BA in Digital Marketing
Birmingham City University
Key Information
Campus location
Birmingham, United Kingdom
Languages
English
Study format
On-Campus
Duration
2 years
Pace
Full time
Tuition fees
GBP 11,100 / per year *
Application deadline
Request info
Earliest start date
Sep 2024
* UK students: £11,100 per year | international students: £16,870 per year
Scholarships
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Introduction
Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:
- Digital is the shared digital media experience between brands, users, technologies and trends.
- Marketing is how marketers add value to their brands and user experiences by fulfilling desires.
It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector.
You’ll be working with Digital Marketing Institute (DMI) certified lecturers and top agency talent to solve creative briefs, launch simulated marketing campaigns and build multiplatform experiences for brands and their customers.
BA Digital Marketing is employment-led, so the course teaches a practice-based, knowledge-applied approach: tutors and industry professionals work with you in classes and assignments to help you grow in your personal and professional development.
What's covered in this course?
You’ll be based in the School of Visual Communication, at the City Centre Campus where you will engage in practical workshops, digital media production, lectures and assignments with your peers, tutors and industry mentors.
As you progress through the course you will build a knowledgeable skillset that gives you proficiency and know-how across disciplines and specialist expertise within them.
Along the way, you’ll build a tangible ‘portfolio of practice’ that showcases your work and proves your professionalism in employment as a team player, and in the enterprise as an entrepreneur.
This course aims to answer the creative industry’s calls for savvy digital talent to exploit new opportunities in emerging markets and technologies.
This means you’ll be looking for ways to reimagine trends, build brands, find fame, add value, optimise content, disrupt behaviours and monetise ideas across a range of media, platforms and channels.
To do this you’ll need to understand how it all works, and this BA Digital Marketing course has the answers in a rich combination of options and projects.
Why choose us?
- 95% of students are satisfied with the teaching of this course (NSS 2022).
- No exams! Coursework assignments building to final project and portfolio of practice.
- Workplace simulation experiences - Project-based, experiential learning with professional mentors, encouraging intrapreneurial and entrepreneurial practices.
- The course is taught by DMI-certified and award-winning tutors (BAFTA, D&AD, RTS) as well as active practitioners, with a wealth of academic and industry experience.
Curriculum
Year one
Teaching methods may include practical sessions, lectures and group debates, featuring input from both University staff and guest lecturers from the industry, providing you with a wide range of practical knowledge and insight.
In order to complete this course you must successfully complete all the following core modules (totalling 160 credits):
- Digital Marketing Primer
- Audiences and Brand Development
- Research Methodologies
- Planning and Strategy
- Collaborative Practice
Year two
In order to complete this course you must successfully complete all the following core modules (totalling 180 credits):
- Contemporary Market Research Methods
- Methodologies for Digital Marketing Campaigns
- Content Marketing
- Professional Practice
- Major Project
Career Opportunities
Enhancing your employability skills
Workplace simulations and industry-standard projects are key pillars of the course content. In addition, you’ll be working closely with professional practitioners, top agencies and prestigious clients to develop and deliver your assignments.
You’ll meet and be encouraged to network with visiting specialist lecturers and industry experts and keynote speakers on and off the campus, these professionals frequently work with you and your fellow students as mentors.
Towards the end of your studies, you’ll complete a final major project and this may lead you to work directly with a client. This self-directed professional contact will give you the experience, confidence and freedom to put into action all you’ve learned during your studies. It will also give you a proven track record of professional activity and a portfolio of work to showcase your abilities.
On top of this course-specific experience you’ll gain, the University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject-based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university. The key components of the award are:
- A personalised approach for each and every student.
- A range of activities that helps you to build Continuing Professional Development points towards completion of your award.
Allied with this course-specific experience you will also have access to a range of support staff and services from the University’s careers service, who can help with:
- Reviewing CVs, covering letters and application forms
- Career planning and decision making
- Preparing for interviews and assessment centres
- Developing portfolios
- Networking with employers
- Advice about self-employment and entrepreneurship