BA in Fashion Management and Marketing

General

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Program Description

The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to fashion management.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with the necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

We offer courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product development, and luxury brand management, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This programme ensures students have an innovative and visionary approach as marketers. The academics and teaching methods support our mission to further develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as teamwork and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.


Top 5 reasons to study this programme

  • Learn how to identify and market the true value proposition of the products and services as well as conducting market/consumer research.
  • Learn about consumer psychology in relation to luxury brands.
  • Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising.
  • Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai.
  • Contribute to the Richmond Fashion Society and write for our Magazine.


After you graduate

Career Paths

Luxury Fashion Brands Management, Retail Management, Marketing Research & Branding, Advertising, Fashion buying, Consultancy

In the workplace:

Ernst and Young, KPMG


Further Education

Parsons Design School – New York, UAL, Central St Martins, Harvard Kennedy School, London School of Economics and Political Science, SOAS, University of London, The MIT Sloan School of Management, University of Toronto


Career Support

We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships, you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.


Study Abroad

All students at Richmond University have the opportunity to study abroad. You can either study at one of our campuses for a semester to a year or study overseas at any of our partner locations across the world giving you a unique experience.


Entry Requirements

A Level: 96 UCAS points

US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)

International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.

Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade C, including mathematics and English.


English Language Requirements (Non-Native English Speakers)

  • IELTS 5.5 with 5.5 in each Listening, Speaking, Reading and Writing
  • TOEFL (IBT) 80+ overall with: Listening 17, Reading 18, Writing 17, Speaking 20
  • Pearsons Test of English (PTE) 51
  • Overall Cambridge English Scale score of no less than 168 in Listening, Reading, Writing and Speaking.


How to apply

You apply directly using the Common Application ($50.00) or the Richmond One Line Application. In order to submit your application, you will need the following information:

  • Details of your education history, including the dates of all exams/assessments.
  • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference.
  • A personal statement – this can either be emailed as a Word Document or PDF or completed online.
  • An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate.

Last updated December 2018

About the School

Richmond is an American International University, established in 1972 and based in West London with two campuses in Richmond Hill and close to Kensington High Street. Since 1981, the university has be ... Read More

Richmond is an American International University, established in 1972 and based in West London with two campuses in Richmond Hill and close to Kensington High Street. Since 1981, the university has been awarding US Degrees accredited by The Middle States Commission on Higher Education. One of the latest achievement that Richmond is proud to announce, is being granted the power to award students with its own UK degrees starting from August 2018, as a consequence of having been recently granted Taught Degree Awarding Powers (TDAP) by the Privy Council. Read less
Kensington , Richmond + 1 More Less