BA in Heritage and Tourism


Program Description


If you have aspirations of working in the heritage, conservation or tourism sectors, our dedicated Heritage and Tourism degree is the perfect starting point. This course is a fully integrated degree taught in conjunction with Forth Valley College, and you'll spend the first two years studying at the college and the final two studying at the University of Stirling campus.

The course is supported and shaped by leading organisations such as Historic Scotland, VisitScotland and Scottish Canals, and delivered jointly by the University of Stirling and Forth Valley College. Your studies will reflect the importance of combining academic knowledge with a firm grasp of business. You’ll learn about heritage, history, exhibition design, marketing and environmental studies – as well as the challenges facing the management and promotion of historic and natural environments in Scotland and beyond.

Every aspect of the course is positively influenced by the expertise of our professional partners, helping to distinguish our programme from other travel and tourism courses. You can be confident that everything you’re learning is rooted in the latest industry thinking, and designed to prepare you for a career in the sector. You’ll also apply your skills in real-world settings while you study – further sharpening the skills you’ll put to use when you transition into the exciting professional world of heritage and tourism.

Top reasons to study with us

#1 Shaped by professional input from leading organisations such as Historic Scotland, VisitScotland and Scottish Canals

#2 96% of our undergraduate leavers are in Employment or further study within 6 months of graduation (Destination of Leavers from Higher Education survey 2015/16)

#3 Specialise in diverse areas including heritage, tourism, history, literature, marketing and environmental studies

Course details

The first two years of this course are based at Forth Valley College’s Stirling campus, while Years 3 and 4 are taught at the University of Stirling.

Year 1 (at Forth Valley College)

  • Structure of the Travel and Tourism Industry
  • Applying Marketing Principles in Travel and Tourism
  • Creating a Culture of Customer Care
  • Preparation for Employment in Travel and Tourism
  • Providing Information on the Scottish Tourism Product
  • Scottish Tourism Product: Niche Markets
  • Research Skills
  • Visitor Attraction Operations
  • Countryside Recreation and Access
  • Scottish Natural Heritage Tourism
  • Personal Development Planning
  • Using Software Application Packages
  • Communication: Analysing and Presenting Complex Communication
  • Travel and Tourism Graded Unit 1

Year 2 (at Forth Valley College)

  • Influences on the Travel and Tourism Industry
  • Marketing and Planning in Travel and Tourism
  • Planning and Sustainable Development in Tourism
  • Tour Operations
  • Food Tourism and Culture
  • Visitor Attraction Management
  • Practical Travel and Tourism Visit
  • Work Experience
  • Role of History, Culture and Genealogy in Scottish Tourism
  • Countryside Visitor Management
  • Heritage Studies: Scotland
  • The Making of Modern Britain (taught at the University of Stirling)
  • Travel and Tourism Graded Unit 2


You’ll learn through a combination of lectures and small group sessions, as well as gaining valuable insight into the heritage and tourism industries through work placements and field trips.


You’ll be assessed via examinations, essay writing, workshop reports, presentations and other forms - such as your dissertation. Your final Honours classification will be based on work done in Years 3 and Year 4. Modules are typically assessed by a combination of coursework and examination, with the weighting varying depending on the nature of the material taught and the module outcomes specified.

Study abroad

As a University of Stirling student, you’ll have the opportunity to broaden your horizons and study abroad through our well-established connections with several international universities.

Find out more about studying abroad.


Muriel Alexander, University Partnership Officer, Forth Valley College

+44 (0) 1324 403009

Fees - 2018/2019

  • Overseas students (non-EU): £12,140
  • Scottish and EU students: £1,820
  • Students from the rest of the UK: £9,250
Last updated Nov 2018

About the School

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society.

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society. Read less