BA in Digital Communications and Mass Media


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Program Description

  • Concentrations: 1. Journalism, 2. Radio, TV and Digital Broadcasting Media, 3. Film and Creative Media Production (BA, 4 Years)
  • Duration (years): 4
  • Qualification Awarded: Bachelor of Arts in Digital Communications and Mass Media
  • Level of Qualification: Bachelor Degree (1st Cycle)
  • Language of Instruction: English (First and second-year courses offered also in Greek)
  • Mode of Study: Full-time or Part-time
  • Minimum ECTS Credits: 240

Profile of the Programme


  1. To prepare students of the Diploma and BA and B.Sc. degrees for employment in the broad areas of communications, particularly in Radio/TV and Press Journalism, as well as in areas of Corporate Communication, like Advertising, Public Relations, and Marketing.
  2. To prepare students academically for continued MA studies in both the University of Nicosia M.A. Programme and in other English-speaking countries - USA and UK.
  3. To provide students with a well-rounded contemporary background in the media area - academic and practical - so they can become leading professionals in the communication business.
  4. To realize the above, the University of Nicosia aims at offering opportunities for practical applications in the University newspapers and in Cyprus radio and television channels, in commercial newspapers of the Cyprus market and in Public Relations and Corporate Communications Consultancies and Agencies.


  1. To provide students with the technical expertise necessary for employment in professional Radio/TV stations, or other production units, in different capacities i.e. production, editing, camera work, script writing, etc.
  2. To give students a wide research background so they can work in different research capacities in media research being conducted in the market.
  3. To give students a well-organized theoretical background about the history and development of the media so they can work in media positions other than production in the market, or to pursue further academic studies.

Career Prospects

Graduates of the programme can be employed as online programme directors, social media strategists or public relations officers, reporters and producers in the mass media such as newspapers and magazines, public relations and advertising agencies, and state and private radio and TV channels. This programme will also prepare students to embark on careers in political communication and research and consultancy.

Access to Further Studies

Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree).


Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

Graduation Requirements

The student must complete 240 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Learning Outcomes

On completion of the programme the student will be able to:

  1. Develop Skills and Competencies in the practice of Journalism
  2. Develop Skills and Competencies in Radio Production
  3. Develop Skills and Competencies in Television Production
  4. Develop Skills and Competencies in advanced and new media production techniques, such as web pages, internet radio, and podcasting
  5. Have a conceptual knowledge of the different theoretical perspectives relating to Communication Studies and The Media
  6. Acquire and apply Research Skills and Competencies in all the key areas of Communications Radio, TV, Printed Press and Internet
  7. Develop abilities to analyze and synthesize
  8. Learn the application of knowledge in practice
  9. Acquire practical knowledge of at least one foreign language
  10. Be able to design and manage projects relevant to Communication studies
  11. Learn good practices pertaining to teamwork
  12. Enhance the development and achievement of quality in the profession
  13. Encourage leadership skills
  14. Be better equipped in relation to independent and more critical media analysis skills, particularly in relation to the challenges of media literacy
  15. Acquire a more global/European media background and perspective
  16. Pass on creative skills in all media fields based on experience and knowledge
  17. Be more sensitive to multiculturalism and tolerance of difference
  18. Prepare students for all the challenges of new media technologies

Scholarships - Financial Aid

The University offers scholarships and financial aid to full-time students, in the form of academic merit scholarships, financial-aid assistance, athletic scholarships, and on-campus work-study programmes.

Last updated November 2018

About the School

UNIC is the largest university in Cyprus, with over 12,000+ students, from over 70 countries across the globe, coming together in an innovative and transformative learning space.

UNIC is the largest university in Cyprus, with over 12,000+ students, from over 70 countries across the globe, coming together in an innovative and transformative learning space. Read less
Nicosia , Athens + 1 More Less