BA in Commerce and Marketing

General

Program Description

Academic discipline: Economic Sciences

Degree: Bachelor of Arts (BA)

Qualification: Economist in Commerce and Marketing

Duration: 7 semesters

Credits obtained: The bachelor’s degree requires the completion of 180+30 credits (ETC).

Aim of the program: The aim of the program is to prepare specialists in economics and business with commerce and marketing competence and skills, who are able to procure and market various products and services, and organize and manage commercial activities of small and medium enterprises.

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Entry requirements: - high school certificate - English language proficiency (TOEFL 513 /IELTS 5.5/oral examination) - entrance examination in mathematics and English (written and oral)

Lecture, Seminar: 40% Practice: 60%

Main subjects typically include: Introduction to Economics, Mathematics, Basics in Marketing, International Financial Accounting, Communication, Business Civil Law, EU studies, Philosophy, Sociology, Business Informatics, Microeconomics, Introduction to Business, Finance, Business Language, Statistics, Commercial Commodity Description, Management, Macroeconomics, Management of Value-Creating Processes, Business Language, Statistics, Corporate Finance, Marketing Management, Environmental Economics, International Economics, Business Public Law, Business Planning, Marketing Research, Marketing Communications, Foreign Trade Techniques, Enterprise Resource Planning Systems, Economics of Trade, Organizational Behavior, Product and Brand Management, Pricing in Marketing, Services Marketing, Planning and Analysis of Marketing Channels, International Marketing, Advertising and Advertising Planning, Non-profit and SME Marketing, Business PracticeThesis

Internship, practice: Students should complete a semester-long practice at a multinational or local company, or at a non-profit organization.

Career prospects: Graduates may go on to a variety of subject-specific careers in advertising, public relations, or account, brand, marketing or sales management. The program provides 18 students with the necessary background knowledge to continue with the second (MA) and later the third (Ph.D.) phases of training.

Fees: Application fee 150 USD, entrance procedure fee 350 USD

Tuition Fee: 6,000 USD/year

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Last updated July 2019

About the School

Welcome and thank you for your interest in the University of Debrecen. This page will introduce you to some of the non-medical academic programmes offered by our university, whose rich traditions, div ... Read More

Welcome and thank you for your interest in the University of Debrecen. This page will introduce you to some of the non-medical academic programmes offered by our university, whose rich traditions, diversity and excellence continue to amaze students from all over the world. As residents of one of the most exquisite university campuses in Central Europe, our students are engaged in an intellectually challenging environment with various educational events as well as a culturally vibrant local community. Read less