BA in Business and Marketing Management (Hons)


Program Description

Learn to motivate people in the workplace and discover how to influence customers to purchase products and services. In your first year, you’ll gain a solid grounding in all aspects of business and marketing including customer behavior, understanding organizations, and the global business environment. You can then specialize in business, marketing, or both with subjects such as new business enterprise and e-interactivity and social media, depending on your career aspirations. This will help you become a well-rounded professional understanding both the operations of a business and how best to promote it.

From 2018, the University of Gloucestershire Business School will move to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £16 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses.

As well as this, our Make It business experiences are designed to ensure that you stand out from the crowd when you graduate.

Make It international: work with businesses abroad. You will study the principles of modern enterprise from an international perspective while engaging and working with businesses in the thriving capitals of either New York or Milan - the choice is yours. New York offers the opportunity to see Wall Street, the iconic NASDAQ building, and the world’s largest stock exchange. Milan offers you the opportunity to explore influential brands including Alfa Romeo, Armani, and Prada and discover their strategies for success. Having global exposure will help you stand out in the job market, no matter whether you plan on having an international career or not. For this vital reason, the trip is included in the cost of your fees.

Make It real: learn from people who have been there and done it. Leading international brands and business figures will deliver inspiring lectures and give you the real insight into how to succeed in global business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. Real-world application is embedded throughout your learning and you will analyze actual case studies, take part in work simulations and pitch your ideas to business experts. In your final year, you will be able to take part in an exciting business or marketing challenge with an international or UK brand.

Make It Happen: grow into a career-ready graduate. Work placement opportunities give you the confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros, BMW, and British Heart Foundation. You will also shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business center at Oxstalls Campus. All of this is designed to give you the skills and the CV to pursue your chosen career. Graduates have gone on to work all across the business spectrum; from starting their own businesses to working internationally for companies such as IBM.

Study style

Focus your degree in business or marketing or both. If you choose business, you'll learn about managing people, projects, and resources, finance, and HR. If you choose marketing, you'll learn how to connect brands and customers. Learn through lectures, seminars, group work, reflective practice, business simulations, problem-solving challenges and presenting. Real-world case studies offer you the opportunity to build your expertise while simulations and live pitches to business leaders give you practical experience. You will have opportunities to work with leading businesses and be able to complete a work placement as part of your degree. This will prepare you to graduate career-ready.


  • Project manager
  • Management consultant
  • Operational researcher
  • Marketing manager
  • Sales manager
  • Global organization manager

Industry links

Access expert mentors, work experience, and networking opportunities through our Growth Hub. The Growth Hub brings together leading business services in Gloucestershire.

Last updated Jul 2019

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About the School

We welcome international students from around the world. Study??ing in the UK can be a great experience allowing you to meet new people, try new things and experience a new country. Come and join us?.

We welcome international students from around the world. Study??ing in the UK can be a great experience allowing you to meet new people, try new things and experience a new country. Come and join us?. Read less
Cheltenham , Gloucester + 1 More Less