BA in Marketing

General

Program Description

The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management.

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Requirements for the Degree

  • General Psychology
  • Statistics I
  • Statistics II
  • Financial Accounting
  • Introduction to Visual Communication
  • Business Communications
  • Microeconomics
  • Microcomputer Applications
  • Principles of Marketing
  • New Product Management or E-Marketing
  • Market and Marketing Research
  • Consumer Behavior
  • Integrated Marketing Communications
  • Strategic Marketing Management
  • Four major electives; at least two in Marketing, plus two in Business, Communications, Media Studies, Economics, Finance, Management, Marketing, or Mathematics

Last updated November 2019

About the School

John Cabot University, founded in 1972, is an American liberal arts university offering undergraduate degrees to English-speaking students from all over the world. You will study in the heart of Rome, ... Read More

John Cabot University, founded in 1972, is an American liberal arts university offering undergraduate degrees to English-speaking students from all over the world. You will study in the heart of Rome, surrounded by culture, history, art, business, and politics. Read less