BA in Creative Business

NHTV Breda University of Applied Sciences

Program Description

BA in Creative Business

NHTV Breda University of Applied Sciences

The professional bachelor's programme Creative Business of NHTV Breda University of Applied Sciences has the differentiation area International Media and Entertainment Management.

This English-taught professional bachelor's programme prepares you in 3 or 4 year's time for a career in the media and entertainment industry. This will train you to become a manager in creative concept development, production techniques and marketing in a variety of industries within media and entertainment.

Study Programme

In this study programme you will be taught everything about the use, structure and application of (mass) media such as television, radio, events, outdoor advertising, online marketing and data-based marketing. You will learn to develop market-oriented concepts, programmes and productions, using media techniques and information and communication technology (ICT).

The regular track of this programme takes four years, but Dutch students with a vwo diploma or foreign students with a comparable pre-education can complete the programme in just three years.

Creative and commercial

  • Do you want to invent a concept of a hit like ‘The Voice’?
  • Can you integrate digital media into a big entertainment event to give it greater impact?
  • What do you think makes a website unique?

After your graduation in Breda, you make the right choices with a combination of creativity, technology and commercial thinking!

Your career?

Possible jobs are:

  • media planning manager
  • project manager
  • communication manager
  • producer
  • marketing manager
  • content manager

Jobs which mainly involve working behind the scenes and are nothing like the traditional 9-to-5 jobs!

Why study media at NHTV Breda

  • the NVAO has awarded this programme the distinctive feature of 'Small-Scale Intensive Education'
  • linking theory and practice in the ADE Production House
  • innovative professional education in an international context
  • 90% of our graduates are (very) satisfied with this programme. 92% would recommend it to family and friends (source: HBO monitor)
  • international classroom, approximately 25% international students
  • personalised coaching

Top place in rankings

Keuzegids HBO 2018 ranked the Creative Business / International Media and Entertainment Management programme first in its own category.

In the annual ranking of Elsevier this programme also ranked a top place in its own category.

Our students also valued this programme as very positively in a research by the Nationale Studenten-enquête 2017 (Student Survey).

Admission requirements for international students

An equivalent of the Dutch diplomas of higher general secondary education (havo) or pre-university level (vwo) is generally required to enrol on a study programme at NHTV Breda University of Applied Sciences.

After having received your application, NHTV will inform you if you meet the educational requirements. If there is any doubt, NHTV will have your diploma evaluated by Nuffic (the Netherlands Organization for International Cooperation in Higher Education) for advice.

Test of English as a foreign language

As an international applicant, you will also be required to demonstrate sufficient results of one of these tests:

  • CAE (Cambridge Advanced Certificate) or CPE (Certificate of Proficiency in English)
  • IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)
  • TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)

Exemptions from taking the English test

You do not need to submit English language test results to be allowed to attend an English-language programme if:

  • you are a Dutch havo or vwo graduate
  • the language of instruction of the secondary school or university you attended or are attending is English in a native English-speaking country (i.e. one of the following countries: Australia, Canada (Quebec excluded), Ireland, New Zealand, the United Kingdom or the United States of America)
  • you have obtained a diploma that is included in the list of diplomas compiled by Nuffic and one of your exam subjects was English.
This school offers programs in:
  • English

Last updated February 8, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
3 - 4 years
Full time
2,060 EUR
EU students. 9,693 EUR for non-EU students.
Netherlands - Breda, North Brabant
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Sept. 2019
Netherlands - Breda, North Brabant
Application deadline Request Info
End date Request Info