The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management.


Requirements for the Degree

  • General Psychology

  • Statistics I

  • Statistics II

  • Financial Accounting

  • Introduction to Visual Communication

  • Business Communications

  • Microeconomics

  • Microcomputer Applications

  • Principles of Marketing

  • New Product Management or E-Marketing

  • Market and Marketing Research

  • Consumer Behavior

  • Integrated Marketing Communications

  • Strategic Marketing Management

  • Four major electives; at least two in Marketing, plus two in Business, Communications, Media Studies, Economics, Finance, Management, Marketing, or Mathematics

Program taught in:
  • English

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Last updated September 12, 2019
This course is Campus based
Start Date
Jan 20, 2020
4 years
2,170 EUR
- one course; 3,170 € - two courses
By locations
By date
Start Date
Jan 20, 2020
End Date
Apr 2024
Application deadline

Jan 20, 2020

Application deadline
End Date
Apr 2024