Our BA Digital Media will immerse you in one of the fastest-growing sectors of the creative industry, and equip you with the tools for a successful career in digital and new media.
This innovative course will shape you into a digital media professional who can design cross-platform digital communication products, such as digital campaigns, websites, mobile apps, and immersive and interactive experiences in a variety of contexts.
The Department is equipped with industry-standard digital facilities, housed in a brand new, dedicated space opening in September 2019, where using the tools of the trade will become second nature to you. You will have access to state-of-the-art digital and creative spaces and resources, including a newsroom, various studios and a cinema.
BA Digital Media is shaped by the demands and requirements of the digital media industry, providing you with an innovative learning experience that is directly relevant to the sector.
You will be at the forefront of technically-driven creation, learning to create graphic and interactive interfaces, and plan and design immersive digital experiences.
This course is designed with your future employability at its heart. You will be encouraged to apply your skills through a work placement in year three, where you will gain first-hand, practical experience that will enhance your CV. You will also work on practical projects, ranging from developing an online advertising campaign to creating a mobile app, depending on the pathway you choose.
You will graduate as a highly-skilled digital media designer, with an arsenal of sought-after skills such as content creation, A/V production for digital media, interactive storytelling, design for multimedia, web and app design, and digital and social media management.
How you will learn
The course is very practice-based, with a strong foundation in theory, starting with a broad grounding in digital media production, and allowing you to specialise in your interest areas as you progress through the three years.
You will be taught in lectures of varying sizes, and in practical workshops run by academics with an industry background, experienced practitioners, technical trainers and invited industry guest speakers, covering off all aspects of digital media.
The Department is well connected within the creative industry, and you will have opportunities to network and build your own contacts.
You will be taught to use digital methods and techniques to research digital audiences; to design and manage online advertising and campaigns; and to develop digital products using a variety of platforms and professional tools, such as motion and web graphics, non-linear story-telling and design for multimedia.
You will learn to use industry-standard software such as the Adobe Creative Cloud suite, Final Cut Pro X, Kyno, Motion and Toon Boon Harmony. If you’re interested, you can also learn to code in Java and HTML5, CSS and Python in technical workshops.