Objectives and Learning Outcomes
At the conclusion of the program, students will be able to:
- Combine an understanding of a range of practical, theoretical and personal skills required for professional management roles within a variety of international hotel and tourism organizations.
- Synthesize strategic, human resource and marketing processes of a commercial hospitality enterprise within the context of the global nature of the business.
- Cultivate a professional management attitude by nurturing corporate culture and social responsibility to add value to an organization.
- Confidently debate, research and synthesize theories.
- Critically analyze different multilateral institutions and transnational organizations involved in international tourism management.
Leadership and Business Performance
The purpose of the module is to provide the student with a detailed overview of leadership in organizations as applied to the service industry. The student will explore all facets of the leader and the leader interaction with the organisation and the people, the skills, behaviours, styles and the soul and mentality that a leader displays to influence the working culture for performance and well being and also explore how leaders can be developed by pursuing answers to the question whether leaders are born or made. The student will also have the opportunity to test your own personality style as an indicator of your potential leadership approach to work and life.
Tourism Planning, Development, and Management
The module develops the specialist area of tourism planning, development and management, providing students with an appreciation of the difficulties associated with planning, developing and managing tourism at various scales (international through to communities), and for niche markets (including political & dark tourism, indigenous peoples tourism, ecotourism and peripheral areas tourism; including tourism development and management within protected areas). The value that tourism is worth both in economic, social and environmental terms is addressed through the challenges of planning, developing and managing tourism in line with sustainability principles. Students are also encouraged to see how the planning, development, and management of tourism in destination regions are often influenced by external forces beyond the industry’s control.
Tourism and the Business of Hotels
Hotels not only provide commercial hospitality but can in themselves be used to drive the development of the tourism industry. Hotels are therefore an integral part of the hospitality and tourism industry.
The aim of the module is for the student to examine the hotel sector and in doing so; develop a critical awareness of the issues impacting on the sector; determine the major influences; develop knowledge of the latest trends and the future of the sector; and appraise how the hotel sector fits within the wider tourism industry.
Services Marketing Management
Within an increasingly diverse, turbulent and expansive international environment, a strategic approach to services marketing management is imperative for long-term business survival. Marketing management is a means by which organizations seek to satisfy the continually changing needs of consumers. However, the characteristics of services differ significantly from tangible goods and this requires a very different approach to marketing management. Managers in this industry sector need to understand marketing management as applicable to goods and services.
The aim of this module is to evaluate approaches to planning, organizing and controlling the service marketing management function that is characterized by intangible, inseparable, variable and perishable product offerings. Particular emphasis is placed on developing a strategic approach to the industry globally and encouraging students to apply the theory learned to the hospitality industry.
Strategic Management in Hospitality
There is a need for managers and leaders in businesses to be able to explain, develop, apply and implement the strategic management process in order to achieve competitive advantage. This module will equip students with the perspectives necessary to carry out effective strategic analysis of organizations to both achieve and sustain that competitive advantage.
- Entry requirements: Higher Diploma in International Hotel and Tourism Management or equivalent.
- Age requirements: 19 and above
- Language proficiency: Required English level by interview / HTMi test or have TOEFL 550 or IELTS 6 or equivalent HTMi English Placement Test Score.
- Prior work experience: 1 year, may include work placements/internships
Delivery and Assessment Methods
- Mode of delivery: Face-to-face, blended learning platforms, online, research, student-centered learning, tutorials, lecture, presentations, assessments, project-based assignments, and applied to learn.
- Final assessment: Written exams and final projects.
- Graduation requirements: 60%
- Average student-teacher ratio: 15 students per 1 teacher
- Total contact hours: 360 hours full-time
- Duration of program: Academic Study: 20 Weeks
Students who successfully complete the program will be awarded the Bachelor, BA Degree in International Hotel and Events Management by HTMi Hotel and Tourism Management Institute.
Bachelors graduates can continue on to the Postgraduate programs.