BA in Retail Marketing (Singapore)

General

Program Description

Overview

This course is developed and awarded by the University of Stirling but taught at the Singapore Institute of Management.

Whether we shop in store, online or via the apps on our phone, our everyday lives are influenced by what happens in the retail sector. In recent years, the industry has undergone many significant changes, with increased levels of competition, internationalisation and the growth of e-commerce. In Singapore, the retail industry represents a vital market segment – contributing 18% to GDP and offering huge career potential for qualified graduates.

The Bachelor of Arts (Honours) course in Retail Marketing is developed and awarded by The University of Stirling, Scotland and taught at the Singapore Institute of Management. It’s a two-year programme for qualified applicants working or intending to work in the retail industry. It provides a solid grounding in the principles of retail business – from an understanding of branding and communications to strategic management, digital marketing and more. Stirling staff are high-profile academics with excellent international reputations, and everything you’ll learn reflects the very latest research and industry thinking.

The challenges of the rapidly-evolving retail sector mean companies want skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

Apply through the Singapore Institute of Management website.

The Institute for Retail Studies

The Institute for Retail Studies was established in 1983 to act as a focus for the academic and applied study of the retail industry. It is now one of Europe’s largest University-based retail institutes and has developed a reputation for offering a range of high-quality education and training courses to the retail sector as well as undertaking research of an international standard.

The wide-ranging experience of the Institute for Retail Studies faculty helps to ensure that the BA (Hons) Retail Marketing course is practical and up to date with trends in the retail industry, as well as emphasising the specific skills valued by employers.

The aims of the Institute for Retail Studies are to:

  • Act as a centre for and to carry out academic and applied research into the retail industry
  • Provide a resource base for academic and industry-based researchers
  • Be involved directly in teaching students about the operation of retailing and processes within the industry
  • Provide management development services allowing the dissemination of academic research and global best practice to professional management in the retail industry
  • Create links and contacts with similar institutes in other countries
  • Foster and extend links between the University sector and the retail industry

Top reasons to study with us

#1 Over 96% of University of Stirling students are in employment or further study within six months of graduating (HESA 2017)

#2 The University of Stirling is ranked 2nd in Scotland and top 10 in the UK for Marketing (The Complete University Guide 2019)

#3 Choose to spend a portion of your studies in the historic city of Stirling, Scotland

Course details

Our Singapore-based Retail Marketing course is offered on a full-time or part-time (flexible) basis over a two-year period, and is developed by the University of Stirling and taught at the Singapore Institute of Management.

You’ll complete 10 advanced modules designed to provide you with an in-depth knowledge of retail marketing and enhance your employability in the sector.

Teaching

A structured curriculum of nine modules is delivered by staff from the University of Stirling and supported by local tutors over two semesters per year.

Classes are conducted in the day and/or during the evenings. Each module will comprise of 25 hours of lectures and 15 hours of tutorials.

Timetabled classes typically take the form of lectures, workshops and seminars. Lectures and briefing sessions are intended primarily to provide you with background information (sometimes working through examples and case studies), and a starting point and guide to further reading.

Workshops and seminars are held in small groups and involve group and individual tasks, active discussion and debate. These sessions are designed to enable you to develop both intellectual and practical skills.

Assessment

Assessment is based on a combination of coursework and exams. There is an exam period at the end of each semester. While exams do form part of the assessment for most modules, no module is assessed exclusively by examination (usually exams account for 50 percent or less of the final grade). You’ll also write a dissertation on a retail-related topic with the support of a supervisor.

Classroom hours

The course includes a structured curriculum of nine modules spread over two semesters per year. Each module comprises 25 hours of lectures and 15 hours of tutorials.

Study abroad

You can choose to study in the UK at the University of Stirling campus during your 3rd semester, where you'll be expected to complete modules equivalent to 60 credits. The experience is designed to enhance your global outlook and mindset, and prepare you to work better in a global economy.

The programme fee doesn't include airfares and accommodation for the exchange semester at Stirling.

Contact

Professor Paul Freathy, Course Director

+44 (0) 1786 467410

j.p.freathy@stir.ac.uk

Fees and funding

For fees and funding information, please visit the Singapore Institute of Management website.

Last updated Dec 2020

About the School

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society.

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society. Read less