Do marketing and digital media as well as advertising and PR awaken your passion? Do you have a great interest in communication and media management as well as content and digital marketing? Then choose the course media management and digital marketing at the Hochschule Fresenius . Get ready for the digital economy with this bachelor's degree and learn how to use media successfully.
The media and communication industry is developing rapidly: Technological progress and global trends have a lasting impact on our communication behavior and our media consumption. In this environment, communicative and creative skills are more in demand than ever. Our bachelor's degree in Media Management and Digital Marketing (BA) prepares you ideally for a career start in the national and international marketing, communication and media industry and opens the doors to the world of companies and agencies for you.Structure and contentWith our degree in Media Management and Digital Marketing (BA) you will gain comprehensive knowledge and strategic competencies in the media and digital economy as well as important economic know-how such as the basics of business administration. This bachelor's degree at the Hochschule Fresenius offers a successful combination of business administration, media management and digital marketing.
Through practical teaching units and project work in cooperation with companies, you will receive a real picture of your future career in media and communication management and in online marketing in the media management course. You will learn to deal confidently with the change in business models in the context of digital transformation and to develop conceptual and strategic solutions.contentThe Bachelor's degree in Media Management and Digital Marketing (BA) provides you with detailed knowledge in areas such as communication management, media economics, digital marketing and media psychology. The digital transformation always plays an important role. In your media management and digital marketing (BA) studies, for example, you will also deal with digital business models, communication planning for digital channels, social media management and the creation of websites.
Economic basicsBusiness Administration
International and Intercultural Management
Data Science and Data Analytics
Statistical MethodsMedia management and digital managementDigital transformation
Media and Communication Psychology
Digital entrepreneurship and innovations
Marketing and Market Research
Media and communication management
Online Marketing and Online Business
Social media and content marketing
media lawMethodological competenceScientific work
Media practice (video, film and online)
Digital product management
Project management and presentation techniques
Practice projectfocusAre you particularly interested in one of these areas? Are you fascinated by online marketing or rather media and communication management? In the fourth and fifth semester you will each take a major and specialize. You choose the first focus in the degree program Media Management and Digital Marketing (BA). With the second focus, you can also opt for other courses from our network. Optionally, you can choose a third focus.
For the media management bachelor we offer you the following specializations:
Film and video production
Moving images are the most important means of communication today. The focus introduces you to the basics of a promising film and video production. You will acquire extensive knowledge in the areas of content development, storytelling and cinematic implementation (camera, lighting, direction and post-production). You will also learn how the production management of moving images for digital sales structures can succeed.
Digital and social media management
As part of the focus on digital and social media management, you will deal with the central management tasks in digital marketing. This includes the development of online marketing and social media management strategies as well as the conception of projects for digital transformation. You will then apply your theoretical knowledge in case studies.
How are successful events designed and implemented? You dedicate yourself to this question in the event management focus. You will deal with event strategies as well as the planning, implementation and conception of events and go into operational implementation using real examples from practice.
Corporate communication and agency management
The process of media planning with a focus on companies and classic agency management is the focus of this focus. You learn to develop cross-media concepts for digital and analog channels and deal with models and methods of communication effects research.Requirements and applicationIn order to be able to study the Bachelor's degree in Media Management and Digital Marketing (BA) Hochschule Fresenius , you need a university entrance qualification such as the general university entrance qualification.
Simply apply online for the Media Management and Digital Marketing (BA) course. After the individual examination of your submitted documents, we cordially invite you to an admissions day together with other interested parties from the Hochschule Fresenius .Career prospectsThe media market and digital business are constantly developing. Driven by digital technologies, there are new qualification profiles and requirements for experts in the industry. Know-how, especially in the areas of online marketing and social media, as well as strategic skills are in demand - and not just in traditional media companies. Successful media, communication and digital management is one of the essential tasks and challenges in all companies today.
There are therefore numerous exciting job prospects for graduates of a media management degree, for example in the following company departments and agencies:Internal and external communication
Social media management
Communication, PR and advertising agencies
Internal video production and moving image management
Marketing / digital marketing
Online and digital economy
Congress and event management
independencesemester abroadInternationality plays a particularly important role in the digital economy. Underpin your media management and digital marketing studies with language courses or a stay abroad. During a media management and digital marketing degree at the Hochschule Fresenius , you have the opportunity to complete an integrated semester abroad. This can take you to New York or Shanghai in your 4th or 5th semester. The best thing about it: You don't lose any time, because the semester abroad is integrated into the regular course of studies in the Bachelor's degree in Media Management and Digital Marketing. The Hochschule Fresenius will retrospectively credit you with all credit points you have earned from abroad.
Sydney - University of Technology Sydney (UTS)
International Organizational Psychology and Consulting
New York - Berkeley College & Pace University
Major fields of studyInternational Human Resource Management
International Marketing Management
International Finance & AccountingShanghai - Shanghai University
Major fields of studyInternational Management
Consumer, Market and Media Psychology