Department responsible for the program: Institute of Communication and Sociology
Program instructor: Dr. Veszelszki Ágnes
Bachelor's degree program: Communication and Media Science
Specialization: Social Science
Program time in semesters: 6 semesters
Program language: English
Division: Full time
Program Type: Normal
Receive extensive training in the processes, organizations, practices, and effects of public communication as well as traditional and new media. Let us introduce you to the most up-to-date international practices in the methodology of communication research, enabling you to study and analyze communication and media phenomena as a professional. Communication agencies, PR-, strategic, analytical and consulting agencies, event planning agencies and training companies, communications and press department, printed and online media, publishers will be waiting for you after graduation. Apply now!
Tuition fee: 560 000 HUF (≈1600 EUR per semester for EEA applicants, 2400 EUR per semester for non-EEA applicants.
The level of qualification attainable in the Bachelor's program, and the title of the certification
Qualification level: bachelor (baccalaureus, abbreviation: BA).
Qualification in Hungarian: kommunikátor.
Qualification in English: Expert in Communication.
The number of credits to be completed for the Bachelor's degree: 180 credits
International Standard Classification of Education field of education code: 321
Bachelor's degree training objectives
The objective of the degree is to train communication experts knowledgeable about the institutions and institutional systems in the various fields of communication. They are knowledgeable regarding the areas of societal communication, the structures of institutions in these areas, the primary institutions of communication and media, and the inner workings of communication and media. With the attained knowledge, abilities, and attitudes, they are completely capable of performing communication-related work in the institutions in the scenes of communication. They are prepared to continue their training at the Master’s level.
Attained professional competences
The communicator has knowledge
Knows the main elements of the social sciences toolkit and understands the connections that serve as the basis of the scientific exploration of society and social communication.
Knows the main relationships regarding the functioning of society and the relevant scientific contexts.
Knows and understands the mechanisms of social phenomena explored by communication and media sciences and their subsystems.
Has an overview of the social spheres of the field: the normative systems and operational practices of institutions, the economy, politics, sciences, arts, morality, religion, language, and law.
Knows the most important factors of the social, structural, economic, and political processes that define the fields of communication and media.
Has a confident knowledge of methodology, understands, and sees the possibilities and perspectives of methodological innovation.
The communicator has skills
Is capable of navigating the deeper interconnections of the field and the practical social, communication, and media science-related problems and their possible solutions.
Is capable of efficiently processing new knowledge in the field. Handles printed and digital resources, social science, and media research databases, and the devices that operate them with confidence.
Is capable of a synthesizing comparison of the basic theories and concepts of social communication, of expressing rational arguments, i.e. of forming an opinion and arguing for it in debates in various fields of communication.
Based on basic theoretical knowledge, it is capable of developing a working hypothesis that uncovers the real interrelationships of processes in the fields of social communication that explores facts, the most suitable empirical method to study it, and the concept of processing the results.
Is capable of an in-depth analysis of facts gathered in the levels and fields of communication encountered during theoretical and practical work, and uncovering the interrelationships from the results.
Is capable of making realistic judgments based on processed information in the fields of communication and media research, and of formulating independent suggestions based on consequences drawn from these.
Uses the profession’s vocabulary, basic scientific concepts, and the elements of the specialized vocabulary confidently.
Is capable of making decisions in professional (interpersonal, group, public, organizational, intercultural, and mass communication) decision-making processes on his/her field of expertise on the level of practical applicability.
The communicator has attitudes
Is open to a dynamic and value-based reception of social changes is open to adapt viewpoints that fight prejudices.
Accepts that cultural phenomenon are historically and socially determined and changeable.
Accepts the religious and social, historical and present-day diversity of the Hungarian and the European identities, and assumes responsibility for the representation of these values.
Desires to learn about non-European cultures are open to and tolerant of these cultures.
Accepts and consistently undertakes the diversity of thinking in social science, represents its basic world-view genuinely in his/her immediate and wider communities.
Is sensitive and open to the most severe social problems, with a world-view that is rooted in professional and personal solidarity with those less fortunate and more vulnerable.
Is dedicated to social equality, democratic values in every aspect of life, the rule of law, and the European community of values, and is capable of articulating opinions in the appropriate forum.
Is open to all forms of professional innovation is accepting but appropriately critical of theoretical, practical, and methodological innovation.
Is open to critical self-evaluation, the various forms of professional training, the self-improvement methods of an intellectual world-view, and strives to improve him/herself in these fields.
Is capable of learning and continuously improving communication skills and of self-reflection regarding abilities in this field.
Consciously and responsibly represents the consequent following and protection of the legal, ethical, and professional norms of society, professional field, and workplace.
Consciously represents methods used in the profession and accepts the methodological diversity of other scientific fields.
Accepts and realizes a health-conscious attitude and lifestyle.
The communicator has autonomy and responsibilities
Takes on an independent, innovative role in the professional environments of communication and media sciences in affirming his/her view on society.
In his/her own professional environment, develops a historically and politically coherent individual viewpoint that helps in the development and awareness of him/herself and the environment.
In a professional work environment, is capable of performing and managing complex tasks based on professional standards.
Organizes own work and the work of subordinates with independence and responsibility that is appropriate for his/her place in the organizational structure.
Presents views at professional and social forums as a sovereign actor, represents the profession, organization, and professional group responsibly.
Is independent, constructive, and assertive in forms of cooperation inside and outside the institution.
Takes responsibility for his/her professional publications in any language, is aware of their possible consequences.
The scientific fields and areas that the training is based on are: Indicated competencies may be attained by learning knowledge and skills regarding professional socialization, and by learning the theoretical and practical knowledge built into the training program.
Communication and social science foundation courses 40-55 credits.
(Man and Society, Social Communication, Introduction to Social Sciences, Introduction to Social Psychology; Introductory Practices Module, Communication Competences (Written and Media Communication Practices, Communication Research Methods)
Communication theory and practice studies, 101-116 credits.
(Fields of Communication, Theories, and Models of Communication, The Operation of Communication Institutions and the Communication Operations of Institutions, The Media Aspects of Communication, Culture and Communication, Visual Communication, Professional Practice Studies)
Specialization recommended by the educational institution constitutes theoretical and practical knowledge that is capable of working on the given field, improves personal abilities, and results in specialized competencies relevant to individual interests. The credit value of optional courses within studies of the practice and theory of communication is 40-44 credits.
Foreign language requirements
Earning an undergraduate degree requires an intermediate "B2” complex type state-recognized language examination in a modern foreign language or an equivalent high school graduation certificate or diploma.
The internship is at least 80 hours, spent in institutions in the various fields of communication.