aspect of human existence.

The BA Strategic Communication (Marketing Communication) degree is a unique qualification that has been developed to empower you with the knowledge that is essential to succeed in the industry. This degree provides both practical and theoretical knowledge relating to the communication practitioner’s role in achieving organizational goals, and facilitating stakeholder relationships, reputation management, change management, employee engagement and media relations. These dimensions are explored within a broader global, governmental, business, society and individual context.

The curriculum for the BA (Strategic Communication) (Marketing Communication) programme consists of 24-semester modules and is compiled as follows:

First Year Second Year Third Year Semester modules
Marketing Communication 1A&1B Marketing Communication 2A&2B Marketing Communication 3A&3B 6
Applied Marketing Communication 1A&1B Applied Marketing Communication 2A&2B Applied Marketing Communication 3A&3B 6
Major 1A&1B Major 2A&2B Major 3A&3B 6
*Communication 1A&1B
or Elective 1A &1B if CMS is selected as a major
*Communication 2A&2B
or Elective 2A&2B if CMS is selected as a major
4
**English 1C&1D
or Elective 1A&1B
2
10 semester modules 8-semester modules 6-semester modules 24

Majors: Anthropology, *Communication, English, Linguistics, Marketing Management, Philosophy or Sociology.

Alternative majors: English 1A&1B (These modules may be chosen only if there are no timetable clashes.)

Electives: *Communication, English, Linguistics, Marketing Management, Philosophy or Sociology.

Alternative electives: Anthropology or English 1A&1B. (These modules may be chosen only if there are no timetable clashes.)

*Communication (CMS) is compulsory up to second-year level for all students. If CMS is chosen as a major, an additional four modules from the list of elective majors must be included as a minor elective up to second-year level. If a major other than CMS is selected from the elective majors, CMS is a compulsory minor up to second-year level.

**Students who have achieved an A or B for English in matric may substitute English 1C &1D with another elective. Students who select English as a major should register for English 1A&1B and may substitute English 1C&1D with another elective. Student who passes English 1C&1D may be permitted to register for English 2A&2B at the discretion of the Head of Department of English.

Program taught in:
English

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