This course is held in the English language.
The Fashion Communicator in the digital era blends stylist skills and communication and marketing techniques: he designs the visual identity of a fashion brand, of a fashion magazine or of related events, designing the atmosphere and style. This profile is a thorough professional figure ready to deal with both offline and online media and tools.
The Fashion Stylist’s goal is to create a coordinated style image that, in addition to being coherent, express an original perspective on contemporary trends or predict new ones. In recent years, this professional position has widened its range of competencies including the artistic direction of collections, integrated communication strategies, cool hunting and trendsetting.
The course offers a unique education path combining luxury fashion values with the excellent manufacturing districts of Tuscany. LuisaViaRoma.com, one of the most renowned e-commerce in the fashion field, is the main partner.
Fashion Stylist and Communicator, Digital PR, Fashion Editor, Visual Merchandiser, Art Direction Coordinator, Fashion Event Coordinator, Fashion Blogger, Fashion Marketing Specialist.
A Fashion Communicator is a professional with a wide knowledge of fashion culture, “designing images” for photographic shootings, videos, blogs, e-commerce, fashion films, fashion shows, editorial products.
Methodology and structure
The objective of the course is training professionals who can efficiently participate in the creation, communication, and promotion of a brand and a fashion product as well as in the conception of its style and aesthetics. Becoming a Fashion Communicator, which is a multidisciplinary and analytical profile, requires completing a transversal education that must include a solid cultural background and a good knowledge of the technical tools of photography, video making and the world of fashion (materials, codes, characters, etc). The professional has the ability to build a wide framework of visual and aesthetic references: art history, costume, cinema, music, languages of video and photography, interpreting and analyzing trends.
The Specialisation in Fashion Styling implies the development of the skills required to conceive a communication strategy for a brand or a fashion product by means of traditional and web-based tools. The subjects presented analyze various segments of fashion communication: public relations, event planning, understanding quality, and product values settings and project development connected to a product or a brand.
The student is able to interpret and understand contemporary fashion and generate a personal story using innovative and contemporary projects in the field of fashion publishing and event planning, experimenting new channels.
About the School
Florence boasts one of the world most important artistic and cultural heritage, but it is also a city with a long history in Italian design.