BA in Product Design


Program Description


The Product Designer is concerned with the creation and design of products for industry. This professional is capable of managing the process of innovation in all of its phases: creative, social and technological. His role is in fact, that of understanding and foreseeing the needs of the market, put them into the context of the organization and translate them into a concrete project for eventual production on an industrial scale. His design culture must be vast, covering theoretical aspects as well as specific technical aspects of the project.

Professional profile: Product Designer, Concept Designer, Art Director, System Designer, Research Assistant for materials, components, technical devices.

The product designer is responsible for defining all components of the product which interact both physically and emotionally with the consumer, and which allow it to be used for its final intent. The course studies the development of both theoretical and practical knowledge of industrial systems, technological tools, and production processes and materials, and gives the student practical study in the relationship between industry and the market.

The first year Product Design is dedicated to the teaching of the fundamentals, the basic training regarding the culture, the tools and the rules which distinguish and characterize a project based approach.

The second year concentrates on the methods and assisted project design. The student acquires knowledge and competence in specific professional areas, through practical experiences, the study of technical disciplines and characteristics of the culture, with particular attention given to the evolution of the context, the markets and the language used.

The third year is dedicated to an advanced design project in a professional setting, gaining experience in what is required of a professional designer in various fields.

The final thesis project is both complex and detailed, carried out in collaboration with organizations and companies who work together with the European Design Institute and who are looking for original and innovative solutions.

The students are encouraged to become completely autonomous, capable of making coherent decisions based on reasoning, to demonstrate relationship skills and to assume precise responsibilities. The semi-professional experience represents for the graduates a ‘special advantage’ upon entering the work force. The training is carried out by professionals from various business sectors; in this way the highly fluid transitions we see in the real world job markets both nationally and internationally, can find an immediate connection with the students participating in these up to date and relevant courses.

The outline as described above constitutes the obligatory program which all students must complete and upon which the exams or other forms of verification will be based. During the three year program, there is the possibility to participate in design workshops, cultural seminars, contests, conferences, special projects, and company and factory visits. Participation in these activities is in addition to the study plan of which they are an integral part. Just as in the same way, the other organized activities, both personal and in the laboratory, constitute an integral part of the course.

The course is recognized by Italian Ministry of Education and Research (MIUR) as an Academic Diploma Level I (180CF).

Last updated Dec 2019

About the School

The leading city of the world in terms of the sheer scale of its cultural heritage, in its 30 centuries of history it’s been the first and the largest metropolis of the world.

The leading city of the world in terms of the sheer scale of its cultural heritage, in its 30 centuries of history it’s been the first and the largest metropolis of the world. Read less