BA in Hospitality Management (Meetings and Events Management)

Have you always imagined yourself orchestrating events, from fantastic charity galas to blockbuster music festivals to intimate, protocol-driven receptions?

The Chicagoland area is a perfect location to pursue this course of study. Chicago is home to McCormick Place, North America's largest exhibition, and events space. And as corporate event planning is a growth industry, it is important to note that hundreds of prominent corporations and organizations are also headquartered in the area.

At the heart of any event or meeting, there is a manager or planner who can apply an eye for detail to every element. This concentration will help you cultivate that ability, as well as develop the leadership and teamwork skills critical to success.

In addition, you'll study coursework that focuses on how to market special events, make smart vendor and contract decisions, and work closely with clients to fulfill their specific needs.

Our coursework focuses directly on the particular logistic demands of tradeshows, association, and corporate meetings, galas and fundraisers, and milestone celebrations.

Course Sampling:

  • Management of Sales and Promotions - Considers the theories and practices of sales, promotions, public relations and advertising. Provides a summary overview of consumer behavior and how properties and chains effectively use promotional media. Discusses sales department organization, sales technique and account management, and the negotiation and management of group and catering contracts.
  • Special Events and Event Marketing - Focuses on managing special events proper and how to use events as a marketing tool to promote a company or cause - concerts, sporting events, street fairs, etc.
  • Conventions and Large meetings - Focuses on the organization of large meetings and the interface between meeting planners, exhibitors/organizers, city departments and service providers around the city. Students learn how to plan, organize and execute a large meeting or an activity associated with a convention.
  • Sustainable Tourism - Presents the structures and economics of modern tourism. Emphasizes eco-tourism and sustainable development. Utilizes Chicago tourism authorities, tackling realistic projects critical to the planning and development of a destination.
  • Introduction to Design - Presents basic design principles through the lens of interior design. Includes historical as well as current design trends.
  • The Global Economy - Covers traditional macroeconomics topics in an international context. Topics include national income accounting, inflation, unemployment, fiscal policy, money, the banking system and monetary policy. Macroeconomic interdependence among nations and its implications for policy, global commerce, and international entities are examined, as are the economics of social responsibility.
  • Legal Issues in Hospitality Management - Describes the rights and responsibilities of hotels, food, and beverage service operators, guests, and employees. Includes creating, implementing, and enforcing compliance procedures to uphold the law and mitigate risk.
Program taught in:
  • English

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This course is Campus based
Start Date
Jan 2020
Sep 2019
Duration
3 years
Full-time
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