BA in International Sales and Marketing Management

General

Program Description

BA in International Sales and Marketing Management

ZIBAT Campus Roskilde (Business & IT) offers you a possibility for a top-up Bachelor Degree in International Sales and Marketing Management.

If you are an AP (Academy Profession) graduate in Marketing Management or hold similar international qualifications within the field of Business and Economics, then this 1½ year top-up programme may be of interest to you.

Are you pursuing a career in international business?

The purpose of the course is to educate bachelors in International Sales and Marketing Management who can perform duties related to international business in the marketplace independently and professionally – with focus on small and medium-size businesses especially within international business-to-business sales.

A growing business area

International sales and marketing is a growing business area reflecting the ever growing internationalisation of the business community – especially the segment of small and medium-size companies. There is a growing demand for young employees with the right mix of sales and marketing competences in jobs such as:

  • International Sales Representative
  • Executive Sales Supporter
  • Key Account Manager
  • Sales Planner
  • Assistant Sales Manager
  • Sales Manager
  • Sales and Marketing Coordinator
  • Accreditation and opportunities for further education


The Bachelor of International Sales and Marketing Management provides access to relevant master degree programmes at a number of universities and business schools in Denmark. Apart from Danish universities, you will also have a wide range of opportunities for further education in other countries, especially in Europe, since the programme is ECTS accredited. Please note that you may be subject to residence permit regulations in other European countries

Programme information

The syllabus and learning objectives of the programme are based on research into the future requirements of business and industry for staff with an international profile, good language skills and a broad foundation in economics, with a special view to coping with marketing assignments.

You will gain thorough insight into Marketing, Logistics, Management and Organisation, Finance and Economics, and Business Law.

Purpose of the programme

The purpose of the programme is to qualify the students to work independently in analysing, planning and implementing domestic and international marketing activities in the trade, production and service industries.

Bachelor project

The project will take the central topics of the study programme as its starting point and can contain elements from the internship.

The problem statement for the project is prepared by the student, preferably in cooperation with a company. The project’s problem statement must be
approved by Campus Roskilde (Business & IT).

Last updated Jan 2018

About the School

Roskilde Business College is among the oldest business colleges in Denmark. Founded in 1869, the college has been an important part of the educational sector in Roskilde for more than a century. The C ... Read More

Roskilde Business College is among the oldest business colleges in Denmark. Founded in 1869, the college has been an important part of the educational sector in Roskilde for more than a century. The College is located in the city of Roskilde, which is only 20 minutes by train from Copenhagen. Roskilde Business College offers education for young people and adults in a modern study environment with stimulating academic learning, combined with elements of general education and social competence, and forward-looking teaching methods. Development and QualityCampus Roskilde (Business & IT) has a long and proud tradition that combines excellence with a dynamic and innovative culture. Our aim is to be among the best educational institutions in our region when it comes to education and training. In accordance with Danish regulation, we have implemented a quality concept and policy where we both survey among our staff as well as students. The overall aim is to have a solid basis for developing the yearly action plan aimed at meeting our users even better. You can learn more about our quality concept here. Student Surveys Campus Roskilde (Business & IT) conducts an annual opinion survey among students in all our Programmes. Among others, the survey enables the college to improve both teaching and college environment. Benchmark SurveysA similar survey is conducted simultaneously at all business colleges in Denmark. This way the colleges are able to compare results and learn from those colleges which do particularly well in certain areas. This survey is named the benchmark survey. Read less