BA in Communication Design

General

Program Description

THIS COURSE IS PROVIDED IN ITALIAN LANGUAGE.

The Communication Designer is a designer able to maintain a constant balance between creativity and strategic thinking, using contemporary codes and languages. The course prepares professionals in the conception and management of all the different aspects of communication: from the analysis of the latest trends to the creation of online and offline content and formats, from the development of a creative strategy to the organization of events.

The course offers four areas of specialization: Communication Management, to develop the ability to identify new consumption trends and to manage the brand from the development of the product or service to the management of a media plan; Event and PR, for the conception, production and coordination of all activities related to meetings and events; Copywriting and Content Design, for the training of multifaceted and transversal professional figures in the production of text and visual storytelling; Art Direction, for the development of creative strategies for a company, product or service, on a visual level.

Professional opportunities - Copywriter, Editor, Content Specialist, PR / Digital PR, Community Manager, Event Coordinator, Creative Specialist, Art Director, Project Manager, Account Manager.

Context - The scenario of contemporary communication requires that its professionals have a solid specialist preparation and, at the same time, a marked multidisciplinarity and know how to deal with the trade with a transversal approach, mastering technology and maintaining a constant balance between creativity and strategic thinking .

Methodology and structure - The course is structured in such a way as to form highly flexible professionals, with strategic and creative skills, able to manage and implement cutting-edge communication projects. In-depth management, historical-critical and sociological knowledge and skills related to communication tools and techniques are provided.

Through the training course, students learn to analyze the market and business systems in the context of the creative industry; gain awareness of business management and the distribution and marketing of services and products.

Depending on the chosen Specialization, the specific skills related to the different outgoing professional figures are also acquired.

Title issued - The course is recognized by the MIUR and is equivalent to the first level degrees awarded by universities.

Last updated Mar 2020

About the School

The leading city of the world in terms of the sheer scale of its cultural heritage, in its 30 centuries of history it’s been the first and the largest metropolis of the world.

The leading city of the world in terms of the sheer scale of its cultural heritage, in its 30 centuries of history it’s been the first and the largest metropolis of the world. Read less