THIS COURSE IS PROVIDED IN ITALIAN LANGUAGE.
The Communication Design Course offers a cultural, practical and strategic preparation for future creatives, designers in the communication sector.
Four are the specializations proposed: Communication Management , for the management of the brand and its identity through the development of effective communication strategies and plans; Event and PR , for the planning and realization of events, contests and digital PR related to the product or to the creation of value for a brand or a service; Copywriting and Content Design , for the creation, production and management of content through storytelling and creative writing to be distributed on different platforms and media, with particular attention to social networks to blogs and influencers; Art Direction for the creation and management of expressive and iconographic languages in relation to a brand in all its online offline forms.
Professional opportunities - Digital PR, Event Specialist, Project Manager, Copywriter, Content Specialist, Creative Specialist, Account Manager, Community Manager, Editor, Art Director.
Context - Today communication must be digital in its DNA, fluid and rapid, crossing across all the media involved with fast, new and extremely pervasive dynamics. For this reason the market requires flexible and multidisciplinary professionals, able to maintain a constant balance between creativity and strategic thinking.
Methodology and structure - Teaching is based on the synergy between design culture, creativity, technology and experimentation, supporting theoretical disciplines with practical courses, with learning by doing sessions and concrete experiences in partnership with institutions, institutions and companies.
During the three years of the course, common transversal approaches and more vertical approaches are intertwined to provide specialized skills. In transversal subjects socio-cultural, technical and methodological knowledge is acquired; the tools of the profession are deepened and at the same time personal talent, creativity, experimentation and research are developed, necessary for the management of the creative process and the search for one's own design identity.
Thanks to the complete vision of the communication sector, professions, actors and fields of application developed during the first year, students choose the area of specialization. During the second year the project skills are deepened both in the strategic path of the specializations of Communication Management and Event and PR, and the creative one of Copywriting and Content Design and Art Direction.
During the third year the tools for processing and communicating a project are refined, applying different theoretical stages of developing an idea. The interdisciplinary experimentation of the most important moment is the development of the Thesis Project, articulated in a research phase and in a laboratory phase, simulating what happens in the professional practice.