BA in Advertising (Hons)

General

Program Description

Develop the skills you need to create big advertising campaigns across digital, social, TV and print media, pitching your ideas in the boardrooms of the UK’s leading advertising agencies. Learn from lecturers who’ve worked for Nike, Disney and Superdry. You’ll meet professionals from big employers and show off your talent at D&AD’s New Blood exhibition, London.

Make yourself at home in our creative studio and Mac suite, complete with industry-standard Adobe CC software. We’ll support you to work as a professional from your first year, as you explore advertising’s role in the consumer world and practices that make it effective. Throughout this course, you'll develop an understanding of the importance of building a strong brand identity and of innovation in the marketplace. You’ll develop skills in art direction and copywrite as well as photography, design and moving image. Working on live business briefs for agencies such as McCann, Ogilvy & Mather, Publicis and Saatchi &Saatchi, you’ll gain insights into agency working and professional experience; these agencies often open up their boardrooms for our students to pitch their creative campaigns. For many of our students, these projects have led to work placement opportunities and graduate jobs.

As part of our Creative Awards module in your final year, you could follow in the footsteps of many of our students who have won top international awards for their work. This includes the YCN Professional Awards, the Gold Award at the Roses Awards, Chip Shop Awards and the Shelf Awards. Two recent students won places in the highly-contested IPA Ad School, which led to jobs in top London agencies.

From 2018, our advertising, graphic design and interior design courses will move to our stunning Park campus based in Cheltenham. Home to a cosmopolitan range of courses, students and professionals are brought together from a variety of specialisms. Find out more about Park and see where you could be taking the first steps towards your career in advertising.

Study style

You’ll develop strategies and campaigns for a range of creative communications. You'll pitch your ideas in the boardrooms of leading advertising agencies. You’ll exhibit your work at industry exhibitions such as D&AD’s New Blood exhibition in London.

Careers

  • Advertising director
  • Art director
  • Copywriter
  • Creative planner
  • Account manager

Industry links

Benefit from our close partnerships with prominent national and international agencies, such as AMV BBDO, Saatchi & Saatchi, Publicis, Ogilvy & Mather, Havas, Tangible, EMO, Different Kettle Bristol and McCann. Experts from these organizations share their insights in lectures and offer work placements and opportunities.

Last updated Jul 2019

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About the School

We welcome international students from around the world. Study??ing in the UK can be a great experience allowing you to meet new people, try new things and experience a new country. Come and join us?.

We welcome international students from around the world. Study??ing in the UK can be a great experience allowing you to meet new people, try new things and experience a new country. Come and join us?. Read less
Cheltenham , Gloucester + 1 More Less