Master the art of persuasion by working with real clients in advertising and gain a Chartered Institute of Marketing (CIM) accredited degree, recognised by major employers. The course is also rated 95% for overall student satisfaction (NSS 2017). On the course, you will explore subjects such as consumer behaviour, marketing communications and the global business environment in you first year. You can then specialise and tailor your degree to your interests with subjects such as luxury brand management, services marketing and the advertising agency. Throughout your degree you will learn how to pitch to clients, manage the creative process and deliver on brief, preparing you perfectly for the working world.
From 2018, the University of Gloucestershire Business School will move to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £16 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the new Business School and other developments with our virtual fly-through video and see where you could be taking the first steps towards your career in marketing.
As well as this, our Make It business experiences are designed to ensure that you stand out from the crowd when you graduate.
Make It international: gain global experience. You will study the principles of modern enterprise from an international perspective while engaging with businesses in the thriving capital of Milan. Milan offers you the opportunity to explore influential brands including Alfa Romeo, Armani and Prada and discover their strategies for success. Having global exposure will help you stand out in the job market, no matter whether you plan on having an international career or not. For this vital reason, the trip is included in the cost of your fees.
Make It real: learn from people who have been there and done it. Leading international brands will deliver inspiring lectures and give you a real insight into how to succeed in global business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. Real-world application is embedded throughout your learning and you will work on live marketing challenges with UK and international brands such as Disney, IMI and Capgemini.
Make It Happen: grow into a career-ready graduate. Work placement opportunities give you for confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros and BMW. You will also shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus. All of this is designed to give you the skills and the CV to pursue your chosen career. Graduates have gone on to work all across the business spectrum; from starting their own businesses to working for companies such as British Airways.
As well as a mix of lectures, seminars, group work and presentations, you'll work on live marketing challenges, connecting products, services and brands to customers. Real-world case studies offer you the opportunity to build your expertise while simulations working on live marketing campaigns with the UK and international brands give you practical experience.You will have opportunities to work with leading businesses abroad as part of your international trip and be able to complete a work placement as part of your degree. This will prepare you to graduate career-ready.
- Digital marketing manager
- Head of creative
- Advertising manager
- Communications manager
- Brand manager
Build your industry knowledge and experience by working with industry leaders. Hear from a range of industry experts such as Superdry at guest lectures throughout your course.