BA in Marketing

General

Program Description

BA in Marketing

This degree has two main aims:

To provide a robust foundation in the principles of marketing, relevant to the professional standards of the Chartered Institute of Marketing


To prepare students for a variety of roles within marketing: product manager, brand manager, advertising executive

Core modules will establish your understanding of marketing theory and practice and also develop other key abilities required by business organizations: IT skills, communication skills, analytical skills. Course modules will allow you to focus on specific areas of marketing relevant to a particular career choice.

When you graduate you will be able to:

  • Demonstrate a comprehensive understanding of marketing theory
  • Analyse strategic market behavior
  • Understand the principles and responsibilities of other management functions, including human resources and accounting and finance
  • Show a real awareness and understanding of contemporary global business issues

On a more practical level you will be able to:

  • Apply relevant techniques to identify and exploit market opportunities
  • Devise appropriate marketing objectives around customer acquisition and retention
  • Plan and execute research projects
  • Effectively communicate results at whatever level appropriate to the audience

This course delivers a good balance between academic and vocational content. It is about delivering a good grounding in marketing and management theory whilst also preparing you for a successful career.

It also cultivates the intellectual capacity to allow you to continue to develop and keep pace with a changing business environment.

Last updated Feb 2018

About the School

University Centre Peterborough Studying for a degree can mean student debts, moving away from home and finding your feet in a strange city, but with University Centre Peterborough you don't have to go ... Read More

University Centre Peterborough Studying for a degree can mean student debts, moving away from home and finding your feet in a strange city, but with University Centre Peterborough you don't have to go far to go a long way. University Centre Peterborough represents the single most important development in providing Higher Education in Peterborough's history. The University Centre offers a broad portfolio of courses covering a range of subject areas and we are rapidly developing specialisms in a number of key areas. Our portfolio is constantly being revised and updated to take account of the emerging needs and aspirations of our local market. So if you want to be a name instead of a number University Centre Peterborough is the place to be! Read less