BA in Marketing
Birmingham City University
Key Information
Campus location
Birmingham, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 - 5 years
Pace
Full time, Part time
Tuition fees
GBP 9,250 / per year *
Application deadline
Request info
Earliest start date
Sep 2024
* UK students: £9,250 per year | international students: £13,980 per year
Scholarships
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Introduction
Recognised by the Chartered Institute of Marketing our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.
Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.
To be successful in this exciting area not only requires a depth understanding of the core principles but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach
Tailor your Marketing Degree
Our suite of Marketing courses will enable you to tailor your interests to a specific area.
Our BA Marketing degree has a number of optional modules, or after the successful completion of your first year you can switch to one of the other specialised marketing degrees:
- Marketing with Advertising and Public Relations
- Marketing with Digital Communication
What's covered in this course?
Inspiring our students in all aspects of marketing, we put an emphasis on employability, Employability focused means more than securing a role on graduation, it is an enduring principle that ensures that you have the resources and competencies to maximise all of your future career opportunities. You will receive this through every module and through enhanced experiences such as the opportunity to work in our very own student-led marketing agency. Placements are available, with numerous companies holding our placement students in high regard thanks to their real-world practical skills.
This course is one of six marketing degrees that have been designed to meet the diverse areas of marketing. This suite of courses is distinct in that it offers you a set of pathways that you can choose from irrespective of the course that you entered. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.
Each course in the suite has been designed to:
- Equip students with the ability to apply marketing theory and practice in a variety of business situations.
- Develop key transferable skills that are essential to a career in marketing.
- Provide students with the opportunity to develop specialist marketing skills of their choice.
Professional placement year
This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.
The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course.
Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year (£1,850 for UK students).
Why choose us?
- You could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.
- In all of our courses, you will gain a professional focus and real-world experience in marketing, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long professional placement as part of your degree course.
- Recognising the global scope of marketing, all our courses have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, including our many overseas study exchange programmes.
- As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd at graduation.
- You’ll learn from industry-experienced staff, and have the chance to network with fantastic guest speakers year-round. Our excellent links with Birmingham businesses mean everything about our course is linked to the constantly evolving marketing sector.
- Don't meet the entry criteria? Our Foundation Year courses offer a route to a full undergraduate degree at a lower entry tariff.
Gallery
Curriculum
First Year
In order to complete this course, you must successfully complete all the following core modules (totalling 120 credits).
- Principles of Marketing
- Developing Your Personal Brand
- Creative Concepts and Design
- Consumer Behaviour
- Finance for Managers
- Content Marketing
Second Year
In order to complete this course, you must successfully complete all the following core modules (totalling 80 credits).
- Brand Dynamics and Activation
- Data, Insights and Analytics
- Marketing Communications Planning
- Experience Design
Optional Module
- Study Abroad
In order to complete this course, you must successfully complete at least 40 credits from the following indicative list of optional modules.
- Visual Communications for Marketers
- Routes to Market
- Behavioural Science
- Digital Communications and Influencer Marketing
- Live Event Experiences
- Commercial Management
- Neuropsychology
- MarTech and Automation
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Professional Placement (Optional)
In order to qualify for the award of BA (Hons) Marketing with Professional Placement Year you must successfully complete the following module.
- Professional Placement Year
Final Year
In order to complete this course, you must successfully complete all the following core modules (totalling 40 credits).
- Marketing Strategy and Leadership
- One Planet Business
In order to complete this course you must successfully complete at least 80 credits from the following indicative list of optional modules.
- Contemporary Advertising
- Creativity, Innovation and Entrepreneurship
- Managing Customer Relationships
- Digital Analytics for Marketing
- PR Planning and Reputation Management
- Selling and Sales Management
- Cross Cultural Consumer Behaviour
- Digital Enterprise
- Business Research Methodology and Practice
- Business Research Project*
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Career Opportunities
Enhancing your employability skills
Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.
Alongside gaining marketing skills will be a range of transferrable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries.
In addition, you could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.
You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment.
Placements
By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.
Previous students have undertaken placements with companies such as Sky, Johnson & Johnson, and Disney.
Whether you take the four-year or three-sandwich route, the important thing about work placements is that they provide an opportunity for you to get to grips with working, meeting deadlines and working in a team. A placement enhances your knowledge in many ways, helping you with your course, as well as helping you to find out more about a job or industry, leading to more informed decisions upon graduation.