Become tomorrow’s creative leader
Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.
You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.
Discover the keys of strategic communication
Learn what makes an effective visual ad, a good tweet, and a compelling story. At Susquehanna, you will
Study foundational theories of strategic communication,
Practice the essential skills of a communication professional — oral, visual, written, and research — and
Explore ethics that connect professional communicators.
Guided discussions and projects on concepts from rhetoric to digital advertising will further help develop your skills as a strategic communicator.
Wield the power of communication
While a student, you’ll put your creative communications skills to work. Develop communications plans for on-campus activities, design ads in the student newspaper, and find off-campus internships to begin your professional portfolio. You can also join student professional organizations to connect with current advertising and public relations professionals and enrich your academic knowledge with real-world wisdom.
Susquehanna is renowned for connecting students with fantastic study-abroad programs to help them learn and evolve. By expanding your worldwide perspective, you’ll have a leading edge on other job seekers when you enter the workforce.
University-sponsored organizations that give you space to express your creativity and prepare yourself for a professional career.
Public Relations Student Society of America
Association of Women in Sports Media
The Quill—student newspaper
The Lanthorn—Susquehanna’s yearbook
Lambda Pi Eta—official honor society of the National Communication Association (NCA)
TRAX—student-run entertainment venue