BA in Communication and Public Relations

General

Program Description

The BA in Communication and Public Relations provides students with an in-depth understanding of how communications practices, theories, and skills powerfully shape and inform the world we live in. The program takes a global approach to communication studies, which is crucial in a field where new technologies and forms of communication have shrunk time and space. The program focuses on two key fields, namely, media studies and strategic communication, which are studied from a global angle which emphasizes intercultural differences and the global trends that shape them. Example courses include courses in public diplomacy, political communication, advertising, public relations, lobbying, intercultural communication, journalism, and film. In addition to their theoretical education, students are trained to acquire valuable practical skills including the ability to find, analyze, critique, organize, write, edit and present information aimed at different audiences.

Career perspectives

Graduates of Communication and Public Relations at VeCo are well prepared to play a leading role in the communications department of political institutions, corporations, lobbying firms, and media organizations. Careers of our recent graduates include communications & public relations, marketing & advertising, media & journalism, International Organisations (NATO, EU), policy research and political communication.

Communication and Public Relations graduates can continue their postgraduate studies in a wide range of fields, including communications, leadership, management, marketing, PR, journalism, media management, business, and human resources. Our graduates who majored in Communication and Public Relations have successfully completed graduate studies in a number of prestigious universities, including Georgetown University in Washington, DC, the London School of Economics, the University of Edinburgh, Boston University, the George Washington University and the University of St Andrews.

An International Hub of Communication

Studying Communication and Public Relations in Brussels offers students the opportunity to study in the world’s top diplomatic city, and one of the world’s largest business and media centers, home to the second-largest press corps. Students learn from experienced professionals from political institutions, media organizations and international corporations via guest lectures, and they gain practical experience thanks to the internship program. This is invaluable in enabling them to make use of the knowledge and training acquired through their studies, as well as in helping them to quickly develop and operate within a professional environment.

Through Vesalius College’s extensive network, students can establish contacts and pursue networking opportunities that will be valuable throughout their careers. Vesalius College’s Communications department is an institutional member of the European Communication Research and Education Association, which allows our students to connect with other ECREA members through activities, conferences, and seminars organized by the association.

Degree Structure

To complete the bachelor’s degree in Communication and Public Relations at Vesalius College, a minimum of 180 ECTS is required. Most students complete the intense and rigorous study program within 3 years of admission to the college. Students are also encouraged to complete a Study Abroad semester at one of our partner universities abroad and to take an internship via our prestigious internship program.

The 180-ECTS degree program is divided into several different requirements.

Students usually start with the core courses, a set of courses that develop the relevant skills, knowledge, and abilities essential to the College’s distinctive program of undergraduate education.

In addition to the core curriculum, students take major requirement courses that allow students to get a solid grasp of key theories and methods specific to Communication and Public Relations. The major elective and free elective courses allow students to personalize their education experience, as students can choose a combination of major electives and free electives based on their interests and personal development. Students may also choose to complete a minor, regardless of their major. However, in order to obtain the ‘Minor’ classification, students must follow all four courses within that Minor.

The BA in Communication and Public Relations culminates in two major components. First, the Capstone course is offered during the final semester of a student’s major and provides an invaluable opportunity to make full use of all of the key learning objectives that the faculty expect the students to have acquired throughout the major. Students have an opportunity to work for an external partner, such as Education International (https://www.ei-ie.org/), under the direction of an advisor. Second, students also complete a Bachelor Thesis in their final year. In the first part of the thesis process, students develop an extensive thesis proposal, which is then implemented in the second part of the thesis process.

Courses

Core Courses

  • Academic Writing & Critical Thinking
  • Global Ethics
  • Intermediate Qualitative Research Methods
  • Intermediate Quantitative Research Methods
  • Introduction to Statistics
  • Leadership and Personal Development Track

Major Requirements

  • Human Communication
  • Intercultural Communication
  • Introduction to Economics
  • Global Politics
  • Corporate Communication & Public Relations
  • Persuasive Communication
  • Communication Audiences & Effects
  • Communication Ethics & Law
  • Media & Society
  • Marketing Communication & Advertisi
  • Capstone in Communication & Public Relations
  • BA Thesis in Communication & Public Relations

Major Electives

Communications students choose three Major Elective courses out of the list below.

  • Gamification in Politics, Business and Communication
  • Global Communication
  • Photojournalism
  • World Cinema: History, Theory and Narration
  • European Cinema: Present, Past and Future Trends
  • Transmedia Scriptwriting
  • Video Production: Theory and Practice
  • Public Diplomacy

Free Electives (24 ECTS)

Students also choose three free electives from any of the Bachelor-level courses offered by Vesalius College or one of its partner institutions previously mentioned.

For example, students may choose courses within their major, another major, or outside the curriculum of all majors (e.g. language courses).

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*Students unable to meet the above-mentioned application deadlines should contact the Admissions Office.

Last updated Jan 2020

About the School

Vesalius College is one of the few higher education institutions in Brussels that offers European-focused Bachelor’s degrees solely taught in the English language. Founded in 1987 by the Vrije Univers ... Read More

Vesalius College is one of the few higher education institutions in Brussels that offers European-focused Bachelor’s degrees solely taught in the English language. Founded in 1987 by the Vrije Universiteit Brussel and Boston University, Vesalius College offers American-style education that includes small classes, low student-teacher ratios and participatory classroom experiences. Vesalius College takes full advantage of its location in the Capital of Europe with guest lectures from European policymakers, diplomats, business leaders, journalists and other experts. With a diverse student body drawn from all corners of the globe (50 + nationalities), Vesalius College provides an enriching academic and cultural experience. Read less