BA in Hospitality Management (Hotel and Lodging Management)
Hotel managers are strong leaders, with a flair for organization, communication, and most importantly working well with other people. They need to completely understand every element of an ideal guest experience, from lodging to dining to events. They must be able to solve problems and concentrate on details.Initiative, self-discipline, effective communication skills, and the ability to organize and direct the work of others are essential. Hotel managers must be born diplomats, especially when handling guest complaints.This hospitality degree concentration takes a detailed look at these areas, as well as revenue management, sales and marketing, and more. In addition, you'll have countless opportunities to develop skills you'll need in this role, including leadership, teamwork and communication. Hotel and Lodging Management Program Course Sampling:
Management of Sales and Promotions - Considers the theories and practices of sales, promotions, public relations and advertising. Provides a summary overview of consumer behavior and how properties and chains effectively use promotional media. Discusses sales department organization, sales technique and account management, and the negotiation and management of group and catering contracts.
Information Management and e-Marketing - Presents inventory management issues related to today's diverse electronic marketplace. Focuses on B2B and B2C solutions utilizing legacy GDS software as well as more modern internet connectivity. Acquaints students with the elements key to developing and operating a successful hospitality proprietary website.
Revenue Management - Takes an active, dynamic approach to managing revenue streams to ensure an organization's long-term viability and financial health.
Sustainable Tourism - Presents the structures and economics of modern tourism. Emphasizes eco-tourism and sustainable development. Utilizes Chicago tourism authorities, tackling realistic projects critical to the planning and development of a destination.
Introduction to Design - Presents basic design principles through the lens of interior design. Includes historical as well as current design trends.
The Global Economy - Covers traditional macroeconomics topics in an international context. Topics include national income accounting, inflation, unemployment, fiscal policy, money, the banking system and monetary policy. Macro-economic interdependence among nations and its implications for policy, global commerce and international entities are examined, as are the economics of social responsibility.
Legal Issues in Hospitality Management - Describes the rights and responsibilities of hotels, food and beverage service operators, guests, and employees. Includes creating, implementing, and enforcing compliance procedures to uphold the law and mitigate risk.